What Is Your Opinion On Short-Form Videos?

Real Estate Agent with Joe Manausa Real Estate 8508880888

YouTube created Shorts in response to the growing popularity of TikTok and Instagram Reels. Both of these platforms have seen a surge in users in recent years, thanks to their short-form video format, which allows users to quickly and easily create and share videos that are 15 seconds or shorter.

YouTube Shorts For Real Estate

YouTube, which has traditionally focused on longer-form content, saw the potential in this format and decided to create its own short-form video feature called Shorts. The idea behind Shorts is to give YouTube users a new way to create and share videos while also giving creators a new way to reach and engage with their audience.

As for what is likely to happen to TikTok and Instagram now that Shorts are up and running on YouTube, these platforms may see a decline in users and engagement. This is because YouTube is a much larger and more established platform, with a much larger user base and more resources to promote and support its new feature. Additionally, YouTube has a strong reputation for being a platform for creators, which may make it more appealing to users looking to create and share short-form videos.

However, it's also possible that TikTok and Instagram will continue to thrive, as they have built a solid and dedicated user base and have established themselves as go-to platforms for short-form videos. Additionally, TikTok and Instagram have a more casual, fun-loving vibe, which may continue to appeal to users, especially younger users.

In conclusion, YouTube's launch of Shorts was a strategic move to tap into the growing popularity of short-form videos. It will likely have a significant impact on TikTok and Instagram. But it's also possible that these platforms will continue to thrive as they have built a strong user base and unique identity, differentiating them from YouTube. Time will tell how the competition between these platforms will play out.

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Joe Manausa Real Estate
1934 Dellwood Drive
Tallahassee, FL 32303
(850) 366-8917

Comments (14)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I like to stay informed and if good information cto me in under 20 minutes, that’s a huge bonus!

Jan 24, 2023 05:07 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I like short form videos and started doing YouTube Shorts in 2021.  I also repurpose my videos for Reels and TikTok sometimes.  I try to get the most out of each social media form.  I have taken a break from it all and need to get back to work.  

Jan 24, 2023 05:09 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

I will definitely have to look into the Youtube shorts.

Jan 24, 2023 05:25 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I haven't really paid attention to the YouTube shorts.  I do know one thing.  I love to cook, and there is one YouTube cooking channel (that's not comprised of shorts).  I'd enjoy it a whole lot more if they didn't plop a long commercial in the middle of their cooking demonstrations.  I understand why they do it, but it's really annoying!

Jan 24, 2023 07:30 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Makes sense.  It seems like our attention spans are dwindling by the second, and the appetite is there for shorter clips

Jan 24, 2023 08:00 AM
Wendy Rich-Soto, Realtor/Broker Associate
Keller Williams Realty, LA Harbor - San Pedro, CA
Getting you to your next with a zero failure rate!

Videos are so important.  It takes people there.  It tells a story that print just can't compete with.

Jan 24, 2023 05:36 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Joe- I was not familiar with YouTube shorts so thank you for this thorough explanation. 

Jan 24, 2023 08:29 PM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

I recently purchased a green screen for this very purpose...now if it would find a way to open itself up and make videos for me that would be great

Jan 25, 2023 05:34 AM
Rob Spinosa
US Bank - Larkspur, CA
Mortgage Loan Originator, Marin County

I love the Youtube shorts platform and it definitely has a use for growing a video audience.  It is another tool in the toolbox and over the course of 2022 I have been working to build my long-form Youtube channel.  The format for shorts is the same as for Tiktok and Insta, so creating content for Youtube shorts translates to those platforms as well and expands reach, which is great.  I look forward to getting to know the platform even better in 2023.

Jan 25, 2023 07:45 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Joe,

My husband and I have a YouTube channel but Rick is the one who publishes the videos.  I had to look it up.  We generally don't do vertical videos, but we keep the videos at 1 minute, or less so they can be added to Instagram. Thanks for bringing this to our attention.  You always do a great job with your videos. 

Jan 25, 2023 07:54 AM
Randy Mitchelson,APR
Marketing Advisor & Squeeze Mortgage - Bonita Springs, FL
First Impressions are made at First Click

Each 9x 13 vertical platform still has its own unique layout so it's important to properly place graphics, emojis, etc in spots where they won't be obfuscated. Our video production agency is now bundling in packages of video shorts, especially with podcast clients, so they have additional promotional content to drive traffic.

Jan 25, 2023 12:34 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I will look into this, "shortly"! Ha - couldn't resist. But seriously, this looks like something I need to check out.

Jan 25, 2023 05:44 PM
Edward Gilmartin
CRE - Boston, MA

People have short attention spans so short videos seem to be smart to use.

Jan 26, 2023 05:27 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I need to find out more about shorts ... I'm short and although I can talk plenty on one to one -- I freeze on a video.  15 Seconds sounds like a place to start.  Any helpful suggestions for this novice?

Jan 30, 2023 11:23 AM