Do you prepare a pre-listing packet for your clients? I found years ago that providing my clients with a pre-listing packet is a wonderful tool. This packet provides my clients with thought-provoking information that truly does help me guide them through the listing process.
Here are some of the items I include in my pre-listing packet:
✅ I ask my clients how they would like to receive the packet. Email or delivered in person.
✅ Information about staging.
✅ Checklists regarding things that will be needed such as inspections, warranties, appraisals, surveys, and any other informative documents.
✅ Tips for preparing the home for showing.
✅ What to expect during the listing process.
✅ Checklists for preparing for a move.
✅ Information about photography, showing service, lockboxes, expectations, and more.
✅ Forms to gather information from the clients.
When my clients take the time to look through the Pre-listing packet, I find my listing appointments go much more smoothly. I have also found that my clients like receiving this prior to me showing up.
Pre-listing information is a wonderful tool to communicate what clients can expect when they list their home on the market.