Anna Banana Kruchten Phoenix Broker and Aura Alex and hosting this months ActiveRain Challenge titled "January 2023 Challenge: Sharing your Marketing Tips For Real Estate Business." No matter how long we have been in sales, we all have marketing tips we can share.
For me my marketing experience has spanned 49 years. During those 49 years, I have attend several seminars on how to be successful in sales. Two thing always comes through loud and clear and have been common in every presentation. The first is to be successful in sales You Have To Market Yourself. The second is do not make the process of marketing yourself more complicated than it needs to be.
An ActiveRain Member whose marketing skills I have a lot of respect for is Barbara Todaro, and her marketing message is simple and clear. Barbara's message is for us to continuously market ourselves and our service. We need to market in good times and bad time, keep the message simple and to the point. I echo Barbara's message because it is also one that has worked well for me for 49 years. But in order to market ourselves successfully we do need to possess some skills, be organized, and use common sense. For me this means We must:
- Have Product Knowledge - you cannot sell effectively what you do not know or understand. If you know your product better than anyone else, it comes through with every word you say. You don't have to tell others how knowledgeable you are, it will be obvious.
- Know Your Customers - Know what their needs and expectations are. This means you have to:
- Listen, there is a reason why we have two ears, but just one mouth, and
- Maintain contact by following up with your customers often.
- Be Unique - Make your customers feel that you are able to do for them what know one else can, and you will create Raving Fans.
- Be Visible - this means that you have to be out in the community and make yourself a part of the life of the community. Network whenever possible, and participate in community events.
- Be Persistent - don't give up the first time something fails, give it a chance. Not everything is an instant success, in fact the things that are most successful are the ones that we continuously work at.
- Have A Plan - it is best if you write down what you want to do and how you want to accomplish it. In order to get to where your going you need a map with clear directions of how to get there.
If you truly follow through on the six suggestion above you will accomplish your goal. It is this simple, and requires very little money, however, it does require a major investment of our time, and budgeting our finances wisely.
You Have To Market Ourself. Don't over think things, be consistent, and keep your marketing simple & focused.
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