Regardless of what your goals are when selling a home, enlisting the help of real estate professionals like ourselves is a must. Selling your home should be more than just putting some photos on a website. Every real estate transaction is different so hiring a real estate professional like ourselves that will sit down, listen to what you wish to accomplish and build a custom marketing plan tailored to those goals is important. The average homeowner buys and sells a property every seven years so even though you may have been through the process to sell your house 3, 4, 5 times, laws change, paperwork changes, the market changes and it’s unfamiliar.
This is the process we used to prepare, market, and list a Redondo Beach home that not only generated a quick sale, but also resulted in the owner receiving $600,000 more than the highest sale ever recorded in North Redondo Beach for his home!
The first step is to sit down with our clients, evaluate their needs, and understand their goals. Next we will walk the property to evaluate the condition, review local market data and a comparative market analysis with our clients and recommend an appropriate asking price for the home.
Once the asking price is established, we develop a custom marketing plan for our clients' specific situation to attract the highest number of qualified, prospective buyers to the property in today real estate market.
Prep The Property
The next step is to prepare the property for the market. Whether that means deep cleaning, removing personal property, decluttering, organizing, staging, light remodeling, touch ups, improving curb appeal, etc. prepping the property for sale is a step that should not be over looked.
A good listing agent will visually inspect your property and make recommendations based off of this inspection that will ensure your property presents itself well.
A competitive price coupled with a properly prepped home will peak the interest of more buyers and buyer's agents. This will increase demand and potentially lead to multiple offers which could drive up the purchase price.
Our example property was a new construction so the only prep work that it required was staging. A professional stager was hired to stage every room of the house as well as the back yard so prospective buyers could really envision themselves living in the property.
After the home is prepped, the third step is to have a professional photographer and videographer shoot your property. Professional photos and video are extremely important when selling a house. Buyers will usually preview the home online first so high quality photos will be the first impression a potential buyer has of your property and how they determine if they should view it.
If a real estate agent pulls out their iPhone to take pictures and doesn’t hire a professional then most likely they are not the right listing agent to represent you.
Depending on the property Matterport may be an option for you. Matterport is a virtual 3D model of your home that allows potential buyers to virtually walk though your home. It is a great tool for international or out of town buyers to view the property almost as if they were there.
We get the photos and video back within 48 hours and we start publicly marketing the property.
Strategic Online Placement
People no longer have to wait for a buyer's agent to send them a property from the multiple listing service. The fact is more than 90% of people start their home search online. As a result it is imperative your real estate agent has an online presence and marketing plan.
When we upload marketing materials for our listings, it will syndicate to over 750 websites. This ensures your property is represented where buyers are searching.
A good real estate agent wont stop at just placing your home on real estate websites. That's why we also create short form videos to generate interest on social media websites and start advertising campaigns via Facebook, Instagram and Google. This creates interest and excitement about the property
For this property we had over 39K impressions on Facebook and Instagram and over 15K on Google.
We create a custom website for your property where all information, photos, videos and open house information is featured.
A broker's open house is an open house intended for brokers and agents to come preview newly listed properties to see if the property is right for the clients they are representing. Broker's opens are held during the week when agents are more likely to be available because weekend schedules are often packed with showings for clients. The day the broker's open takes place is often dictated by the city the property is located in. Ideally, you would list the property and have the broker's open within the first few days of listing, but this may very based of individual circumstances.
Mega Open House
For our first public open house we like to what we refer to as a "Mega Open House". A mega open house is an open house style that is way more fun and exciting than the typical open house. These mega open houses have food, entertainment, giveaways, etc. and are more fun and engaging. They are intended to create excitement, generate interest, drive as much traffic though the property as possible and ultimately get the home under contract. We send out thousands of electronic invites and pass out flyers to the neighborhood to make sure our open houses are the hottest ticket in town!
Depending on the property, we have PR opportunities through Compass as well as our network.
For this property, we were able to secure the cover of DIGS magazine with a cover and feature article. DIGS magazines are distributed to over 23K households and they have an online audience reach of over 200K per month.
After doing all of this, we received 5 offers and accepted an offer for $3.79M, which was $590K more than the highest sale ever recorded in North Redondo Beach. We couldn’t be happier for both the buyer and our client!
We would be honored to help you with the next transition in your life!