To make good money in real estate, you have to sell a lot of properties. This is not always easy, especially when there is a lot of competition. However, the below tips should help you boost your sales.
- Use Email Marketing
Emailing marketing is an important part of any sales plan. You can obtain email addresses from prospects at events or via online advertisements. The emails should include new listings along with tips for buyers and sellers. If you offer any webinars, be sure to mention those in your emails, as well.
Manually sending emails to each potential client can be time-consuming, especially if you have properties in multiple locations. However, marketing companies can help you set up automated campaigns.
- Purchase Quality Cameras
Most potential customers will view photos and videos of your listings online before visiting them in person. Blurry, distorted pictures will not gather any interest. Spend some extra money on top-quality video and photography equipment. This way, the images on your website will stand out from the rest.
Consider taking a photography or videography class so you can make best use of this equipment. If you do not trust your own skills, you could also hire a professional photographer instead.
Aerial shots of properties are particularly breathtaking. You can easily get these images via drone.
- Hire a Stager
Once potential customers walk inside a property, they want to feel as if it is already theirs. That is why staging is so important. Excess clutter or personal items from the current homeowner could leave the prospective buyer with a poor impression.
That is why you should hire a professional stager before an open house. A stager will know how to decorate a home so it is welcoming to prospective clients.
If you cannot afford your own stager, you should at least clean the property before buyers arrive. Scented candles or flowers can also make the home feel more inviting.
- Get Active in the Community
It is impossible to generate sales if prospects do not know who you are or what services you provide. To increase your name recognition, you should get involved in your community. Establish relationships with local businesses, and attend popular area events. This will demonstrate your knowledge of the community, which will make sellers more likely to work with you.
- Publish Testimonials
Customer testimonials are another way to demonstrate your knowledge and trustworthiness. Ask some of your previous clients to write a sentence or two about their experience. You could even film some of their comments for your website.
- Create an Attractive Website
Testimonials alone will not make your website attractive to potential customers. Your site should be easy to navigate and should feature your contact information on every page. There are numerous online templates you can use to get started.
Once you have created the basic outline of your website, use search engine optimization strategies to ensure the site appears on the first page of Google results during customer searches. Posting content with keywords, optimizing your site for mobile use and improving the user experience can all boost your website’s Google ranking.
You need more than just good sales skills to succeed in real estate. A strong marketing strategy that includes emails, testimonials and a search-engine-optimized website should help you bring in new customers. Any print or digital photos should be taken with high-quality equipment.
You should also meet prospects in person at community events. Once a client agrees to visit an available home, be sure to stage it well before he or she arrives. This should increase your chances of closing the sale.
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