Chat GPT - Are Content Marketers Out of a Job?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Chat GPT and other AI Writers...

Chat GPT is all the rage. If you don't know what it is, it's an AI writing software that literally writes in almost perfect English - like the way we write. 

What is Chat AI GPT?

ChatGPT is a large language model developed by OpenAI, which uses deep learning techniques to generate human-like text based on the input it receives. GPT stands for "Generative Pre-trained Transformer," which refers to the model's architecture and how it was pre-trained on a large corpus of text data before being fine-tuned for specific natural language processing (NLP) tasks.

ChatGPT is capable of understanding and responding to a wide variety of natural language inputs, including questions, commands, and statements, and can generate text in a variety of styles and tones. It can be used for a range of NLP tasks, such as language translation, text summarization, and chatbot applications.

Chat GPT just wrote that. Sounds pretty good, right? Professional and articulate? So are we out of a job as content marketers?

Should you use Chat GPT?

AI is not new but it's getting better and while that's scary for some, it can be extremely helpful. We've used it to create code, replace bits of code in files here and there and even come up with code - BUT for actual content, blog writing, and articles, it is to be used VERY sparingly!

Why? Seems like a no-brainer, right?

Well, Google is ALWAYS looking for ways that people are spamming and gaming the system. And because Google IS AI, it can detect AI. "Real recognizes Real" and so forth (I hate that saying...)

Google's latest algorithm update, the "Helpful Content" update, which came out before ChatGPT, was already on the lookout for this type of writing. Teachers and professors are also on the lookout and banning it for obvious reasons. 

But can we replace blogging and articles with AI? For the time being NO. There are bots that can tell you if something is written by AI or a human and you know Google will be discounting those articles in a heartbeat. 

So are we just saying this to keep our jobs?

Well, yes and no. We've already talked to many clients that feel this is a great option! And while it may be good for rewriting some things, deciphering code, or just answering questions, using it for complete articles along with sites like Jasper, Bramework, and Rytr, is just not the best SEO practice right now.

We want ALL our clients' sites to be algorithm-proof and that means being proactive. Not cutting corners or finding easy ways to do things. We do the tedious, time-consuming SEO tasks that Google really appreciates AND rewards

If you can get in, feel free to play around with it. It can correct already written articles, write them in a different tone or answer questions but using it for full AI content is probably not the best SEO practice.

Thanks! We hope you have fun in the AI world - it's cool and scary and I think we need to tread lightly for fear of SkyNet…


Marty Cliff also wrote a good post about Chat GPT and if you're tempted to use it


Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (19)

Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Top of the morning.  As many things...what starts off as a fantastic idea evolves into a real pain in the arse.  People are becoming more and more turned off with non people interactions I believe.  mdm

Feb 16, 2023 09:43 AM
Tammy Emineth

I agree!

Feb 21, 2023 08:38 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:


Enjoyed your blog page, and I added you as a friend. I would love the follow back. read your post and welcome to the Rain! We look for more from you later on.  Thanks Bil

Feb 17, 2023 06:17 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Tammy- Just like most of the gizmos and gadgets we've been given, if we use them as a tool to assist us, they can be helpful. As for reading personal blogs, I'd much rather read something written in the voice of the blogger...their own words.                                                                                                      

Feb 17, 2023 11:21 AM
Tammy Emineth

me too!

Feb 21, 2023 08:38 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Tammy. Used correctly it is beneficial. Used wrongly, well not so good! Enjoy your day.

Feb 18, 2023 04:58 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I carry just enough antiquity to be wary and want to do thing the old-fashioned way, myself. But there are those out there that will try the quick fix.

Feb 18, 2023 06:11 AM
Tammy Emineth

People are ALWAYS trying to game the system which is why Google will be on the lookout

Feb 21, 2023 08:37 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I'm old school. If I am going to comment, it needs to come from me personally.

Feb 18, 2023 03:34 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Tammy - it seems our technology toolbox continues to be increasing in sighs.  And there is a reason why I use that particular spelling.   Blaming it on "intelligence" or lack thereof is fine but the decision to do so is mine.  

Feb 18, 2023 04:46 PM
Tammy Emineth


Feb 21, 2023 08:37 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Feb 18, 2023 07:06 PM
Tammy Emineth

Thank you Kathy!


Feb 21, 2023 08:37 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I actually like writing my own material - it gives me a chance to understand and learn more about real estate as I am doing my research

Feb 19, 2023 06:16 AM
Tammy Emineth


Feb 21, 2023 08:37 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Tammy,

I read the article by Marte Cliff and so glad that Kathy Streib featured your post as I missed it. I can see some benefit but not enough with all that is going on and needs my attention to delve into. I prefer writing in my own words and voice..consumers need more personal interaction right now ..more than ever and are tired of gimmicks and robot type communication. 

Feb 19, 2023 04:22 PM
Tammy Emineth

VERY true. People DON"T Want an AI communicating with them if they can help it.

Feb 21, 2023 08:36 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Saw this post on Kathy Streib's weekly Posts Just For You features. Will pass on this app, it has a built-in bias, Tammy but thank you for the information! 

Feb 19, 2023 05:47 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

What we might do is have the GPT app write a rough draft and then  make our own but I don’t really know where it’s going to go.

Feb 19, 2023 08:25 PM
Tammy Emineth

True. and you can even upload some of your own posts and have it write in your tone

Feb 21, 2023 08:36 AM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

Thank you Tammy for sharing your thoughts on ChatGPT. I've been diving into it deeper and find it fascinating. However, I wouldn't want it to write my blog posts for several reasons: 1. a blog is still - or should still be - a personal log 2. just like Lise pointed out, we learn by researching and writing 3. I don't want my posts to be hidden because of some algorithm, and 3. I wonder how similar articles turn out to be when they were written by ChatGPT about the same topic? 

Feb 21, 2023 09:22 AM
Tammy Emineth

Boom! You hit the nail on all three heads there

Feb 28, 2023 07:56 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

I'm not a fan of this Tammy.  There is so much talk going on about it now and my biggest concern is ETHICS and BIAS.  Plus some of it sounds so darn FAKE.

Feb 21, 2023 03:15 PM
Tammy Emineth

Exactly! It's a slippery slope and one we must be careful of

Feb 28, 2023 07:54 AM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Excellent information. Thank you for sharing. Have a wonderful day and a blessed weekend.

Feb 25, 2023 01:32 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Tammy,

I don't think I go a day without hearing about Chat-GPT.  I use Grammarly to help with spelling and sentence structure and that is about as far as I am willing to go.  

Oh!  I certainly don't think you will be out of a job!

Feb 25, 2023 09:04 AM
Garold Bizon
SE Ranking - Rocky View No 44, AB

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May 23, 2023 06:01 PM
James Thaynes
Avant Garde Appraisal Group - Bainbridge, GA

I am a content writer for a website named drift boss. After Chat GPT was released, I am also afraid this problem. However, it seems that Google also released new algorithm that restricts content made by Chat GPT. Therefore, I believe my role is still important

Jun 06, 2023 12:35 AM
Sinke Flora
AI - Ainsworth Hot Springs, BC

Hello. Have you heard about the incredible resource called a free plagiarism checker for students? It's a tool specifically designed to help students ensure the authenticity of their work. By simply running your assignments or essays through this checker, you can identify any instances of plagiarism and make sure your work is original and properly cited. It's an invaluable tool for maintaining academic integrity and producing high-quality, authentic content. Don't miss out on this opportunity to enhance your writing — give it a try today

Jul 14, 2023 03:10 PM