Getting a house camera ready

By
Real Estate Agent with Prudential Jack White Vista

You've made the decision to use a video tour to showcase a house for sale. What do you need to do?

Aside from the obvious answer of "clean!", here are some simple tips to help you make the best video you can:

1. make sure all the lightbulbs are on and working. Good video requires good lights.

2. put away distracting items like "stuff" on the kitchen counter and everything on the fridge door. These can make an unwanted impression on the viewer.

3. clean all the windows that have anything resembling a view...streaks show up perfectly on camera.

4. hide laundry baskets and anything that should be in a closet... these stand out on camera far more than in person and may tell buyers there isn't enough storage.

5. add a small arrangement of fresh flowers to a small or boring bathroom...the average bathroom is often too small to do a full video sweep and only gets a peek in from the hallway. Add some coordinated color to help it be more memorable.

These tips all keep in mind both men and women who might be viewing the video, but especially women because:

92% of women use the internet to shop for homes, making them the most powerful online audience of home buyers. ("Multi-tasking Women," Building Women, Summer 2005)

Women Directly purchase or have a controlling influence in the purchase of 91% of all new home. (Smith-Dahmer Associates, NAHB IBS)

and

Women are directing the financial stability and security of almost 70% of all U.S. households. (SRI Consulting Business Intelligence)

Homebuying is an emotion process, and research shows that women attach feelings to images they see online.

What sort of feeling might a woman attach to "stuff" on the counter or a laundry basket? Most likely a feeling that says "this isn't the house for me."

 

Comments (18)

Chris Horton
Horton's Lawn Care L.L.C. - Davison, MI

Michael- Don't forget the exterior :-D The yard should be properly maintained, the landscaping should be fresh and obviously well cared for as well.

1. The lawn should be properly mowed, and fertilization should be considered in many cases.

2. The hedges should be properly trimmed, dead or dying flowers/ shrubs should be replaced. Also if the flower beds contain mulch it should generally either be replaced or touched up with new mulch to give it that fresh, well cared for look.

3. The gutters should be cleaned and free of debris. Clean gutters and roofs not only look better but can add years to a roof, as clogged gutters prevent the water from properly flwoing away from the roof and can build, and get under the shingles ruining the roof. (Same goes for debris on the roof)

4. Many homes should even be power washed to bring out their true color and not look dusty or dingy.

5. Kids toys should be picked up and out of view, and porches/ decks free of debris and clutter also.

If the exterior of the home does not appear to be well cared for many will assume the interior is the same way.

Jul 03, 2008 11:06 AM
Stefan Geyer
SOA Realty - Aurora, CO

Great tips, thank you!  Welcome to Active Rain, I am certain you will be a great addition to the community here.  All the best.

Jul 03, 2008 11:40 AM
Bryan King
Ascent Home Loans - Simpsonville, SC

Great blog!!  I'm in the loan business and this is the advice I try to give my clients when preparing for an appraisal. If the house looks good and measures up to it's competitors the appraisal will go a lot more smoothly.

Jul 03, 2008 11:46 AM
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

A funny story... I have a long checklist I send to realtors (to forward to their sellers) on how to prepare for their video tour. 

One day I get a call from a client in Boston.  I was due to film in 90 minutes... she called and wanted to know 'what she should do with the milk.' 

I said, "What?".

She state that she had a 3 month old and she didn't know 'what to do with the milk'.

I questioned her again...  

She then told me that she cleaned out her ENTIRE refrigerator, putting everything under the bed in the master bedroom.  She just wasn't sure 'what to do with the milk'.

I asked her why she did that... and she replied "You told us to clean out the refrigerator in your instructions".

I said "It says clean OFF your refrigerator, not OUT!"

She was mortified... she could NOT figure out why I was filming inside her fridge, but she cleaned it all out for me!

Never second guess the public.....

Jul 03, 2008 11:48 AM
Greg Steffens
Mountain Country Realty - Lake Arrowhead, CA

Hey Michael - Welcome to Active Rain and congrats on your first post.  Be sure to spend some time looking around at what and how others are blogging here.  It is a great education and lot s of fun.  Looks like you're off to a great start...keep it up!

Jul 03, 2008 11:51 AM
Jimmy McCall
JimmyMcCall.com - Cunningham, TN
The Ex-Mortgage Consultant

Michael, Welcome to Active Rain and congratulations on your first blog post.  Thank you for the video tips.  Good luck and happy blogging.

Jul 03, 2008 12:07 PM
Jese Gonzalez
The Real Estate Power Houses - El Paso, TX
The Real Estate Matchmaker

I would like to personally welcome you to the ActiveRain community!  This community has a wonderful atmosphere and you will find lots of helpful friendly people and useful information.  I just recently joine myself and I'm already loving this place! I often find something new and interesting when I read the new blogs.

 

Please tell me a little about your business and please share with me any ideas I can use.  Active Rain is an excellent networking forum with a variety of interesting characters.  Expect to learn a lot and be entertained if you have an open mind.  The opportunities to learn, earn and network are absolutely incredible here on Activerain.

 

Welcome to the RAIN I look forward to reading your blogs!

Jul 03, 2008 01:10 PM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

Good post- welcome to Active Rain, go find yourself some groups to join.

Jul 03, 2008 02:22 PM
Pedro Gonzalez
REALTY EXECUTIVES - Chino, CA

Great Post Welcome to AR look I will be looking foward to seeing more of you here

Jul 03, 2008 03:12 PM
Ronald Gillis
Southwest Florida Notaries (Mortgage Notary Signing Agent) - Port Charlotte, FL
CNSA Southwest Florida. Notaries, Port Charlotte, 941-7-NOTARY

I can't even begin to tell you how many overlook these details, as well as general maintenance & upkeep when the house is shown! Amazing some ever sell!

Signature 

Jul 03, 2008 03:34 PM
Connie Rice
Keller Williams Greenville Central - Simpsonville, SC
Connie Rice & Partners - Greenville, SC Real Estat

Congrats on joining active rain! This is a great place to network and I see your off to a good start. Again, welcome and we look forward to seeing you around. Happy Blogging.

Jul 03, 2008 03:51 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Welcome to ActiveRain, Michael! Interesting stats on the impact of women in the real estate purchase process. I'm going to take a closer look at the emotional process link over the weekend. Thanks for sharing your insights and research!

Jul 03, 2008 07:13 PM
Kirk Westervelt
Van West Realty - Greenville, SC Realtor -Short Sale Expert! - Greenville, SC
Kirk Westervelt, Broker In Charge, Van West Realty - CDPE - Short Sale Agent - Home for Sale - Greenville, Simpsonvil...

Hi, welcome to Active Rain! I hope to see more of your blogs in the future. Learn from others, share your knowledge and experiences and enjoy yourself! Take care! ---Kirk.

Jul 04, 2008 02:25 AM
Ted Mackel
Keller Williams Realty Simi Valley - Simi Valley, CA
Simi Valley Real Estate Agent

Welcome to ActiveRain. Congratulations on your first post. Get around and check out the community, you'll quickly figure out how to supercharge your blogging skills.

 

 Read this blog post: http://www.activerain.com/blogsview/535552/Three-Mistakes-Newbies-to

Jul 04, 2008 03:44 AM
Crystal Corr
Keller Williams Greenville Central - Simpsonville, SC

Welcome to Active Rain. I hope you will enjoy it and learn from it as much as I do! Happy Blogging.

Jul 04, 2008 08:01 AM
Rick Sergison
EXP Realty of Canada Inc., Brokerage - Pickering, ON
Durham Region Real Estate Blog

I just stopped by to welcome you to Active Rain. I hope that you find it a great benefit to your business and that you see the value that I have also found here. I am from Charlottesville Virginia and using Active Rain has really increased my business!

My main blog on Active Rain is here: Charlottesville Real Estate Blog, not the link at the bottom of this post. 

I hope you will look into the many groups as there are some great group both local and broad based,.... 

enjoy!

Jul 05, 2008 08:55 AM
Neal Barnes
Starstate Realty - Killeen, TX
Broker, REALTOR, ABR, CRS, GRI, SRES, SRS.

Hi Michael --  Welcome to ActiveRain.  I look forward to networking with you and reading your future post.  Have a great day!!!

Nov 11, 2008 03:59 PM
Anna Reznik Realtor Sunny Isles Beach Winston Towers
SIB Realty - Sunny Isles Beach, FL

Waiting for your pictures!

Nov 11, 2009 05:26 PM