Motivational Monday…Adding Value
Let’s face it, most of us here are in sales. We are selling a product, our services, and ourselves.
There are a lot of us out there selling something so how do we get consumers to use us?
For example, the other day I went shopping for a pair of walking shoes. It’s something that I could probably buy online or at some other store. In the past, I’ve purchased shoes from a specialty shoe store. You might say that their niche was athletic shoes. First stop was a big sporting goods store.
It had everything…walls and racks of running, walking, standing, etc shoes. What they didn’t have was a salesperson who did anything more than bring out the matching shoe to the one I was interested in.
I ended up back at the store whose niche was athletic shoes. The salesperson at the specialty store watched me walk and asked me questions like how often and how much I walked as well as the types of surfaces I walked on.
Yes, I spent more time and money at the specialty store but I also walked away with shoes that were just right for my needs.
Today’s consumers need to see the value in what they are buying. If it's a home they're buying they must see the value...if it's choosing an agent, they need to know why YOU vs Joe Agent.
For listing agents, it may be a one-of-a-kind marketing plan that fits their unique property. For those working with buyers, it may be showing your buyers that you know more than just the address of the property they’re viewing.
Some products or services may sell themselves, but are you willing to sit back and let that happen?
Consider what you do or who you are that makes you stand out and makes you the irreplaceable factor.
In order to be irreplaceable one must always be different. Coco Chanel
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