YouTube Video Shorts, Bite Size Marketing Messages

Like a 10, 30 or 60 second commercial, the presentation is quick and easy to digest like a donut hole. Smaller compartment of "goodness". Fresh local content never goes out of style Kathy Streib . Boiling down and distilling a 2 hour local community event into 58 seconds means a lot of edited film snippets left on the production studio floor.

Thank you Joe Jackson . The YouTube video shorts can be uploaded into your Instagram, other social media platform streams too. Video reels should be uploaded to re-purpose whatever you already made left hidden in your hard drive. Put the videos to work!

Videos provide right now transfer of information, the you are there. No agent to wait for a call back when convenient. Videos are served up on the buyer, seller, new visitor to your area, the person wanting to know the how to in the list and sell process Dorie Dillard Austin TX . Drone videos help show the terrain, where the property is on earth and in the neighborhood.  Broadcast it all 365-24-7 using your video channel.

They are a different animal Jeff Dowler, CRS and don't produce them with the same approach you use on long form videos. They both make your online audience feel "you are there" at the local location.

Shorts are the individual ornaments on the Christmas tree teasers. Long form videos work better to drill down into the new farm property, Victorian castle or lakefront vacation home listing. The how to, top ten, DIY approach videos.

"Where's the beef" still gets asked. Something worthwhile for information, a laugh, wisdom, something fresh and worthwhile long or short or inbetween has to happen to keep them coming back for more Bob "RealMan" Timm. Like your how to say "Minot" video.

The sights, sounds, how people interact at a farmers market... video is the vehicle. Your local portal to tap from around the World.

You can upload and use same vertical video Carla Freund.

Good thinking. Great job with your videos!

Exactly, like a trailer for a movie. Hit the highlights and convert that short video new audience member into your long form video channel @edsilva

Find just the opposite with shorts but they all are cumulative to increase your reach, frequency, your audience base Toby Barnett. Every market, the approach to it differs greatly too!

That is very true. A few people in my office are marking shorts with some having success and others not. I'm sorta of in the middle.

Thank you Jan Green - Scottsdale, AZ !

Welcome!

     Here to help your friend Diana Dahlberg . Tell her, him to start with simple community event... shoot video snippets of wherever you are capturing the "meat" of your mini production.

     #Shorts are like bite size morsels, the tidbits of the bigger event. You can do more than one installment like this extra Houlton School of Dance short video.

     You can and should link to the long form video of the current or past productions of the same local community event in the description.

     So you have your raw video file to slice and dice which means learning how to edit. So far, the short YouTube video format does not have the option of slapping on a thumbnail static image to entice your channel visitor like long form ones do.

     You could shoot one long video sound bite for your short, under 60 sec production and trim the ends. Just add intro and extro. But 2 and 3 second snippets help engagement and to go on to other short or long form channel videos.

     Make sure to put the short and long form videos in channel playlists. You are building a library of local community and property listing videos easy to find and without making your channel visitor confused.       

     Hope this helps and reach out directly with a call or PM me with questions. I will do my best to share what I have learned to get you on the right path.

     Join "YouTube Thursdays" real estate video group for lots more tutorial advice blog posts. Don't neglect the audio that is 40% of the real estate or community video.

Simple helpful information about your local area is what online viewers want to see. Say you love to fish, want to take the kids water skiing.. are looking for a big lake boat launch ... Anything, anything local is what brand new to your area and locals alike want, seek, enjoy and come back for more Diana Dahlberg !

As long as in front of the camera is not your only kind of video. Video done right means variety and more properties, more community what's it live where you live... not just one after another talking head Sheri Sperry - MCNE® !