My neighbor's house is for sale and so is mine. Recently an out-of-town realtor contacted me to schedule a preview of my home prior to bringing an out-of-state client. During the realtor's visit, I asked her if she was also previewing my neighbor's home down the street. It is a nice property and priced to sell. The realtor did not have plans to view the other property, in part because the photos on the MLS did not attract the buyer.
This is the exterior of the home as shown on the MLS:
Here is a picture I took of the home:
A dramatic difference simply by moving 20' and capturing a different angle.
Statistics indicate that 84% of buyers shop the internet before viewing homes in person. It is reasonable to assume that many homes are missing out on potential buyers simply because the photos (if any!) do not lure the buyers into looking any further.
Home stagers know the importance of good photos for marketing. As a home stager, I take several photos from several angles of every room I have staged. I provide these photos to the listing agent for their use in marketing materials. Home staging isn't just indoors. I also take many pictures of the exterior of the home, working to show the curb appeal and not just the curb.
Yes, it takes time to not only take all these pictures, but to review them as well, but in today's market and the internet age it is imperative that listings have "web appeal" - sensational photos and a lot of them.