Are Business Cards Dead?

By
Real Estate Broker/Owner with Criado Realty 0548772

I rarely carry cards anymore as they seem to just end up in the trash.  At a recent open house I handed out a few just to have them handed back to me. I had put all the OH documents into a DropBox folder and made a QR Code for it, which was very well received. I had 10 beautifully printed packets in clear binders to pass out, and went home with all ten. 

I decided I am done with business cards. While they can be beautiful, it's a pita to type the info into your phone. Half the time we type it wrong, the other half of the time we can't even read the pertinent info because people make their logos or pictures take up the majority of the card, resulting in 8pt or 6pt font for phone numbers and emails.  Oh then of course there's the white on black making it even harder! Even when I was 25 I had a hard time reading them. 

I have 2 businesses so my cards are two sided; so I needed 2 QR codes. Today I decided to make QR codes for me, my partner, and my construction director (I am also a builder).  I love them!

 

 

Things that I love about them!

1. Just scan to save to contact!

2. They are shareable!

3. More details about your business can be added.

4. Save trees!

5. Update as needed so no more obsolete contact info.

6. Make business cards if you like, still.

 

Everytime I see the ads for those expensive new fandangled business cards I cringe, because making QR codes is free! But if you want to keep them live, at least with the company I am using, its $10/mo. Not bad given their usefulness! Why bother to have a business card if it is obsolete or gets lost? 

I hope this information helps you in some way and if you know of anyone looking to buy or sell in San Antonio, TX then click here to contact Cathy Criado with Criado Realty or to do a container home development anywhere in the US or territories, click here to learn more about Metcon Spaces! Please hit the share feature on my bitly links!

Posted by
Cathy Criado President & Founder
MBA, REALTOR, BROKER, NAR GREEN, EcoBroker
Published Author
Your Real Estate Consultant!
 
999 E Basse Rd. #180-425, ​San Antonio, TX  78209​
​Direct:  (210) 560-1891
 
Criado Realty Logo
 

Comments (20)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Cathy, I am just about out too, and rarely hand them out anymore.   

Jul 18, 2023 08:58 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

I handed out attractive bookmark-sized business cards. They NEVER got thrown out.

Of course, I've been retired for 12 years so I am totally clueless on what is done now.

Jul 18, 2023 09:34 AM
Cathy Criado

Haha true Carol. I also depends on the age of your client. People under 40 are totally fine with a, here, scan this! They really seem to like it better. 

Jul 18, 2023 04:57 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Cathy... I have an electronic card, but am not giving up paper cards as yet. I use them all the time in different ways.

Jul 18, 2023 10:15 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

It is inconvenient in a quick meeting to scan a new acquaintance info into a smart phone. Leaving the card may or may not work, but it is something for someone that you may never meet again unless they or someone they know needs to buy or sell a home. Jeff

Jul 18, 2023 10:58 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Cathy - your post makes me think of the quote attributed to Mark Twain (and likely a few others too):  News of my death have been greatly exaggerated.   

It seems there are/have been many things that have been predicted to disappear over the years.  Business cards are one.  Formal dining rooms are another.  Common sense - well, that's a sure one, right?  

Jul 18, 2023 11:26 AM
Cathy Criado

haha! some things have died that i miss, ie live people on a customer service line!

Jul 18, 2023 04:56 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Cathy Criado they are not dead for me.  The information on my cards has not changed in 20+ years. 

Indeed there are alternative ways to provide contract information which can be used in conjunction with a business card. 

 

Jul 18, 2023 11:26 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Cathy- I try to eliminate as much paper as I can and love being able to AirDrop or "beam" information to someone. That said, I still like the idea of them and if I were at that stage in my life, I would have some around. 

Jul 18, 2023 07:58 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Cathy as far as I am concerned depending on who your target market is now with that said may I say 40 % of buyers and seller are Baby Boomers may I say Gen Z 4% so my target market is the real buyers and they like business card:)Endre

Jul 18, 2023 10:28 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Cathy. Been retired of a time now and used business cards in my day. Might use an electronic card as an alternative if I were still active.

Jul 19, 2023 04:48 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have never been one to hand out a bunch of my cards, I mainly use them each year for the annual calendars that I send out, haha.  I still carry a few with me, but when I hand them out I see they have faded a bit from being in my pocket all of the time, haha.  Happy Birthday, btw!

Jul 19, 2023 04:50 AM
Cathy Criado

Thanks Brian!

 

Jul 19, 2023 12:31 PM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

My whole firm switched over to digital business cards last year which works with either a tap to both phones or QR Code. I still have paper cards which I keep on me just in case, but I would say most prefer the digital cards. I upgraded my phone a few years ago specifically because tap to pay was coming to the subway- and it's way better than swiping a metrocard which wasn't as reliable. Now I use the same technology for my business cards. 

Jul 20, 2023 06:26 PM
Robert Rauf
CMG Home Loans - Toms River, NJ

I now use a Popl card.  I can just hold it next to someone's phone and it pops up on their screen, for some phones I dont even need to take it out of my wallet, and for ones with crazy cases there is a QR code to scan.  But I still like the old fashioned ones to use in the mail, and for people to share.. I think both have their place

Jul 21, 2023 08:26 AM
Cathy Criado

I agree they are good to mail. But do people really ever share them? I in my entire life have never had anyone pass me someone's card. They just text me the info!  

Jul 25, 2023 09:21 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I do believe they are becoming a thing of the past. That is until technology fails.

Jul 22, 2023 07:53 AM
Cathy Criado

I still don't like business cards; typically they get lost or washed. I prefer to tell people to just let me text them my info. I typically deal with investors and business people so its usually not an issue.  Have a good one!

 

Jul 25, 2023 09:20 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Cathy Criado -

This is the future and everyone should consider it, for their particular needs. 

My husband does all the tech in my business.  We went to Taptok about three years ago.  My husband assigned slsperry.com to it, which can be added to any smart phonebook. It links all my social media, email, phone, and website.

I also have regular business cards if I need them. 

Jul 22, 2023 10:51 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jul 22, 2023 07:20 PM
Cathy Criado

Thanks Kathy!! 

Jul 25, 2023 09:19 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

I remember about 10 years ago trying to use QR codes but the person had to have installed a QR code reader. 

NOW the phone camera picks it up and brings it to a link. Progress is wonderful!

 

 

Jul 23, 2023 05:43 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I hear you, Cathy! Many of my baby boomers love the cards but, every other generation, by far, prefers the digital card. You've spawned a post here - I'll tag you when I finally write it!

Jul 24, 2023 10:28 PM
Cathy Criado

I'm glad I could help you write a new blog!

Jul 25, 2023 09:19 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

     In farming for listings, that little business card gets responded to immediately or two, ten years down the road. When the kids are settling the estate and spy them in the kept important papers.

     Hear over and over "Mom, Dad, my brother or sister kept your card". If less and less people use them, your card because you do stands out even more if designed professionally. They work better circulated, set free instead of 498 sitting on a shelf in a long dark rectangular box.

     The same cards kept in the top drawer of a town office, chamber of commerce, motel get handed out and responded to all the time. Pin three or four to a local diner or community bulletin board. Tourists take one, put in their wallet or purse. I see them in houses under refrigerator magnets and they get exposed, used.

     Ask your customers why they called, stopped in, how you found us. Do what works for them in your local marketing. In mine, business cards are not dead. Worried about losing them in the wash Cathy Criado? Upgrade. Thickness, rounded corners and waterproof, tear-resistant material make them stand out from traditional paper cards.

Your older marketing segment is not going to scan a QR code or go to one of your 83 online digital marketing channels. Smart phone? The harvest gold rotary dial kitchen phone tethered by the long cord still works fine Chummy. It's user owns 4 properties, free and clear and wonders who am I gonna call when I list them? Hope you, someone  gave them a business card.

 

Jul 26, 2023 04:42 AM
Cathy Criado
Criado Realty - San Antonio, TX
Making Real Estate Profitable

How awesome for you! Not quite as long but I had one come back 6 months later. That was a decade ago. I guess it depends on how we do business and with whom. Have a super day and thanks for the follow and comments!!

Jul 26, 2023 08:49 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I still like business cards, but find it very useful to quickly add a new contact to my contacts on the phone. 

Nov 08, 2023 06:56 AM