The Thomas J. Nelson Playbook for Marketing
- Schedule It & Calendar It!: You do not have a marketing Plan if it's not written down and integrated into your weekly calendar.
- Calls: The number of calls you make are determined by your income goal which begets your transaction goal which begets your activity goals. I have to make 6 calls (that create conversations not message) per day to accomplish my goals
- Notes: Write good old fashioned personal notes (aka Thank You Notes) after every referral received, opportunity given and special moment experienced. Bless their day with your words in ink!
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Pop-by's: "I was in the neighborhood and wanted to say hello."
I'm not coming in, just wanted to knock on the door, hug some necks and move on. Doesn't matter if the house is a mess, I'm not coming in. But I am bringing a fun thought gift!
- Video: Localism, Real Estate, B2B Interviews: On my new dedicated farm website for Mission Bay Park, San Diego, Ca - Bay Park (click me)
- Create a Niche - Specialize in a neighborhood, property type, industry, client type, etc. Click the "specialize" link to learn more.
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Social Media: Comment, congratulate and express interest in all your connected peeps! Use Social media for reasons to call or send a personal note! Their kid graduates, their new puppy, their big vacation - all great reasons to connect. I also use social media to "talk" to my peeps, market updates, state of the market, hot tips and funny or inspirational antidotes.
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Blogging: Active Rain - enough said! 😁 Become your local expert through the power of your blog. Connect with other agents and build referral relationships. Educate yourself! I learn so much here from you RainMakers!
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Direct Mail: I mail 900+ postcards per month. 50% is my database and 505 is my geographical farm. I mail 100 Items of Value to my top 100 clients per month too. Branding, gentle reminders and keeping in touch when most others do not! This creates an edge!
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Client Appreciation Parties: OMG I love these. My favorite thing to do is host my Gratitude Gathering every year and love on my peeps!
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Networking Groups: I love, love love to network, but mostly because I love to serve good people and connecting other entrepreneurs to good ideas, solutions and referrals is the best! Give It Out In Slices and It Comes Back In Loaves!
- BONUS TIP - My Custom 12 in 12 Plan: This is simply, putting out 12 items of value/marketing pieces in 12 weeks. Once per week, something gets emailed, mailed, posted, sent via text or delivered in person. No two weeks are the same, but some things repeat-eventually.
Cover Photo by Antoni Shkraba: https://www.pexels.com
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