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How many ways do you market your real estate services?

Services for Real Estate Pros with Marte Cliff Copywriting

Since you're here, by now you know that marketing your real estate services is a big part of becoming successful.

But - what's the best way to do that?

And... can you try to market yourself in too many ways? Of course. You can run How many real estate marketing methods do you use?yourself ragged and leave no time to respond to inquiries or meet with prospects! You'll need to pick and choose.

And... you need to choose marketing methods that you'll enjoy, because your enjoyment will show in your results. Don't even think about doing something you'll dread.

Below I've listed 21 ways to market yourself. I believe the first 7 are the most vital, and the first 4 require consistency. You shouldn't start them unless you're willing to continue.

How many more ways can you add to this list?

  1. Prospecting by direct mail
  2. Prospecting by email
  3. Blogging – on your site and/or on another platform
  4. Social media marketing
  5. Maintaining contact with past clients and your sphere
  6. Creating an information-rich website
  7. Posting your carefully written bio on your site, the company site, the social media sites you use, and the major real estate portals.
  8. Cold calling
  9. Door knocking
  10. Attending networking events
  11. Advertising in newspapers or magazines
  12. Writing a column for a local newspaper or magazine
  13. Speaking at senior citizen functions
  14. Speaking at service club meetings
  15. Joining the Chamber of Commerce and becoming an active member
  16. Manning a booth at a home show
  17. Sponsoring a local ball team, golf course bench, bus bench, etc.
  18. Volunteering with a local non-profit
  19. Cooperating with a lender who offers first-time buyer seminars
  20. Being visible in your territory and/or niche - attending functions, getting acquainted with business owners, etc.
  21. Attend and speaking up at City Council and Planning & Zoning meetings

How many more ways can you add to this list?

Are you doing them, and are they successful? If so - share!


Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte all good advice now I walk my dog in the neighborhood and everyone knows that I am a Realtor:)Endre

Mar 22, 2023 04:35 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good idea Endre Barath, Jr. - Every dog lover notices someone with a dog - and of course, likes them because they have a dog!

Mar 22, 2023 04:44 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Marte,

Endre Barath, Jr. walks his dog and I walk every day in my community. Often I stop and chat with past clients, neighbors and residents.

Mar 22, 2023 04:59 PM
Marte Cliff

Dorie Dillard Austin TX You're making sure they know you and know what you do. That's good!

Mar 22, 2023 07:38 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Marte Cliff - I visit the Senior Center in my community and talk and/or participate with them attending events. I find the best way to really connect at the Senior Center is to sign up for one of their long bus trips and sitting with someone new. It is amazing how much information goes on between two strangers sitting next to each other on a bus. It never fails, at some point the stranger brings up the topic of real estate. Then I have a captive audience. 

Mar 22, 2023 05:57 PM
Marte Cliff

Patricia Feager, MBA, CRS, GRI,MRP You must have a lot of patience to go on a long bus trip!

Mar 22, 2023 07:40 PM
Patricia Feager, MBA, CRS, GRI,MRP

Marte Cliff - 30 - 60 minutues is about an average bus trip, which still beats the normal time it takes to get anywhere when traveling by car and traffic is heavy or there is road construction. We don't have buses running in my area. The Senior Center uses a school bus. 

Mar 22, 2023 08:25 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Marte- there are so many ways to let others know what we do. Many don't take us out of our comfort zone either...walking our dogs and doing the things we would do anyway.   

Mar 22, 2023 07:02 PM
Marte Cliff

So true, Kathy Streib -just do what you do, but make sure the people you meet know what you do for a living.

Mar 22, 2023 07:41 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Marte Cliff, This is a good list of marketing. I can add my radio show to your list.

Mar 22, 2023 07:18 PM
Marte Cliff

Margaret Rome Baltimore 410-530-2400 Not everyone would have the talent and ability to do that, but yes - what a wonderful way to market your services.

Mar 22, 2023 07:45 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

As our neighborhood is sparsely populated, six homes in 2 square miles, signage on my car, thank you notes, Christmas cards and working with our local real estate association have worked for me. I still believe word of mouth is the best marketing action there is.

Mar 22, 2023 07:19 PM
Marte Cliff

Leanne Smith Your neighborhood sounds like mine. Our road is 2 miles long and there are 6 homes on it. And when you get out to the main county road, it's a few miles before you run into any other homes going either north or south.

Mar 22, 2023 07:47 PM
John Pusa
Glendale, CA

Hello Marte Cliff these are very valuable list of ways to market your real estate services.

Mar 22, 2023 08:24 PM
Marte Cliff

Thank you John Pusa. I try!

Mar 22, 2023 09:32 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Patricia Feager, MBA, CRS, GRI,MRP That's not so bad. When you said long I was picturing all day.

Mar 22, 2023 09:31 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Great list! I do quite a few of these. Clients have come from #1, #3, #5, #14, #15 and #18. I think it's important to have multiple marketing tracks.

Mar 23, 2023 05:01 AM
Marte Cliff

Yes, Kat Palmiotti - just one won't get you very far. At the same time, if you try to do too much, you'll get bogged down.

Mar 23, 2023 08:44 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

A very comprehensive list, Marte, and great food for thought. As for door knocking and cold calling... I've never done those in 30+ years and am not about to start. Newspaper advertising has pretty much disappeared in my area and hasn't been used by agents in more years than I can count. 

Mar 23, 2023 05:13 AM
Marte Cliff

Nina Hollander, Broker When I was an agent I always thought I should do door-knocking, but couldn't persuade myself to do it. I only made cold calls after I'd mailed a letter or two, and sometimes it worked! People would say that they'd been meaning to call me.

They still do use newspaper advertising around here.

Mar 23, 2023 08:46 AM
Nina Hollander, Broker

Marte Cliff hi Marte... so much work these days with the do not call lists to first make sure you can call someone. Not sure the return is worth the investment of time. I think in smaller towns newspapers are still a factor, but not here in Charlotte.

Mar 23, 2023 10:41 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, you have quite the list to generate business.   I once wore my name tag (went to a class, and never took it off), then went to Home Depot, and picked up some Sellers.

Mar 23, 2023 07:48 AM
Marte Cliff

I love that, Joan Cox. You never know when you'll run into someone who needs your help. I used to have people ask me about real estate just because I was wearing that little R pin on my jacket. 

Mar 23, 2023 08:48 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Marte - lists can be a good way to shift the brain cells in a motion that can make a difference.  Choosing a strategy is an important step.  Sticking with it is another.  Practicing it will not lead to perfection, but it can be quite helpful in being better.   Mastering strategies can be good.  Together they are a part of the process.  

Mar 23, 2023 07:52 AM
Marte Cliff

Michael Jacobs The need to stick with the method you choose is why I say you should never start something you'll dread doing.

Mar 23, 2023 08:50 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Marketing and advertising to past clients through quarterly mailings, nurturing the relationship plus offering something of value works for me, Marte. Being consistent is so very important and getting the call from a past client couple  to help their son find a home is priceless!

Mar 24, 2023 08:20 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

This is a fantastic list worthy of sharing with all real estate professionals when looking to engage past, present or future clients. Thank you for compiling it, Marte and this post has been featured by BananaTude, congrats!

Mar 24, 2023 08:25 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you Wanda Kubat-Nerdin - Wanda Can! - I appreciate that.

As for the things you send - you've shared some of them here and I've been truly impressed. All agents should learn early on that nurturing those past clients is like tending your personal gold mine.

It took me a long time to figure that out, since my brokers didn't do it and therefore didn't teach it. I cringe to think of the business I lost!

Mar 24, 2023 10:31 PM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

I too walk my dog in my neighborhood and many of my neighbors know I'm a realtor.  I'm going to add tee shirts with real estate sayings for those who don't know.

I would also add name tags to the list.  You never know who will read it and engage.

Mar 25, 2023 03:05 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hi Nancy Pav - I love the t-shirt idea! I also agree about wearing name tags - and think that if you're going to attend a school sporting event, neighborhood BBQ, etc. it's a good idea to wear or carry something with your company real estate logo on it. It could be a hat, a shirt, a go-cup, or a canvas bag for any of the "stuff" you carry with you.

Mar 25, 2023 03:12 PM
Nancy Pav

yes! Say you're a realtor without saying you're a realtor. 

Mar 25, 2023 03:24 PM