Recently Google did an update to their ads. This has caused two primary things in searches in our market.
First, the number of ads that are showing up for any given search term has increased drastically causing the organic searches to drop almost halfway down the first page.
Second, while the number of ads have increased there are also several that are irrelevant to the search term. The method of placement seems to do more so on budget than relevance.
Has anyone else seen something similar in their market area?
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