In every vocation, we are confronted with misinformation. Frequently it comes from people...maybe our competition. It also may now come from Artificial Intelligence (AI). This will be harder to confront/refute.
I read an article in the Journal of of the American Academy for the Advancement of Science (AAAS). I frequently disagree with them because like so much of society, they have become politicized. However, this article caught my attention because the author opined that the way to combat misinformation is to gain trust from your constituents. With trust they will listen to you, believe you and this not fall prey to the misinformation.
An example of this was an opinion of a particular building in Chicago. My colleague is a neurosurgeon that lives there. He enthusiastically mentioned that you do not want to leave the building because of rampant crime. The building is near the Miracle Mile in Chicago and I have visited there twice in the past year. I did not notice any criminal behavior.
Accordingly, had this statement been stated by anyone without my trust, I would have dismissed it. However, because this person is a neurosurgeon and a colleague, I believed him.
The moral of the story....gain trust and people will believe you....today, in the absence of trust, people may not believe you.
Happy Memorial Day