If you get purchase leads chances are you might be able to designate desired location and maybe type (buyer or seller), but chances are most of the leads are going to be of the generic variety.
And the buyer that signs up saying they want to live in Area A may very well switch to Area X a good 30 miles and half the price point away.
So in short, you might gather that I'm not a huge fan of generic leads, especially generic leads you have to open up your wallet to get.
When we worked for a big box brokerage, we got our fair share of generic leads. Some we could convert to clients, some we couldn't. And maybe it's just my personal observation, but it seemed like over time the quality of those leads slipped significantly. More and more fake names, emails and phone numbers and fewer and fewer people that REALLY wanted an agent's help.
Part of what I like about blogging is you determine the type of people that find you. While blogging can amplify your visibility in the general "agent in X location" category and help with "agent near me" responses, there's an opportunity to really refine exactly who is reaching out to you.
You can define your target market and provide content that matches that market segment.
You want first time buyers? Information about grant programs, down payment assistance, what to expect in the home buying process are bread and butter topics.
Want the other end of the buyer spectrum? Low maintenance living community information, 55+ communities, reverse mortgage info, etc. can be a key to attracting last home buyers.
You pick the segment, there's content that can be matched up with that segment IF that's a segment you want to work.
While you might still get some generic leads, chances are the more focused content you provide, the more cherry picking you can do.
The home buyers and sellers that are interested in your information will find you.
And the rest will find an agent that covers the market segments you don't want to work.
It's a win-win.
Blog to the market you want. You just might find you'll require less effort to get results vs. trying to be all things to all people.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
I've never been averse to "pay a chunk at closing" referral companies as a supplement to our main business, but I never want to be dependent on those type leads to keep going. I've actually dropped out of a few companies that I've worked with for that type lead because the quality wasn't there. I can generate my own leads that are at 1-2x median price rather than paid leads at less than 1x of local median price.
Absolutely no doubt that you'd take great care of anyone you represented! We go through spells where agent to agent referrals appear regularly, then they go quiet for a bit. We'd always heard CRS was good for referrals, but it never worked out that way for us.
Liz and Bill Spear - my referrals come from repeat clients and people I know. I don't pay for these type of referrals, just a debt of gratitude. I do accept referrals from CRS Agents who have been more fair to me than relocation companies. I serve to the best of my abilities to my clients whom I have served and who trust me enough to refer me to their friends and families.