Should We Go Back to Old School Marketing in 2023?

Real Estate Broker/Owner with Orson Hill Realty

The Revival of Old School Marketing Techniques in Real Estate: A Necessity for Today's Agents


A lot of agents in 2023 have never worked a market where listings sit on the market longer than a month. It is a new concept and many seem to be scrambling to adjust to a changing market. Maybe do some old school real estate marketing? 

The Market is Different in 2023

In the digital age, it's easy to become enamored with the latest marketing trends. Social media, virtual tours, and algorithm-driven platforms have revolutionized the way real estate agents market properties. However, amidst the buzz of these new-age strategies, the value of traditional, old-school marketing techniques should not be underestimated. In fact, for real estate agents looking to make a lasting impression and effectively sell homes, a return to these tried-and-true methods could be the key to success.

The Power of Personal Touch

One of the most effective old-school marketing techniques is the personal touch. In an era where automation and digital communication are the norms, a personalized approach can set an agent apart. This could mean handwritten notes, personalized emails, or even face-to-face meetings. The goal is to make clients feel valued and appreciated, which can build trust and foster long-term relationships.

The Magic of Open Houses

In the age of virtual tours and online listings, the humble open house might seem outdated. However, nothing can replace the experience of physically being in a space. Open houses allow potential buyers to envision themselves living in the property, creating an emotional connection that can't be replicated online. Plus, they provide an opportunity for real estate agents to interact directly with prospective buyers, answering questions and highlighting the property's best features.

The Art of Networking

Networking has always been a cornerstone of real estate marketing. Building relationships with other professionals can lead to referrals and partnerships that benefit all parties involved. This could mean attending industry events, joining local business groups, or simply reaching out to past clients for referrals. In a world where online reviews and ratings are increasingly important, word-of-mouth recommendations remain a powerful tool.

The Impact of Print Advertising

While digital advertising has its place, print advertising still holds a unique appeal. Whether it's a flyer, postcard, or newspaper ad, print materials offer a tangible way for potential buyers to engage with a property. Plus, print ads can reach demographics that might not be as active online, broadening the pool of potential buyers.

Marketing is the Most Important Part of Your Business

While digital marketing techniques have their advantages, they should not completely replace traditional methods. The personal touch, open houses, networking, and print advertising are all old-school marketing techniques that have stood the test of time. By incorporating these strategies into their marketing plans, real estate agents can differentiate themselves from the competition, build stronger relationships with clients, and ultimately, sell more homes. In the ever-evolving world of real estate, sometimes the best way forward is to take a step back and embrace the tried-and-true methods of the past.

Best combination is old school mixed with new marketing for the best results.

Comments (11)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:


Welcome to the Rain. Enjoyed your blog page, and I added you as a follower. I would love the follow back. Bill

Salvatore Arizona Elite Properties.

Jul 20, 2023 10:05 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

The personal touch will never go out of style!

Jul 20, 2023 10:11 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and thank you for sharing this great information with us here in the Rain.  Make it a great day!

Jul 20, 2023 10:17 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Danny Skelly some marketing strategies never go out of style, and still work best.

Jul 20, 2023 04:02 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Danny- it's always helpful to go back to the basics. For agents who are used to our recent crazy seller's market, these are helpful tips. It also won't hurt those who need a refresher. 

Jul 20, 2023 05:10 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

There are many successful agents that have enjoyed a healthy business by mailings, door knocking and Open Houses. 

Jul 20, 2023 06:15 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

The personal touch is still a must!

Jul 21, 2023 04:46 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jul 22, 2023 07:23 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Danny Skelly ,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week. I missed your post and I so agree with all your points, especially the personal touch which really affects all your points. Now more than ever, sellers and buyers need the personal touch to let them know we care and will help them every step of the way!

Jul 23, 2023 06:48 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Yes, yes, & yes! We cannot ever lose touch with the people we were working for. Being available to them personally is a plus.

Jul 23, 2023 07:53 AM
Danny Skelly
Orson Hill Realty - Evergreen, CO
Luxury Real Estate Agent Colorado and Florida

Thank you everyone for commenting on my post and featuring it too! I just wrote a new post you can check out here...

Aug 05, 2023 03:07 PM