Ask An Ambassador: Build Your Business

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

It may not look like much at the start.

Bare dirt, but there's potential.  Some ideas of what can be done to add value and put some demand in place.

Much like undeveloped land, that's how our blog begins.  Not much there, but ideas to follow and if we do it right, there's something of value in the future.

There are many ways you can use your blog to build your business.

One of the better ones for us?

Providing information about new construction opportunities in our market.

While we can double dip our niches with posts about new construction patio homes and new construction condos, there's no reason to be limited.  We can cover new construction "regular" homes too, because often buyers don't know exactly what they want, and offering the full slate may be just the ticket to getting them to call you.

In general, new construction blog posts offer a prime opportunity to get yourself on page 1 of the results.


Because new construction is new, there's not much content out there.  MAYBE the builder has a web page dedicated to a specific community.  There might be some press releases out there.  Maybe some public record results from zoning discussions.  

Developing content early in the community's history gives you a chance to catch some eyeballs that know a little bit about "isn't there something going up by the old golf course?", but not enough details to tell them it COULD be their new home.  If you provide that additional information, you could be the one getting the call to help them.  If you know and understand your area's full range of new construction, you can inform and provide options.  You establish yourself as someone that can HELP, and that's what consumers want.

Today we have another patio home buyer under contract.  While they didn't buy new construction, we did explore the new construction options that suited their needs.  They got to make a decision knowing the pros and cons of all available options to them.  And once again, we were found because of patio home information we provide on the internet.

So build your business. 

Develop a relationship with your local builder reps.  Know the product.  Spread the word.  Answer the phone :)


Until next Tuesday, just Ask An Ambassador if you need help.

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (10)

Wendy Rich-Soto, Realtor/Broker Associate
Keller Williams Realty, LA Harbor - San Pedro, CA
Getting you to your next with a zero failure rate!

This is such a great reminder that relationships are everything in our business.  The more we can connect with others, the larger our business can become.  Thank you for your post!

Jan 24, 2023 05:37 PM
Liz and Bill Spear

My preference with the major builders in our area is to build a relationship with one rep per builder and stick with them until they're no longer available (job change, retirement, etc.).  They appreciate the loyalty and I appreciate the good customer service for me and our clients.

Jan 24, 2023 06:33 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - so many things begin with a bit of a dirt.  Possibilities can follow.  

Jan 24, 2023 06:08 PM
Liz and Bill Spear

Plant some seeds and see if we get weeds or flowers.

Jan 24, 2023 06:33 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Local builders are certainly important to get to know. We can do so much for them.

Jan 24, 2023 08:10 PM
Liz and Bill Spear

I know some of the builder reps have really appreciated the help marketing their communities.  It's a win-win.

Jan 25, 2023 06:33 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

 Building a business takes time and people want to hustle hustle hustle but it still takes time no matter what you desire

Jan 24, 2023 09:57 PM
Liz and Bill Spear

It's definitely not a flip a switch moment.

Jan 25, 2023 06:34 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is good advice!  I try to keep on top of the spec homes that builders offer but the builders don't make it easy to do, haha.

Jan 25, 2023 04:34 AM
Liz and Bill Spear

I've been fortunate here that some of the builder reps send out weekly email updates to agents to let them know what's available, upcoming, etc.

Jan 25, 2023 06:35 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
You've given us another great analogy. Everything starts with the "dirt", preparing it for the foundation, and building from there.

Jan 25, 2023 06:53 AM
Liz and Bill Spear

Initially we moved a lot of dirt before figuring out how to move it better and get results.  The foundation and building that followed allow me to not blog regularly and still bring in new client opportunities.

Jan 25, 2023 07:36 AM
Edward Gilmartin
CRE - Boston, MA

You can build your business much easier in a soft real estate market when people need you more

Jan 26, 2023 07:31 AM
Liz and Bill Spear

Up, down or sideways, if we have something specific to offer that matches a consumer need, we should be okay.

Jan 27, 2023 05:22 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

As always a great message and analogy. Building a business starts from the ground (dirt) and then is built on. Relationships are everything in this business and YES! Answer your phone! I answered my phone today and found a client on the other end from 11 years ago! Met with them (they now live in Virgin) and will be listing their moms house here in Austin..time to move in with family!

Jan 27, 2023 04:31 PM
Liz and Bill Spear

Dorie, I'm a big believer in just answering the phone as a key to more business.  I can't count the number of times a consumer is willing to work with the first agent that answers the phone and provides them needed information.  Congrats on the repeat business!

Jan 27, 2023 05:54 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


This is an excellent analogy for blogging, as well as being a clever seque into your niche market.


Jan 27, 2023 04:41 PM
Liz and Bill Spear

It easily twined together :)

Jan 27, 2023 05:55 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

relationships and answering the phone goes a long way in building the foundation for a great business.  

One of the very unique to my market things is builders don't have reps... not a single one, they all list with an agent.  I've personally represented 5 in my career.... all of which are currently retired.

Jan 28, 2023 01:14 PM
Liz and Bill Spear

Here all the major builders have reps, sometimes one for each subdivision.  Smaller builders may have a specific agent that covers everything for them.

Jan 29, 2023 08:19 PM