Special offer

Change is the Only Constant: Adapting & Innovating in Real Estate

Real Estate Sales Representative with Royal LePage Dynamic RE / Pro Ledger Bookkeeping Software

To stay competitive and successful in the fast-paced world of real estate, you need to be adaptable.

The industry and market is always changing, and agents who can adapt will have a competitive advantage. 

Here are 3 key areas that require being adaptable in real estate:

Embracing New Technologies

One of the most significant changes in real estate over the past decade has been the introduction of new technologies. From online listings to virtual tours, technology has transformed the way agents do business. Today's homebuyers expect to be able to view properties online, use digital signatures, and communicate with agents via email, text, and social media.

To stay ahead of the curve, real estate agents must embrace new technologies and use them to their advantage. This could mean buying the newest software, learning how to use new tools and platforms, and changing their marketing strategies to reach buyers who are tech-savvy. 

Responding to Market Changes

The real estate market is always changing, and agents who can adjust to these changes will do better. This could mean keeping up with changes in the local market, adjusting pricing strategies, and changing the way you market to reach new groups of people. 

For example, agents need to adapt due to the recent rise in interest rates, which can lead to a shift from a seller's market to more of a buyer's market. To adapt to this shift, real estate agents may need to adjust their pricing strategies, reevaluate their marketing efforts, and develop new approaches to attract buyers. 

Another recent market change occurred during the COVID-19 pandemic. For example, many real estate agents switched their focus to virtual tours and online marketing to help buyers who didn't want to visit properties in person. As the market changes again in the world after the pandemic, real estate agents who can adapt to new ways of buying and selling will be more likely to do well. 

Shifting Client Needs

Finally, real estate agents must be adaptable to shifting client needs. Today's homebuyers and sellers have different expectations than those of a decade ago. They may be more concerned with sustainability, interested in smart home technology, or looking for properties in walkable neighbourhoods.

Agents must be able to understand and respond to these changing needs. This could mean specializing in a certain niche or offering services with added value that meet the specific needs of each client. 

In what ways have you been adapting to the changing market & industry? Share it as a comment below.


Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Great information.  Thanks for sharing and enjoy your week!  


Mar 27, 2023 06:46 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Steve - not usually easy but obviously necessary in examples that come to mind.  

Mar 27, 2023 07:07 AM
Steve Penner

Yes.. definitely some changes can be very difficult. Thanks for the comment. 

Mar 27, 2023 07:43 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Steve and great information to share with us here in the Rain.  Hope you have a great start to the week.


Mar 27, 2023 09:04 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Steve,

Real estate agents must be adaptable to shifting client needs, and expectations. Every market is different and understanding the current market will help manage clients needs.

Mar 27, 2023 10:28 AM
Steve Penner

well said!.. thanks for the coment Dorie.


Mar 27, 2023 10:35 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I just try to change as the market changes.  It has amazed me how many times the market has shifted in the past 12 years that I have been in real estate. 

Mar 27, 2023 08:34 PM
Steve Penner

yes... change is what makes an agent more necessary.. Thanks for the comment


Mar 28, 2023 01:00 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Steve- your points are all important for agents to thrive in their markets. Not only must you adapt in these areas, but to anticipate and prepare for what will happen. 

Mar 30, 2023 07:31 PM