Special offer

You Have To Market Yourself

Mortgage and Lending with George Souto NMLS #65149 FHA, CHFA, VA Mortgages NMLS #65149

Anna Banana Kruchten Phoenix Broker and Aura Alex and hosting this months ActiveRain Challenge titled "January 2023 Challenge: Sharing your Marketing Tips For Real Estate Business."  No matter how long we have been in sales, we all have marketing tips we can share. 

For me my marketing experience has spanned 49 years.  During those 49 years, I have attend several seminars on how to be successful in sales.  Two thing always comes through loud and clear and have been common in every presentation.  The first is to be successful in sales You Have To Market Yourself The second is do not make the process of marketing yourself more complicated than it needs to be.

An ActiveRain Member whose marketing skills I have a lot of respect for is Barbara Todaro, and her marketing message is simple and clear.  Barbara's message is for us to continuously market ourselves and our service.  We need to market in good times and bad time, keep the message simple and to the point.  I echo Barbara's message because it is also one that has worked well for me for 49 years.  But in order to market ourselves successfully we do need to possess some skills, be organized, and use common sense.  For me this means We must:

  • Have Product Knowledge - you cannot sell effectively what you do not know or understand.  If you know your product better than anyone else, it comes through with every word you say.  You don't have to tell others how knowledgeable you are, it will be obvious.
  • Know Your Customers - Know what their needs and expectations are.  This means you have to:
    • Listen, there is a reason why we have two ears, but just one mouth, and
    • Maintain contact by following up with your customers often.
  • Be Unique - Make your customers feel that you are able to do for them what know one else can, and you will create Raving Fans.
  •  Be Visible - this means that you have to be out in the community and make yourself a part of the life of the community.  Network whenever possible, and participate in community events.
  • Be Persistent - don't give up the first time something fails, give it a chance.  Not everything is an instant success, in fact the things that are most successful are the ones that we continuously work at.
  • Have A Plan - it is best if you write down what you want to do and how you want to accomplish it.  In order to get to where your going you need a map with clear directions of how to get there.

If you truly follow through on the six suggestion above you will accomplish your goal.  It is this simple, and requires very little money, however, it does require a major investment of our time, and budgeting our finances wisely.  

You Have To Market Ourself.  Don't over think things, be consistent, and keep your marketing simple & focused.


Posted by

George Souto
NMLS# 65149

C (860) 573-1308
CALL 7 Days/Wk
Fax (860) 760-6891

Email Me
About Me
My Blog

I am a Mortgage Loan Officer who can assist you with all your mortgage & refinancing needs in
CT, and RI

I can assist you with your Conventional,
FHA, CHFA, VA, USDA, & 203K loan programs.

I reside in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Haddam. E. Haddam, Higganum, Chester, Essex, Deep River.



Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Marketing yourself is key, George, and you did a great job of providing some key things to do in order to be successful at this. It won't happen on its own!


Feb 01, 2023 07:31 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Ah, the legendary, Barbara Todaro - love her and she is epic in what she does.

Feb 03, 2023 09:02 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Thank you everyone for your comments, and for Anna and Aura for hosting this challenge.

Feb 03, 2023 05:17 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Although you did not specifically mention it, I think consistency is very important in marketing. You need to get your message in front of your audience more than once. You need to push your message out more than once to reach as many recipients as possible.

Feb 03, 2023 06:17 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

George my friend I always smile when agent push the brokerage.... I keep telling the newbies it is not about the brokerage it is about you the sellers and buyers care if you connect with them and do not care who is your broker. Endre

Feb 03, 2023 11:21 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning George. Simple, consistent and unique! When you reach that level you are where you want to be. Barbara Todaro is proof. Thanks! Enjoy your day

Feb 04, 2023 04:51 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I'm so glad this was n Carol's Saturday post since I missed it when you first wrote it. Six simple but excellent points!

Feb 04, 2023 05:10 AM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Wow, I just love the marketing tips. Thank you for sharing. Have a wonderful day and a blessed weekend.

Feb 04, 2023 05:33 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning George Souto, when I was a brand new agent, my then Broker insisted that I market the brokerage, I knew then I had to do the opposite. Buyers and sellers want to work with us because of us. You've shared some great marketing tips, thank you! 

Feb 04, 2023 06:45 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Oh yes. You can't expect the public to go hunting for you - you have to get yourself out there in front of them!

Feb 04, 2023 12:24 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Feb 04, 2023 06:37 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Like you, I have so much respect for Barbara Todaro, George. Your post is spot-on as to how I operate - who would have thunk?!!


Thank you so much for your entry in January's challenge and for being such an integral part of our membership. We appreciate you more than you know!

Feb 04, 2023 08:29 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m not exactly sure what I would do personally but I think you did the right thing. :

Feb 04, 2023 09:59 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Well stated and well written.

Feb 05, 2023 04:25 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, George, for sharing your experience and your advice.

Have another productive week.

Feb 05, 2023 05:14 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

George Souto  Great post as always -  thankfully Kathy Streib Featutured  it must have slipped through my blog roll -  see that you were Double Featured Carol Williams You really hit it out of the ball park 

Feb 05, 2023 09:26 AM
Edward Gilmartin
CRE - Boston, MA

It’s a good idea to get out in community and tell everyone what you do and how you do it. Don’t rely on quarterly mailings

Feb 06, 2023 09:19 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Buyers and sellers are buying "you"--your knowledge, personality, experience, reputation.  Marketing YOU is important, you have to stay true to your own voice.

Feb 08, 2023 08:15 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Marketing is all about letting others know what I CAN DO FOR THEM!  So It IS all about me!  IMHO ... we must be out there to be found ... not hiding behind our broker.

Feb 11, 2023 09:14 AM
Ann Hayden 636-399-7544
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri 314-775-2050 - Des Peres, MO

George Souto ,

Visible, persistent and unique- I love these!


Feb 27, 2023 10:22 AM