Open Houses: Share Your Promotional Ideas

I have had great success with open houses. As a matter of fact, exactly 50% of my closed deals last year were from leads met at open houses. The main secret to my success? Choose the right house. One that is 3 or less signs from a main street, is easy to find, and shows like a dream. No need to settle for less in this market.

I've also had past success with open houses, but didn't use any of the tips you pointed out,  However, as gas prices continue to escalate, more agents use virtual tours & multiple photos on their listings & the public's reluctance to deal with the limited access of gated communities, I see Open Houses diminishing in marketing effectiveness.  If I was to do an open house, it'd have to be a single family home, non-gated community & close to a major thoroughfare.

I have always said that open houses are more for the seller and than buyers but then my wife often reminds me that we bought a house off of a Parade open house back in Birmingham so they do manage to snag the occasional "impulse buyer" as well prospects. For open houses to be most effective, in my opinion, they must be well advertised and well marked from all major arteries surrounding the properties.