Real Estate Business Success Tips 6/21/23

Managing Real Estate Broker



“Get rid of anything that isn’t useful, beautiful, or joyful”




- People buy benefits, they want to know what and or how a purchase will improve or benefit their lives and a good salesperson never forgets that. It is called, “Selling the Sizzle, not the Steak”. Imagine trying to get someone excited about a raw slice of steak. Can you do that? Now imagine trying to get someone excited talking about the aroma that steak will give off on the grill in their beautiful backyard, and how tender it will taste.  See the difference? Don’t sell the house, sell the tax benefits, and all the extra money they will have to spend on themselves instead of giving it to Uncle Sam. Sell the family gatherings and barbecues, sell the Holiday parties. Sell never having to go to the Laundromat. Sell washing their car in their own driveway.  Sell how much homes have appreciated since their parents bought their homes. Real estate is still the American dream and still the best financial investment an individual can make.

My greatest joy from owning my first house came from the discovery that I no longer had to lug all my packages from the car to an elevator and then to my apartment. I mean I could pull into the garage and take out my stuff and it was wonderful. What about never hearing the neighbors flush their toilets? You can go on and on, those are benefits that get people excited, brick, stone, wood, and space don’t do it. A house is nothing until it becomes a home. Sell the benefits of the home, get them genuinely excited and you will sell a lot more houses. Share with them what you love about owning your home.



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Comments (3)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved this post and indeed I always try to learn from other people's mistakes, but then again I always fall back on my own mistakes:)Endre

Jun 21, 2023 09:01 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Beth and Richard. While I still contribute to the mistake world I learned a long time ago to learn from the mistakes of others because of time limitations. Enjoy your day.

Jun 22, 2023 02:57 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes, people get excited about how their life will be in the new home. Snuggling up on the couch in front of the fire in the fireplace on a cool night with a glass of something yummy to drink? That sounds a lot better than "stone fireplace in living room"

Jun 22, 2023 05:35 AM