Chat GPT and other AI Writers...
Chat GPT is all the rage. If you don't know what it is, it's an AI writing software that literally writes in almost perfect English - like the way we write.
What is Chat AI GPT?
ChatGPT is a large language model developed by OpenAI, which uses deep learning techniques to generate human-like text based on the input it receives. GPT stands for "Generative Pre-trained Transformer," which refers to the model's architecture and how it was pre-trained on a large corpus of text data before being fine-tuned for specific natural language processing (NLP) tasks.
ChatGPT is capable of understanding and responding to a wide variety of natural language inputs, including questions, commands, and statements, and can generate text in a variety of styles and tones. It can be used for a range of NLP tasks, such as language translation, text summarization, and chatbot applications.
Chat GPT just wrote that. Sounds pretty good, right? Professional and articulate? So are we out of a job as content marketers?
Should you use Chat GPT?
AI is not new but it's getting better and while that's scary for some, it can be extremely helpful. We've used it to create code, replace bits of code in files here and there and even come up with code - BUT for actual content, blog writing, and articles, it is to be used VERY sparingly!
Why? Seems like a no-brainer, right?
Well, Google is ALWAYS looking for ways that people are spamming and gaming the system. And because Google IS AI, it can detect AI. "Real recognizes Real" and so forth (I hate that saying...)
Google's latest algorithm update, the "Helpful Content" update, which came out before ChatGPT, was already on the lookout for this type of writing. Teachers and professors are also on the lookout and banning it for obvious reasons.
But can we replace blogging and articles with AI? For the time being NO. There are bots that can tell you if something is written by AI or a human and you know Google will be discounting those articles in a heartbeat.
So are we just saying this to keep our jobs?
Well, yes and no. We've already talked to many clients that feel this is a great option! And while it may be good for rewriting some things, deciphering code, or just answering questions, using it for complete articles along with sites like Jasper, Bramework, and Rytr, is just not the best SEO practice right now.
We want ALL our clients' sites to be algorithm-proof and that means being proactive. Not cutting corners or finding easy ways to do things. We do the tedious, time-consuming SEO tasks that Google really appreciates AND rewards.
If you can get in, feel free to play around with it. It can correct already written articles, write them in a different tone or answer questions but using it for full AI content is probably not the best SEO practice.
Thanks! We hope you have fun in the AI world - it's cool and scary and I think we need to tread lightly for fear of SkyNet…
Marty Cliff also wrote a good post about Chat GPT and if you're tempted to use it: