YouTube created Shorts in response to the growing popularity of TikTok and Instagram Reels. Both of these platforms have seen a surge in users in recent years, thanks to their short-form video format, which allows users to quickly and easily create and share videos that are 15 seconds or shorter.
YouTube, which has traditionally focused on longer-form content, saw the potential in this format and decided to create its own short-form video feature called Shorts. The idea behind Shorts is to give YouTube users a new way to create and share videos while also giving creators a new way to reach and engage with their audience.
As for what is likely to happen to TikTok and Instagram now that Shorts are up and running on YouTube, these platforms may see a decline in users and engagement. This is because YouTube is a much larger and more established platform, with a much larger user base and more resources to promote and support its new feature. Additionally, YouTube has a strong reputation for being a platform for creators, which may make it more appealing to users looking to create and share short-form videos.
However, it's also possible that TikTok and Instagram will continue to thrive, as they have built a solid and dedicated user base and have established themselves as go-to platforms for short-form videos. Additionally, TikTok and Instagram have a more casual, fun-loving vibe, which may continue to appeal to users, especially younger users.
In conclusion, YouTube's launch of Shorts was a strategic move to tap into the growing popularity of short-form videos. It will likely have a significant impact on TikTok and Instagram. But it's also possible that these platforms will continue to thrive as they have built a strong user base and unique identity, differentiating them from YouTube. Time will tell how the competition between these platforms will play out.