Special offer

Your Real Estate Website’s Landing Page Tech is Crucial for Conversion

Services for Real Estate Pros with Realty Net Media

Real estate has experienced a reinvention due to the innovations afforded by modern technology. The industry is rapidly being enhanced by powerful digital tools that aid with all aspects of the industry - from capturing and converting real estate leads to managing effective follow up. Knowing that a vast majority of home buyers and sellers rely on the internet as their first point of contact in their real estate search, it is essential to incorporate effective landing page technology in your real estate web design if you want to generate and capture more leads. If you want to increase your success in the real estate industry, you should evaluate the system that you are using to run your business.

The first step in understanding if you are using a real estate web system that employs the right landing page technology is knowing what a good landing page looks like. A landing page refers to a standalone page that internet visitors land on immediately after a search query. When designed with real estate lead generation and conversion in mind, landing pages can be used as a potent marketing tool. By leveraging a real estate website system that can automatically generate numerous landing pages, you can increase online visibility, which is an effective way to generate leads. Even better, if your system is powered by artificial intelligence, your system should automatically create thousands of lead generating landing pages - all without adding to your workload.

The key to effective landing page technology as it relates to real estate is to include relevant MLS listings in a user-friendly way. This means having a unique landing page for each area that you work, so that visitors always land on the most relevant page on your site. To increase your chances of conversion and provide visitors with the most relevant listings, your landing pages should contain active and relevant listings along with a one-click search feature of popular pre-configured searches. Pre-made one-click searches can target specific niches, such as waterfront homes for sale, or pet-friendly condos in any area that you farm.

To further drive your business, the best option is to use hyper-local IDX technology. By creating hyper-focused landing pages with IDX listings for every area, community, neighborhood, and condo building that you service, you can significantly increase conversion rates. Combining hyper-local specialty one-click searches can also attract buyers with specific needs. Real estate websites with hyperlocal idx categorization of listings have higher rates of conversion than those that do not.

Looking to enhance your lead capture further? Smart agents add tech-foward tools on each landing page that provide maximum value to their website visitors to boost conversion. Elements like a unique market report to every visitor, home valuation tool for every niche that you service, and SEO-optimized content are powerful tools that your website portal should include to increase your chances of conversion and grow your business. By providing the most relevant data to every user, you can highlight your market knowledge and expertise and convert more potential leads.

Using the right landing page technology is crucial to convert more website visitors and increase overall success in the real estate industry. Real estate websites with hyper-local categorization of listings can significantly boost conversion rates.