Secret Marketing Strategies in a Changing Market

Industry Observer with Retired
Original content by Hannah Williams RS143922A

 What are my marketing strategies for this year's challenging market in Real Estate Industry? 

  • Stay Positive 
  • Smile it is easier than frowning 
  • Be enthusiastic and passionate 
  • Be honest 
  • Consistansisy and self-disciplined 
  • Take seminars never too smart to learn 
  • Make a presence on Social Media 

These are steps that I have always taken. It is important not to fall into a negative mindset. Even in a changing Real Estate Market the basics still work in my humble opinion. There are no secrets to success just communication and perseverance 

  • Keep the public informed about the market. 
  • Keep in touch with your clients by email, phone, and or social media 

Write personal notes to past clients to let them know you are thinking of them 

Send out just-sold and just-listed cards. People want to know the value of their homes. You will be surprised how many times people will save this card and call you when they are ready to sell their home. 


Writing market reports on developments is something the public finds useful in determining where they may want to live. It is also helpful in knowing the values when they may be relocating to a new area or want to sell their property. If they do want to locate to these areas they will most likely contact you for more information.       

Write a blog telling people about the local information in your area. Perhaps a new restaurant has just opened up in the neighborhood. Give a review. Write about the service and how you liked the food. People will be interested.

Keep people informed about local events and places.  If you are computer savvy do videos of your area. If you are not learning how to do videos, you should start. People want to see what neighborhoods look like. Try it you do not have to be a professional.  People may enjoy a fun view and get to know the real you in the process. Just do your best and learn as you go. 

One other important suggestion is to answer your phone with a smile. When I first started Real Estate an instructor said to keep a mirror near me so when I answered the phone I smiled as it can be heard on the other end. By the way, do you know how many agents do not answer their phones?   

 This is my entry hosted by  Anna Banana Kruchten Phoenix Broker and Aura Alex for the January 2023 challenge.

Hannah Williams is known throughout Philadelphia as HelpfulHannah – and if you’ve spent more than five minutes with her, you know exactly why. She’s an expert at anticipating people’s needs, she has a real feel for real estate, and she’s an accomplished problem-solver.

Hannah has been helping people buy and sell homes all over Philadelphia since 1984. Many of her clients purchased their first, second and even third homes with her expert help, and Hannah wouldn’t have it any other way.

(215) 820-3376
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Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Comments (10)

Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Thanks for sharing Hanna and Roy!!!

Even in a changing Real Estate Market the basics still work in my humble opinion. There are no secrets to success just communication and perseverance 

Jan 28, 2023 04:00 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy, great choice for a reblog, and Hannah did a great job explaining her secret marketing strategies.

Jan 28, 2023 06:46 AM
Roy Kelley
Retired - Gaithersburg, MD

Please be sure to leave comments at the original blog post by Hannah Williams

Jan 28, 2023 09:01 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Great choice for a reblog - I am a big believer in hand written notes!  I hope you have a great day. 

Jan 28, 2023 09:36 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Roy Kelley  thank  you for the re-blog

Jan 28, 2023 02:09 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for stopping by. Your feedback is always welcome.

Jan 29, 2023 12:13 PM