QR codes have become increasingly prevalent since the pandemic, appearing on everything from restaurant menus to subway ads and art installations. However, we've observed that many real estate professionals are not yet utilizing them in print marketing. This is surprising, considering the majority of modern smartphones support QR code scanning, and most home buyers and sellers are comfortable with their use. At this stage, QR codes should be seen as an essential tool in the real estate sector.
RealBird has been providing QR codes for members since 2012 !!!, providing them for listing sites, print flyers, flyer boxes, and open house sign-ins. The main resistance to wider adoption has been the perceived difficulty in creating visually appealing QR codes for property listings and other real estate marketing materials.
But QR codes don't need to be boring!
The QR code shown in this post is a live, custom RealBird QR code generated automatically for a specific listing on RealBird. Feel free to scan it, but interact with it accordingly. It links to a real listing by Juliana Lee, currently for sale at 3403 Cherry Ave. San Jose, CA 95118
Each listing published on the RealBird platform now comes with a free, large, and colorful custom QR code that includes an automatic overlay of the property photo as well. It can be easily downloaded, printed, or transformed into QR code stickers to enhance any marketing material.
You can now also easily get stickers with these QR codes through the RealBird member area.
We are also excited to announce that full customization options will be made available very soon. This will include color choices, reusable codes, style selection, and overlays, but, RealBird PRO members can already benefit from our new colorful QR codes for their listings, at no additional cost or complexity.
Get yours at RealBird.com
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