Open Houses: Share Your Promotional Ideas

By
Real Estate Agent with Prudential Shimmering Sands Realty

I know that we have all heard the good, the bad, and the ugly about sitting open houses, and about the effectivness of open houses in general.  But let's face it, sooner or later most of us wind up hosting a good old Sunday open house for better or for worse.  We meet lots of shoppers (lookers and nosey neighbors), we may score a listing of another home off of our sit-in, or there is the occasional successful sale.

But what do you do to drive people into those advertised open houses?  Some folks get out at the crack of dawn and greet the neighborhood to make sure that they know that they have the opportunity to choose their new neighbor.  Handing out donuts, fruit and business cards can work, but what else?  Please take a moment and share your unique ideas with the network on ways that you have found to increase traffic for your events.

Comments (4)

Mark Hall
Realty One Group Cascadia - Vancouver, WA
Homes for Sale Vancouver Washington

I have had great success with open houses. As a matter of fact, exactly 50% of my closed deals last year were from leads met at open houses. The main secret to my success? Choose the right house. One that is 3 or less signs from a main street, is easy to find, and shows like a dream. No need to settle for less in this market.

Jul 03, 2008 03:42 AM
DALIA KIBBY
Sellstate Partners Realty - Cooper City, FL
Selling Broward County Homes with Passion!

I've also had past success with open houses, but didn't use any of the tips you pointed out,  However, as gas prices continue to escalate, more agents use virtual tours & multiple photos on their listings & the public's reluctance to deal with the limited access of gated communities, I see Open Houses diminishing in marketing effectiveness.  If I was to do an open house, it'd have to be a single family home, non-gated community & close to a major thoroughfare.

Jul 03, 2008 04:06 AM
Hunter Palmer
Regions Mortgage - Panama City Beach, FL

I have always said that open houses are more for the seller and than buyers but then my wife often reminds me that we bought a house off of a Parade open house back in Birmingham so they do manage to snag the occasional "impulse buyer" as well prospects. For open houses to be most effective, in my opinion, they must be well advertised and well marked from all major arteries surrounding the properties.

 

Jul 03, 2008 05:18 AM
Jackie & Michael Moncrief
Prudential Shimmering Sands Realty - Panama City, FL

Hunter, I have always had the opinion that open houses were for the sellers also.  Mark has a great point if you are choosing your on location, but what if you have one of "those" sellers.  How would you creatively market "that" house in the back of the neighborhood?

Jul 03, 2008 06:27 AM