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YouTube Video Shorts, Bite Size Marketing Messages

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

YouTube video shorts, bite size marketing messages.

Small, easy to digest quickly, YouTube video shorts are different than long form channel videos. And unlike text, videos breathe with full motion and sound that delivers emotion.  youtube video shorts

YouTube video shorts let your viewers, listeners sample the local community flavor

Your audience can grow using YouTube video shorts. The small town community flavor of wherever you list and market property. 

dunkin munchin donut holes

 What is it like where you live? What is there to do for fun? What happens around you day to day?

YouTube video share your community events!

Video sharing transports your out of town buyers and locals too to everything local.

Revisits for each of the four seasons can serve up something unique and special using YouTube video shorts.

Places to eat, things to see. Where to launch your boat? Quick tips, tackle a few FAQ's and follow up with more teasers on properties or the real estate buy and sell process. Everything is fair game.

You are local expert with insider community knowledge.

Are you video sharing it? Roll out the red carpet cyber welcome mat. One after another feed your video channel.

YouTube video shorts fit, display perfectly in the glass screen display of a handheld mobile phone. 

video sharing youtube shortsShowcase a local organic farmer transplanting a seedling crop.

Paddle down a Maine river in a canoe or kayak to celebrate spring.

Take the growing audience to an oyster bar, out to eat. Or maybe they want steamed lobster to go, whatever is sought after where you live.

Your online real estate shopper is kicking tires on local neighborhoods and regions. Looking to pin the tail on a zip code. Your zip code is the one you want to coax them to right? Don't keep what's special in your area a big dark hush hush secret.

YouTube video shorts are like Dunkin' Munchkins donut holes bite size tidbits.

maine canoe race video short

Serve up the local flavor of your unique community flavor using quick and easy YouTube video shorts. Mix it up and provide the variety for everything local.

Make them an experience. Arranged one after another like an online rich expensive variety of chocolates. Open up the lid. Make 'em wonder what's inside each short video capsule of sight and sound to sample.

Are you using YouTube video shorts to expand your reach and frequency in your marketing message?

houlton maine

This weekend, Meg and I attended a local fine arts event, sneak a peek at a shared Houlton School of Dance shorts video.

Share them. YouTube shorts are potent, quick and easy ways to relay your message to local and far away prospects out in the online audience.

I'm Maine REALTOR Andrew Mooers, ME Broker

 

Comments(24)

Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Andrew

Video experts say it's the way to go.

But they also say that You Tube gives better ranking and exposure to those doing longer educational videos.

I'm new to video so I'll test and see what works best.

Thanks for the post.

May 14, 2023 03:48 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

The length of your video and where it drops off or retains your audience.. is all in the analytics study on your YouTube console. Don't listen to "they" and make sure to study their platform to see if it is active and producing. Many experts have some pretty dismal video channels gathering dust and lacking fresh hard working current content Wayne L. Brown

May 14, 2023 05:41 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Andrew- I prefer short videos unless I'm looking for more "how to" information that requires a longer video. 

May 14, 2023 07:13 PM
Andrew Mooers | 207.532.6573

Like a 10, 30 or 60 second commercial, the presentation is quick and easy to digest like a donut hole. Smaller compartment of "goodness". Fresh local content never goes out of style Kathy Streib . Boiling down and distilling a 2 hour local community event into 58 seconds means a lot of edited film snippets left on the production studio floor.

youtube video sharing

May 15, 2023 03:36 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s really funny is it know that YouTube is universally known throughout the world, I’ve had to take it off for granted, I think, sometimes. 

May 14, 2023 08:30 PM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

This is an excellent post with great information. Thanks for sharing it.

Have a super fantastic week!
Joe Jackson, Realtor-KWCP

May 15, 2023 04:50 AM
Andrew Mooers | 207.532.6573

Thank you Joe Jackson . The YouTube video shorts can be uploaded into your Instagram, other social media platform streams too. Video reels should be uploaded to re-purpose whatever you already made left hidden in your hard drive. Put the videos to work!

instagram video reels

May 15, 2023 06:07 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Andrew

Love the YouTube shorts! perfect length! You are right put the videos to work!!! Thank you for your great advice.

May 15, 2023 08:08 AM
Andrew Mooers | 207.532.6573

Videos provide right now transfer of information, the you are there. No agent to wait for a call back when convenient. Videos are served up on the buyer, seller, new visitor to your area, the person wanting to know the how to in the list and sell process Dorie Dillard Austin TX . Drone videos help show the terrain, where the property is on earth and in the neighborhood.  Broadcast it all 365-24-7 using your video channel.

real estate drone video

May 16, 2023 02:31 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for the tutorial and ideas, Andrew. I haven't done any shorts yet but sounds like something important to do in the video arena.

Jeff

May 15, 2023 05:41 PM
Andrew Mooers | 207.532.6573

They are a different animal Jeff Dowler, CRS and don't produce them with the same approach you use on long form videos. They both make your online audience feel "you are there" at the local location.

Shorts are the individual ornaments on the Christmas tree teasers. Long form videos work better to drill down into the new farm property, Victorian castle or lakefront vacation home listing. The how to, top ten, DIY approach videos.

shoreland zoning video

May 16, 2023 02:47 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Good advice Andrew Mooers | 207.532.6573 . I forgot how much fun I had with YouTube videos when I was an active Realtor. The shorter the better.

May 15, 2023 06:24 PM
Andrew Mooers | 207.532.6573

"Where's the beef" still gets asked. Something worthwhile for information, a laugh, wisdom, something fresh and worthwhile long or short or inbetween has to happen to keep them coming back for more Bob "RealMan" Timm. Like your how to say "Minot" video.

May 16, 2023 02:26 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There are a lot of little things you can do that you don’t think can make a difference, but they absolutely do

May 15, 2023 07:08 PM
Andrew Mooers | 207.532.6573

The sights, sounds, how people interact at a farmers market... video is the vehicle. Your local portal to tap from around the World.

May 16, 2023 03:07 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

It's sort of like Instagram Reels. It will work for some content.

May 16, 2023 06:08 AM
Andrew Mooers | 207.532.6573

You can upload and use same vertical video Carla Freund.

May 16, 2023 07:36 AM
Carla Freund

Good thinking. Great job with your videos!

May 17, 2023 07:13 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Informational teasers that get the word out and also keeps your name front an center

May 16, 2023 07:36 AM
Andrew Mooers | 207.532.6573

Exactly, like a trailer for a movie. Hit the highlights and convert that short video new audience member into your long form video channel @edsilva

youtube video shorts maine

May 16, 2023 08:08 AM
Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

I haven't branched out on topics to much with our YT shorts though the content that has been published has increased viewership and subscribers more in the past months than years in long form content. Thanks for sharing some more YT wisdom.

May 16, 2023 12:17 PM
Andrew Mooers | 207.532.6573

Find just the opposite with shorts but they all are cumulative to increase your reach, frequency, your audience base Toby Barnett. Every market, the approach to it differs greatly too!

May 16, 2023 12:54 PM
Toby Barnett

That is very true. A few people in my office are marking shorts with some having success and others not. I'm sorta of in the middle.

May 17, 2023 11:16 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Can't believe I've never heard of these! And there it is on my phone - so easy to do. 

May 16, 2023 12:56 PM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

Everyone is in a hurry today and shorts are perfect to get a point across without losing the viewers’ attention

May 17, 2023 07:07 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Paddy Deighan MBA JD PhD, it's all about customer satisfaction and something delivered that is worthwhile to them... not you. Shorts are designed to quickly catch the attention, designed so your viewer can consume and move on to more like it if you keep creating more worthwhile videos.

     No matter what file size length or platform format. Hash tags, hooks, title, thumbnails, audio, video lighting and edits... it's media with a message and not one size fits all. How you wire up your Instagram or Pinterest or Facebook or YouTube channel is not the same approach.

May 18, 2023 04:06 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

The short clips of the dancees are great.  Excellent, informative post!

May 20, 2023 09:27 AM
Andrew Mooers | 207.532.6573

Thank you Jan Green - Scottsdale, AZ !

May 20, 2023 09:59 AM
Jan Green - Scottsdale, AZ

Welcome!

May 20, 2023 11:41 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Read this post and watched the video -- dance routines -- and was wondering if there is a tutorial on how to do these?  Asking for a friend!

May 22, 2023 04:45 PM
Andrew Mooers | 207.532.6573

     Here to help your friend Diana Dahlberg . Tell her, him to start with simple community event... shoot video snippets of wherever you are capturing the "meat" of your mini production.

     #Shorts are like bite size morsels, the tidbits of the bigger event. You can do more than one installment like this extra Houlton School of Dance short video.

     You can and should link to the long form video of the current or past productions of the same local community event in the description.

     So you have your raw video file to slice and dice which means learning how to edit. So far, the short YouTube video format does not have the option of slapping on a thumbnail static image to entice your channel visitor like long form ones do.

     You could shoot one long video sound bite for your short, under 60 sec production and trim the ends. Just add intro and extro. But 2 and 3 second snippets help engagement and to go on to other short or long form channel videos.

     Make sure to put the short and long form videos in channel playlists. You are building a library of local community and property listing videos easy to find and without making your channel visitor confused.       

     Hope this helps and reach out directly with a call or PM me with questions. I will do my best to share what I have learned to get you on the right path.

     Join "YouTube Thursdays" real estate video group for lots more tutorial advice blog posts. Don't neglect the audio that is 40% of the real estate or community video.

May 23, 2023 02:21 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Andrew Mooers | 207.532.6573 THANK YOU!  I have read and passed on the information!  You are the BEST!

May 23, 2023 10:16 AM
Andrew Mooers | 207.532.6573

Simple helpful information about your local area is what online viewers want to see. Say you love to fish, want to take the kids water skiing.. are looking for a big lake boat launch ... Anything, anything local is what brand new to your area and locals alike want, seek, enjoy and come back for more Diana Dahlberg !

maine lake boat launch landing

May 24, 2023 03:39 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Friday morning, Andrew.

Have a great day and a very special holiday weekend.

May 26, 2023 08:14 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Videos are a great way to stay in front of the client.

Jul 31, 2023 10:04 AM
Andrew Mooers | 207.532.6573

As long as in front of the camera is not your only kind of video. Video done right means variety and more properties, more community what's it live where you live... not just one after another talking head Sheri Sperry - MCNE® !

Aug 01, 2023 02:37 AM