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Zoom Call 6.22.23 Katerina Gasset AI Marketing for Real Estate

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Katerina Gasset AI Marketing for Real Estate

Katerina Gasset AI Marketing for Real Estate

This week's Zoom call was presented by Katerina Gasset and was timely as it was on AI and marketing for Real Estate.

With the rapid evolution of AI, it was timely as she offered so much information in such a quick span of time and the attentiveness of the listeners was obvious.

She opened her presentation by talking about here recent completion of an AI course offered by Digital Marketer.   She has been connected to the founder of this platform since early in 2007 as she learned about SEO under his tutelage.  This company offers courses and certificates in all manner of internet marketing to help people with their businesses.

Katerina is so committed to her learning and making her teams the strongest that they can be that they must all take the same marketing class to better serve the team and their clients.

She talked about the various Apps that have been launched to enable use of Artificial Intelligence. Jasper and ChatGPT being the first.

She started her AI with Jasper and subsequently went over to ChatGPT.

AI Marketing for Real Estate


She discussed the use of these platforms as a way of getting help with marketing, and specifically for emails to have them be more personal and not look structured. 




As Google holds dominance on the Internet, even though they get some small level of competition from others.

Google Chrome is the browser that one needs to use in order to get to use ChatGPT.

Google's dominance is so strong that already over 2/3's of Americans use their browser and within 3 years it will be almost exclusive within our country. 

This is a phenomenal platform with its dominance being seen in such a short period of time and it will grow further with advances and growth of AI.

This is seen when one considers the initial slow growth of the Internet and now it is so involved in lives worldwide.

She discussed the manner of its operation being with tokens and how they relate to characters, which is what we find more for familiarity.

Katerina spent some quick snippets of time to discuss the different extensions available that can add to the use of ChatGPT.

Many on the list are currently free or have extensions that are quicker but involve a monthly fee.


The list at the right are extensions that she has viewed and tried and find to be of interest.

All require time to get familiar with as well as deciding which may help when creating posts to do marketing.

She did acknowledge that she only recently became familiar with them but has seen people using them so will get more familiar to have them available to her.

She reiterated that many of them are currently free so getting familiar with them while they are free is advisable.

Prompt Storm is one that she found interesting especially as she can use it to write listing descriptions. She cautioned that by offering as much information on a listing upfront as possible will allow the app to write a quality description. She talked about a client that called so excited for the way her house was going to be shown with the detail in the description.

She discussed the concern people associated with real estate have with the evolution of AI and the fear that consumers won't need to talk to agents or loan officers in the future. 

This was because of the launch of new apps by Google intended to get straight to consumers. These apps currently have no desire to get into that and Google has launched a presentation on Google Keynote, that describes their intents. As the owners of Google, Alphabet appreciate the revenue stream they enjoy with users, they have no intention of losing that source of revenue.







Katerina then went into discussions on some of the experiences have had with some of the ways the apps are using content designed and developed by specific users and offering it to others.

She discussed a writer of children's books that requested specific artwork for her books on Midjourney, and then was told she could not copyright them. 'That was ultimately reversed as her content was specific to her book.

She spent time discussing the manner of information that could be generated with some of the AI apps.

With practice, the quality of information and detailed can be improved to make ones work much more professional and can be more professional looking.


She then pulled up one of here search engines on Google to discuss and demonstrate how it would look.

The topic was: Why dogs love to play with tennis balls. AI then searched for the answer. The 3 photos on the right were 3 websites that AI used for the answer. These are the areas where bloggers need to appear so that Google will gather it. This is a matter of using long tail searches, so that it will get prime position.

This is the way it is presented on a computer screen. On a phone, just the dialogue on the left is visible.

The screen at left is how the answer would be presented in ChatGPT






It was a fast paced, presentation and she kept the audience's attention so well that few questions were even raised during the call.

Katerina strongly suggested that we get started on ChatGPT so as to understand how it works and how we can use it to generate content for our blogs.

There is so much to what can and will be done with AI's future calls either with Katerina or someone else equally as qualified will be surely appreciated.

Katerina Gasset AI Marketing for Real Estate


Posted by


Edward (Ed) Silva
Broker Associate

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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed she shared a lot of information, and could have probably gone on for another hour is we had the time.

Jun 22, 2023 03:11 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Ed:

It was a fast-paced and very informative session and you did a great job of capturing the key points and information that Katerina shared with us. Hopefully there will be additional meetings on AI - there is a lot to learn.


Jun 22, 2023 03:40 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Sheri Sperry - MCNE®  There was a lot on this call and it was fast paced. And thank you

Mark Don McInnes, Sandpoint-Idaho   She was very well informed on how to make AI work for her business, and she threw out all many of tidbits.

Jun 22, 2023 04:10 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Nina Hollander, Broker   As she was making her presentation I recognized that I am closer to retirement than I had envisioned.

Joan Cox   This AI wave is going to hit us like a tsunami.

Jun 22, 2023 04:11 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Hannah Williams  Good for you as she spoke that it could take a while to get accepted.

Kat Palmiotti   I can't write that fast, so I take a recording to play back later.

Jun 22, 2023 04:15 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Dorie Dillard Austin TX    This was a full hour plus and she could have gone a couple more hours.

Jan Green - Scottsdale, AZ   This was a full-on information buffet

Jun 22, 2023 04:17 PM
Jan Green - Scottsdale, AZ

I BET Ed!  Have been to a few of these, but wish I had been available.  GREAT session from what you write.  It takes a lot of effort to copy all of this data like you did.  Thank you

Jun 22, 2023 04:34 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

George Souto   I would imagine she could be convinced to come back again and fill out another full hour.

Jeff Dowler, CRS  There should be a lot more calls with AI as there is a lot there.

Jun 22, 2023 04:19 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

AI as discussed in a zoom meeting is going to be trippy as can be and I bet it will be interesting if nothing else.

Jun 22, 2023 08:10 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Ed,
Thanks for the recap. I was glad to have attended the meeting. I've done a little experimenting with ChapGPT and some of the other AI programs. Quite fascinating. 

Jun 23, 2023 01:55 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Thank you @edsilva for week after week recaps that are not easy and take lots of your time. Everyone appreciates your dedication! 

Jun 23, 2023 03:17 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally


Laura Cerrano   It was an effort to try and comprehend all that was given on the call.

Carol Williams   I haven't done anything with it as yet and need to get familiar at the very least.

Andrew Mooers | 207.532.6573   Time it does take to get it put together for the recap.

Jun 23, 2023 05:46 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It sounds like I missed another great zoom meeting, Katerina Gasset is a wealth of knowledge!

Jun 23, 2023 05:58 AM
Katerina Gasset

Thank you for your kind comment! 


Jun 23, 2023 08:57 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Brian England   It was a good session and one I hope she returns again to present.

Jun 23, 2023 08:05 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Ed Silva Thank you so much for this amazing write up of the zoom call! I think you hit all the important points. It was fun to share all this new up and coming technology! 

Jun 23, 2023 08:58 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Thanks for a great recap Ed Silva .  I'm so sorry to have missed this meeting, but it was a crazy week.   I've tried out Chatgpt and Google Bard.  Lots to learn!

Jun 23, 2023 05:05 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Katerina Gasset   Thank you, you were like a pressure hose spurting out all that knowledge.

Elyse Berman, PA   It was a good call and hopefully she will make another presentation in the not to distant future.

Jun 24, 2023 04:59 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Ed, for sharing your report on this Zoom session. 

Jun 24, 2023 09:47 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- My head was all abuzz after Katerina Gasset's excellent presentation on Tuesday. there was a lot of information to sort and absorb!!! I hope we can get her back!!!

Jun 24, 2023 04:49 PM
Katerina Gasset

Thank you so much Kathy Streib 

Jun 24, 2023 10:46 PM
Eileen Burns 954.483.3912
Trans State Commercial Realty Inc. - Fort Lauderdale, FL
FLorida Real Estate Connector

I am with you Ed Silva on thoughts of retiring and when.  My head was spinning with all the TOOLS available to navigate ChatGPT.  Katerina Gasset is an early adapter to technology even if Tristan may not agree..lol😎  When you have a done for you product for AI you can sign me up Katerina!  

Jun 25, 2023 06:06 AM
Katerina Gasset

Thank you Eileen Burns! I was just reading in my news flashes on my iPhone: companies are now requiring job applicants to be proficient in ChatGPT! And they are paying up to $800,000 annual salary for those who can create coding and apps in the AI playground! Amazing opportunities to make some real money for the new adapters! 

Jun 25, 2023 11:22 AM
Chuck Willman
Chuck Willman - Alpine, UT

It's probably about time I start attending these. 

Jun 28, 2023 06:31 PM