I just read a post that had complimentary consultation as a don't.
Has anyone offered an incentive to realtors/homeowners?
I have an appointment with a representative from Valpak ( the coupons that come in the mail) next week and wondering what a good approach would be if I chose to go forward.
Thank you for your ideas.
Joyce
We tried it in our market. It was great exposure and we tracked 2 home sales from it over 4 months. The cost ate up one sale. It will get you exposure!
Realtors have used val-pak here for years. They try it for a while and then leave the business. I think it is expensive. It usually only works if you give something away of value, as cut commission or free upgrades. The discounters use it, but I think to offer a "free consultation" is bogus, as most people already know they can get a free consultation just by calling anyone. Offer a free home inspection, or a free furnace, or something-maybe a military discount?
I think for the money there are better ways to advertise.
I think that the valpak advertising will get your company exposure -- it is great to get your name out an what you do in front of people as much as possible. I agree that it may not be the most effective use of your marketing $$. Do you really want to spend your time driving around, giving advice for free. I've never given away a consultation except to a realtor, where is has benefited me over and over again as she now stages all her listings.
Margaret, Dennis and Laura;
Thank you for your comments. I have decided not to offer a complimentary consultation after reading your thoughts. I'm thinking of offering $50.00 towards an initial consultation. I'm meeting with the rep. from ValPak tomorrow and will discuss the options with her.
I have used it in the past for my real estate business and did fairly well, it's exposure, but I will evalutate the cost etc. for home staging.
Thanks again, you were very helpful.
Joyce
I still think if you give something away, marketing will teach you that it has to have a value to the reciever, not to the giver. I can't imagine someone calling you and signing up for your discount. There was another blog I read where the agent gives a free home inspection with an inspector he has worked out a price with. How about a gift certficate at a local boutique that you have worked out a partnership with? They benefit from customers, you get leads.
Be careful waht val-pak says to do, they want to sell coupons.
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