The best converting real estate email subject line is...

Services for Real Estate Pros with RealBird Inc.

The best converting real estate email subject line we've seen recently is...

"Price drops near you"

This works for both sellers and buyers because both of these prospective client types have vested interest to investigate further (gain for buyers, urgency for sellers, both powerful motivators).

Redfin uses this effectively, promoting their search feature that lists properties with recent price drops. It's always a good practice to learn from the industry leaders, and borrow marketing and growth hacking techniques from the well funded marketing teams of large brokerages. 

The cheapest and easiest way to be in the loop is to sign up to major portals and brokerages like Redfin and Zillow as a consumer, as a prospective home buyer or seller, - using some personal email and account - and see how they go about marketing to you. They spend a fortune on data analytics for their marketing, why not borrow some of their ideas. Look out for copyright issues, but other then that, it's free education on best practices.


Comments (4)

Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

Hello RealBird Real Estate Marketing 

That IS a great headline that would catch the eye of interested people. Thank you for sharing

May 18, 2023 08:20 PM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Excellent information.Thank you for sharing. Have a wonderful day and a blessed weekend.

May 19, 2023 01:39 AM
June Piper-Brandon
Coldwell Banker Realty - Columbia, MD
Creating Generational Wealth Through Homeownership

Hmm, what a great grab.  I might just try that out and see how that works, maybe in a blog!

May 19, 2023 12:48 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Hey I like this . Sellers in our upper Price Points are starting to see that over pricing creates longer DOM 

Jun 27, 2023 06:53 AM