You've made the decision to use a video tour to showcase a house for sale. What do you need to do?
Aside from the obvious answer of "clean!", here are some simple tips to help you make the best video you can:
1. make sure all the lightbulbs are on and working. Good video requires good lights.
2. put away distracting items like "stuff" on the kitchen counter and everything on the fridge door. These can make an unwanted impression on the viewer.
3. clean all the windows that have anything resembling a view...streaks show up perfectly on camera.
4. hide laundry baskets and anything that should be in a closet... these stand out on camera far more than in person and may tell buyers there isn't enough storage.
5. add a small arrangement of fresh flowers to a small or boring bathroom...the average bathroom is often too small to do a full video sweep and only gets a peek in from the hallway. Add some coordinated color to help it be more memorable.
These tips all keep in mind both men and women who might be viewing the video, but especially women because:
92% of women use the internet to shop for homes, making them the most powerful online audience of home buyers. ("Multi-tasking Women," Building Women, Summer 2005)
Women Directly purchase or have a controlling influence in the purchase of 91% of all new home. (Smith-Dahmer Associates, NAHB IBS)
Women are directing the financial stability and security of almost 70% of all U.S. households. (SRI Consulting Business Intelligence)
Homebuying is an emotion process, and research shows that women attach feelings to images they see online.
What sort of feeling might a woman attach to "stuff" on the counter or a laundry basket? Most likely a feeling that says "this isn't the house for me."