The question was asked today, and a very good question at that, because it's a focused and purposeful result-seeking question many should consider in their own businesses when deciding to work in a niche-market.

Candice A. Donofrio Thank you for allowing me to use your question here.
Candice asked:

I shared 3 times in my Q&A answer, but realized I've done this at least 5-6 times in my real estate career, since 1999. I'll share 4 of them here:

• Certified Military Home Specialist 5X Certifications
  Specializing in Active Duty & Veterans
• Certified Luxury Home Specialist 2X Certifications
  Specializing in The Luxury Market - a different animal to under $2MM homes.

• Real Estate Collaborative Specialist-Divorce (RCS-D)
  Specializing in  collaborating with attorneys and helping divorcing couples make informed over emotional decisions. Super specialized legal training.
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• Certified Distressed Property Expert (CDPE) 3X Certifications
  Trained in CDPE and at Nuevo Riche University in Glendale, AZ for 2 years in pre-foreclosure, foreclosures, auctions, multi-door investing, buy and hold investing, vacation rental investing, 401K investing in real estate, trust sales, probate sales, S-Corp formation, LLC formations, etc.
  
  

I went from general sales to specializing in Veterans, and then almost soon after Distressed Properties since Veterans were 2004+ and distressed was needed by mid 2006-2011. Then, I went from general sales and specializing in Veterans to adding Divorcing Home Owners, partnered with Jason E. Gordon in both cases.

1. I got the training (listed above). Many of these were several weeks of training.
2. I added the services to my websites and blogging.
3. I created the specific marketing for the programs I offer.
4. I networked, networked and still network in groups that serve these groups. I started a Veterans Business Alliance and Joined Vet's Community Connections. I started attending Collaborative Divorce Law mixers and meetings.
5. I got myself booked into speaking engagements to present to these groups and groups that serve these groups.

I hope that helps you Candice and anyone else considering doing the same.