Real Estate Agent with Keller Williams Capital Properties DC AB15253

It's been 5 years since Lori Ballen wrote this blog post.  I wonder how many of us are trying Instagram stories and reels.  I would love to hear your implementation and successes (or failures.)  I just signed up for Coffee and Contracts and I am trying to improve my skill set.  Are you using Coffee and Contracts for templates and inspiration? Are you doing Instagram at all? Please share your progress and thoughts.  

Original content by Lori Ballen S.0075212

"We ran an ad for $25 for four days and got 5,000 views,128 clicks, and 12 registrations." ~ John Verdeaux


Hey everybody. Welcome to this week’s show. I’m excited to have you guys all on here. For those of you that are listening for the first time, this post is from an original podcast. I also have a blog video series that goes along with it where we are talking specifically about lead generation for real estate.

I don’t know all things about lead generation. My specialty is generating leads from the internet, specifically through Search Engine Rankings and Social Media. But there’s a lot out there that I haven’t learned yet.

So by bringing on other real estate agents on that specialize in a specific type of lead generationor have had some success with something new that they’re trying, we all learn.  I like to bring them on to have them share with us what it is that they’re doing.

Some of the agents that we interview are doing 24 transactions a year, and some are doing several hundred a year. And today happens to be one of the several hundred.

I have John Verdeaux on the call with me today. He is partners with Holli McCray. They are actually married and they are the number one real estate team in Tennessee.  Last year they did 406 transactions, which is super exciting. They’re big, big producers, and John is somebody a lot like me, generates a lot of his leads on the internet.

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Lori Ballen

Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.

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Comments (5)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Lise Howe, I know I should be on instagram but I am not, I look at it once in awhile.  Have a great Monday!


Feb 06, 2023 08:34 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Lise,

I do post 59-sec videos on Instagram.  However, I do it more to show my internet presence.  When I post a Youtube video, I post it everywhere.  So as the post trends, it shows up on Google.

I feel people will google you and look for all the info to see your internet presence.  Most people tell me this when I ask, "I googled you."  Instagram is part of that presence.  

Feb 06, 2023 01:03 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hey there, Lise! I have not tried Reels but, I follow my clients who do! I've not tried 'Coffee & Contracts' either but, definitely have to look into it.

Thanks for the heads-up and the re-blog, Lise!

Feb 06, 2023 05:27 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lise, haven't done any Instagram Reels, but did do a Google reel with my kitties.   I was seen quite a few times.

Feb 07, 2023 08:43 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  Thanks for sharing and enjoy your day!

Feb 11, 2023 06:47 AM