Nothing like waiting for the last day of an Active Rain Challenge to submit your entry! But, here I am on this final day of January as those of us in North Texas are snowed in and enjoying a full-fledged snow day. So, here I am writing my entry for Anna Banana Kruchten Phoenix Broker and Aura Alex's contest.
As I was pondering this contest about sharing marketing ideas that have worked for us, what came to me was the success of utilizing many different media platforms. What I mean is, I have incorporated social media platforms, video marketing, contests, in-house seminars, blogging, podcasting, and good, old-fashion snail mail. I have found that when I invest in any of these platforms or methods, my best rock-star successes are when I stay true to my brand and to who I am.
Here are my tried and true EXPLOSIVE MARKETING TIPS:
- Cohesive Branding. This means that everything that I put out and those of my agents, follow our company colors, theme, and message. For us, less is better. Clean, serene lines represent our company very well and our clients have come to expect our beautiful marketing.
- Consistent Messaging. Like branding, our message follows a common thread. This message tells our story through gorgeous pictures, well-done videos, and events that provide our clients with up-to-date information wrapped in a warm blanket of appreciation.
- Commanding Marketing Information. What I mean by commanding, is reaching our audience through strategic campaigns. Determining a strategy that is effective takes time, trial, and error, along with being brave to try new things. Being commanding doesn't always mean dominating but can also mean being so strategic that you take a superior position in the market.
I created this marketing piece in a home that was in much need of a complete renovation. I created these flyers and placed them in frames throughout the home offering creative ideas. I have used this approach while also putting together a creative video to tell the story of what a future renovation could look like. In each case, I have successfully sold these "challenging" properties.
While these may not appear to be the EXPLOSIVE marketing tips you commonly think of, when using these common-sense methods, my sales have EXPLODED into successfully SOLD properties. My clients are happy and the subsequent referrals continue to come through.
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