Ask An Ambassador: Is Your Heart In It?

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

It's Valentines Day.  Hearts to the left of me, hearts to the right of me, into the breach we go!

Blogging covers an entire spectrum.

Rote blogging, Joe Friday stuff.  47 variations of the same long tail theme, change the location and fill in the blanks.  X location with X number of Bedrooms.  They CAN be bread and butter lead generation machines if you pick the right long tail, but they're about as exciting to write as watching paint dry, amirite?  But there's certainly a place for them, and maybe lots of them!  It's a numbers game, lots of pages with solid content up the potential for getting found.

Other days, the date with the keyboard is not mechanical.  The topic involves emotions!! (dirty word to an engineer? Let's ask Spock!).  A lot of real estate is an emotionally driven activity.  Buyers LOVE the house they just saw.   Sellers LOVE the home they're leaving, but as hard as it is to leave, it's time for that major Life change.  Bittersweet, but time to go.

Can you convert those feelings into words that engage?  Grab people's attention and get them to stick with you until the end of the post?  Maybe leave a comment?  Contact you? 

Get them to find some common ground?  What, you have Chihuahuas too??  And cats?? (you never know what portion of what you type may be the bridge to connect).

Put some heart in it, at least occasionally, so people know it's not all some AI generated content. 

A little glimpse behind the curtain, what drives you to help people buy and sell homes? 

More than a little glimpse here, when you have as many furry ones as we take care of, you have to sell more than a few houses to keep them in kibble and medical care and keeps their little tails wagging. 

We blog to build an internet presence, a means to an end.  Maybe your end is different than mine, but we all have something that causes us to put our hearts in it!

Happy Valentine's Day!

Until next Tuesday, just Ask An Ambassador if you need help!
Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (18)

Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Zig Ziglar said "Sales is the transference of feelings." Combined this with emotional intelligence helps to build trusting relationships and increase sales.

Feb 14, 2023 01:30 PM
Liz and Bill Spear

Why the listing remarks can be so important, can you grab their attention, get them to start falling in love before they walk through the door?

Feb 14, 2023 03:29 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Happy Valentine's Day - by the way, "amirite" sounds like a Igneous rock.

As for having heart in it, hearts do have a tendency to speak directly to other hearts. What a cool thing.


Feb 14, 2023 01:41 PM
Liz and Bill Spear

I have been called hardheaded on occasion :)

Feb 14, 2023 03:29 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Heart and soul! Yes gotta have it. I also have my heart (beat) on my Smart Watch. 


Heart and Soul by the Cleftones in 1961 from American Graffiti


Feb 14, 2023 02:18 PM
Liz and Bill Spear

Thanks to having afib, I'm a bit tuned in to my heartbeat.  For the last few days, it's doing the tango...beat beat beat pause beat beat beat.  Should go back in rhythm any day now :)

Feb 14, 2023 03:31 PM
Anna Banana Kruchten Phoenix Broker
HomeSmart Real Estate - Phoenix, AZ

Totally agree Bill!  Put some heart into blogging so it doesn't sound canned, bought or AI generated. Connect with people's emotions - draw them in.  I saw a Q & A today that someone didn't know why he didn't get featured.  This is a great post for him to ponder.


Happy Valentines Day to both of you - and of course all your fur babies! ❤️

Feb 14, 2023 02:55 PM
Liz and Bill Spear

I get needing filler of solid generic information for a website, but on a blogging site when you're competing for eyeballs, seeing the same picture and title multiple times in a row has me scrolling past every time.

Happy Valentine's Day to you and yours too!

Feb 14, 2023 03:33 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

The key is to target your remarks to your profile Buyer. Too many do not put their ❤️ into it.

Feb 14, 2023 04:07 PM
Liz and Bill Spear

Understand who the target audience is that will bring you business, and tailor results accordingly.  There are certain segments I don't want to work, so I don't blog to topics that would appeal to those segments.

Feb 14, 2023 07:32 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Happy Valentine's Day to you both. You can certainly learn a lot about another person by the things they put into writing.

Feb 14, 2023 07:17 PM
Liz and Bill Spear

Sometimes very good, then other times...really, THAT is what you wrote and put on your permanent record??

Feb 14, 2023 07:33 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - February 14 can certainly "see" hearts aflutter, afire and being involved in all sorts of statuses (or is simply status or maybe even stati???). 

Hearts can be temperamental at times as they continue to be discussed, dissected and then put back together.  For better or worse.  Ugh, I digress. . .   Happy Belated Valentine's Day to you both.  

Feb 15, 2023 07:18 AM
Liz and Bill Spear

Sparticus's brother, Staticus.  Very good at not moving and creator of statistics.

Feb 15, 2023 08:49 AM
Michael Jacobs

Liz and Bill Spear - well, the Ides of March will approach soon enough or is that mixing metaphors along with time-traveling?  Methinks too much at times.  Look up in the sky - is it a plane?  A runaway balloon?  Maybe just a misplaced quote.  

Feb 15, 2023 09:57 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
I hope you and Liz had a lovely Valentines day and evening.

As for blogging, if I can't put MY heart and soul (and voice) into a blog, I won't do it.
B O R I N G.

Feb 15, 2023 09:32 AM
Liz and Bill Spear

Carol, especially if you don't HAVE to blog, you can make sure you're doing it solely for what drives you.  Not a bad position to be in.

Feb 15, 2023 11:49 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hello Bill, I haven't stopped by in awhile, but I love what you have written in this post. wishing you and Liz all the BEST!

Feb 15, 2023 10:58 AM
Liz and Bill Spear

Thanks Jerry!  Always good to see the Megamind crew around :)

Feb 15, 2023 11:50 AM
Kathleen Daniels, Probate & Trust Estate Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

"Most" of the time my heart is all in when I am writing a post.  The exception to that would be when I am posting a market data report. While the market data is meaningful to me, it may not excite a consumer.  You are right - as exciting as watching paint dry, or I will add, watching a football game. 

Everything else is authentically unapologetically me writing.  No AI for me. Just my own real intelligence or lack thereof.  

People get to know us by what and how we write.  That is where the connection is first made.  I know this to be an actual factual truth because people tell me or I know because of the things they say to me. 

We know there is no easy pill. It takes time and commitment to make our phone ring. 

Feb 15, 2023 11:33 AM
Liz and Bill Spear

I know ChatGPT seems to be the current rage.  Whether it becomes real, or just the next version of QR codes is TBD.  Personally, I want what I write to be mine and solely mine.  I don't have to struggle to remember what "I" said if I am the actual creator of the content.  People read, people engage, that's my target.

Feb 15, 2023 11:52 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hope you and Liz had a wonderful Valentine's Day! 

This was certainly sound and appropriately-themed blogging advice for yesterday. Unless readers are interested in just facts they will more likely enjoy, remember, and identify with those posts, and the creator, with a bit of heart and soul.


Feb 15, 2023 12:52 PM
Liz and Bill Spear

Informational posts work, especially when no other agents are providing the information.  But to make that general connection, we're going to have to reveal a bit about ourselves.

Feb 15, 2023 06:50 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Bill,

Such a noteworthy post. You have to put some heart in your blogging if you expect any traction! Hearts have a tendency to speak directly to other hearts and that's were the connection develops!. 

Feb 15, 2023 01:28 PM
Liz and Bill Spear

Like seems to find like.  I get my share of technical based clients.

Feb 16, 2023 06:50 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Amirite - love it.  You write some captivating stuff.  Stuff of listings and lessons!  Insightful, too!

Feb 16, 2023 08:15 AM
Liz and Bill Spear

Blogging lends itself to more creativity than engineering reports :)

Feb 16, 2023 11:52 AM
Peter Mohylsky 850-517-7098
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

I asked spock.  we do things that make sense and we do other things because it is our habit.  hopefully we will all finish ahead at the finish line.

Feb 16, 2023 01:43 PM
Liz and Bill Spear

And some habits get broken.   At a certain point, I no longer needed to blog daily.  Enough evergreen posts out there to keep the pipeline flowing.

Feb 16, 2023 02:10 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Post and sorry I'm here a week "after the fact" but I hope you both had a Happy Valentine's Day!  Enjoy your weekend.

Feb 17, 2023 08:33 PM
Liz and Bill Spear

A busy weekend start, a prelist appointment and met with a buyer.  Now for the other weekend stuff :)

Feb 18, 2023 12:23 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - Sometimes I think the word "love" is used at nauseum to the same extent as a parent feels about their infant. There is a big difference between liking a kitchen and falling in love with a kitchen and loving a baby. Seriously? Can a human being really and truly fall in love with a room that has a kitchen sink, refrigerator, and kitchen stove more than another human being? 

If the heart isn't in it when a blogger writes a blog post is there really a connection or any type of engagement? Also, who cares?

Feb 20, 2023 08:53 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

There are definitely certain levels of "love".  Whether true love, just like A LOT, the term gets used.  I don't think it has to be a greater than for a human, but still fall into that "love" category.

For certain "mechanical" type posts, I don't think I have to love the topic, but can recognize it's worthwhile to write.  Details about subdivision, new construction, etc. aren't very (or at all) emotional for me, yet I know they serve a vital purpose for those seeking out the details.  Another potential buyer reached out to us this weekend and it was from those type of posts.  Information sought, information found.

Feb 21, 2023 06:19 AM