The Power of Connection: A Key to Success for Real Estate Agents

Real Estate Sales Representative with Royal LePage / Pro Ledger Online Software

One important component of the client relationship for a real estate agent is "connection."

Connection means creating a bond with your clients, making them feel engaged and involved in the home buying or selling process. 

Here are some practical tips for building a deeper connection with your clients:

Show Empathy

Empathy is the ability to understand and share the feelings of others. To show empathy, try to put yourself in your client's shoes, understand their perspective, and acknowledge their emotions and concerns.

Be Authentic

When you are genuine and honest in your communication, you create a sense of authenticity that resonates with your clients. To be authentic, be yourself, share your thoughts and feelings honestly, and avoid trying to be someone you're not.

Listen Actively

Active listening means giving your clients your full attention, paying attention to what they say and how they act, and responding in the right way. To listen actively, focus on the client, ask open-ended questions, and clarify your understanding.

Use Storytelling

When you tell stories, you create a sense of emotion, meaning, and relevance that resonates with your clients. To use storytelling, identify relevant anecdotes or examples that illustrate your message, and use them to bring it to life.

Use Humor

When you use humor, you create a sense of lightness, positivity, and engagement that can improve the overall quality of communication. To use humor, use appropriate jokes or anecdotes that align with your message and client.

What are some ways you "connect" with clients? Share your tips and ideas in a comment below.

Comments (5)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Steve - connections have consequences.   And they can become quite powerful.    

Apr 12, 2023 07:13 AM
Steve Penner

well said!


Apr 12, 2023 12:21 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

I am seeing the use of story telling being suggested more and more.  While around for a long time it seems to be entering the main flow of importance of late.  Mark

Apr 12, 2023 09:27 AM
Steve Penner

yes... a good story can really be helpful.. thanks for the comment!


Apr 12, 2023 12:21 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Steve- any kind of sales depends on some kind of relationship with your client/customers. It's important to discover some connection with your client!

Apr 12, 2023 12:15 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign


                    You've been featured in the group Bananatude!

Apr 12, 2023 12:19 PM
Steve Penner

thank you!... very greatful for the feature


Apr 12, 2023 12:20 PM
Cliff Johnson
HomeSmart Realty - Stone Mountain, GA
Personalized Real Estate whether buying or selling

Steve, these are some good basics to remember. The strange thing for me, is that I was using your connection ideas but I did not really realize it until I read your post. Thanks for providing this helpful guide that I can now refer back to when I am working with a client. 

Apr 13, 2023 01:39 AM
Steve Penner

Thanks Cliff.. good comments and glad you found it helpful ! ...

Apr 13, 2023 04:13 PM