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Virtual Staging as a Marketing Tool

By
Real Estate Agent with Monument Sotheby's International Realty

Staging a home for sale is an important tool to increase buyer interest, greatly helping a buyer to visualize the house as their “home”. To totally stage a home may not be a possibility for some sales, but there are instances where virtual staging is a great option.

Virtually staging a home can be used to address situations where there may be a room, or a few rooms that are empty. Or perhaps, maybe there are rooms where the flexibility of how the room can be used should be promoted, such as bedroom or office. There are also sometimes rooms that really could use a refreshed look as to how they are decorated. Possibly there is a deck that doesn’t have furniture. Virtual staging could be used to create an inviting outdoor space.

Even though “it’s just furniture”, I feel that “virtual staging” should be mentioned in the listing to make sure that it’s not interpreted as having been misrepresented.

Virtual staging is a good way to better present the home in an easy way if there are just one or a few areas that really should be addressed and can be a great way to elevate buyer interest.

Before                                                                                     After

 

 

 

Doris Freeman
Zach Taylor Real Estate - Gallatin, TN
Broker/Agent, 615-961-7799

This is a great concept, I probably need to increase my knowledge of this.  Thanks for the great post.

 

May 02, 2023 07:05 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Wonderful points made, thanks for the post.  Have a great taco Tuesday. Bill Salvatore / Arizona Elite Properties

May 02, 2023 07:15 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Susan and great information to share with us here in the Rain.  Make it a great Tuesday!

May 02, 2023 07:31 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Hello Susan, thank you for sharing this. Virtual staging can save us so much time and money! 

May 02, 2023 07:32 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Susan, we are seeing more and more virtual staging in our vacant listings.

May 02, 2023 01:09 PM