Ask An Ambassador: Just A Cherry Picking Blog!!

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

As an Ohio licensed real estate agent I can technically work with any home buyer or seller within Ohio's borders.

Since I'd down in the Cincinnati/Dayton corner of the state and not the Cleveland corner 3+ hours away, it wouldn't be sensible for me to blog about Cleveland communities unless I was willing to join some other MLSs, hire local team members, learn Cleveland particulars, etc.  And guess what?  That's NOT something I want to do.

Our blogging gives us an opportunity to broadcast to EVERY potential home buyer and seller with access to the Internet, but again, is it sensible to try and reach EVERY one of them?

Not even a little bit.  Unless someone out of state is moving to my local service area, there's not much for me to gain by targeting them with general blogging.  However, there IS something to be gained with niche blogging because enough of of those out of staters are moving to Cincinnati and they want low maintenance housing.  The same information that fuels local consumers to contact us dual purposes to attract out of staters.

On the other hand, there are segments of the consumer market that I strongly prefer not to target with our blogging.  I may have posted to their interests years ago, but learned my expertise and personality aren't a good match for their needs.

You want to run investment properties?  Not really my thing.

Rentals take up just as much of my time as purchases, and the paychecks are MUCH smaller.

You want to buy a sheriff's sale at auction?  The county offers NO commission, and since you're looking for a bargain, paying me out of pocket is probably the last thing you want to do.

Short sales?  I've done the last one I'll ever do.  I'm more than happy to point you to another agent that can help you better than me when it comes to dealing with the bank.

Instead of pursuing people I don't want to work with, I can use my blog to provide the information to my ideal client base.

I can cherry pick via blogging to find people that value my expertise, aren't financially crunched, know what they want in a home, etc.

Sometimes it's as much as what you DO NOT blog about as to what you DO blog about. 

Choose your topics to bring you your ideal clients and enjoy your bowl of cherries :)

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (17)

Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Cherries are in season here and I have a nice big bag of them on my counter. Yum. So I'm all about cherry picking!

Aug 15, 2023 03:45 PM
Liz and Bill Spear

Have definitely been considering planting a cherry tree or two at our next place.  Throw in an apple tree or two and a pear and I think we'll be set :)

Aug 15, 2023 04:52 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Bill you are spot on with blogging cherry picking!


Sometimes it's as much as what you DO NOT blog about as to what you DO blog about.

Aug 15, 2023 06:18 PM
Liz and Bill Spear

Over the years I've abandoned certain topics because they didn't generate the desired type of calls.

Aug 15, 2023 06:56 PM
Anna "Banana" Kruchten

Same here Bill.  Took awhile to figure out what worked best but once I got that it was so much smoother.

Aug 15, 2023 08:46 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I try to tell new agents to choose a niche and pursue it, because they can't learn "everything about everything." They seldom listen.

Aug 15, 2023 10:19 PM
Liz and Bill Spear

I think for most of us, there's a lot of trial and error involved in blogging.  Writing stuff that is more likely to be found on Yahoo, MSN, etc. vs. directed real estate topics that fit our local market is easier at first, but not nearly as productive in yielding results.

Aug 16, 2023 04:59 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your advice is always spot on!  What we blog about certainly could bring us the types of calls that we would like to receive.

Aug 16, 2023 04:29 AM
Liz and Bill Spear

I learned certain topics were just time wasters for me.  They might serve a good purpose in the right environment, but for my target audience they weren't effective for me.

Aug 16, 2023 05:00 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Nice blog BLIZ. I always tell my new agents to find that special niche they can call their own.

Aug 16, 2023 05:27 AM
Liz and Bill Spear

IMO it is the best way to set yourself apart as an agent.

Aug 16, 2023 07:18 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - just because it can be done isn't the solution that may work well in an individual situation or circumstance.  Of course all kinds of pit and stem-tying references come to mind.  And this time I am choosing not to participate. 

Aug 16, 2023 05:35 AM
Liz and Bill Spear

And I've learned quite a bit (at least for my personal case) what I shouldn't blog about.  Been there, done that, move along little doggies...

Aug 16, 2023 07:18 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
I wish I had learned about niche marketing when I first got into real estate. I had to learn it on my own over the years.

Aug 16, 2023 06:55 AM
Liz and Bill Spear

I resisted some early advice that would have saved me a lot of time in getting results.  The posts that get results aren't as much fun as the ones that get comments, but comments don't pay the bills.

Aug 16, 2023 07:19 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

Niche blogging is the way to go, in my opinion. It provides content that a "hired blogger" can't replicate.

Aug 16, 2023 07:11 AM
Liz and Bill Spear

When you need specific local market knowledge, a hired gun blogger can't match what the local agent knows.

Aug 16, 2023 07:20 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Years go when I ran my own brokerage, I filled it with niche market specialists, so that I could not only refer to a trusted agent, but so that each of my agents knew their referrals were going to be taken care of by best in business agents. We even offered 50% referrals to entice the agents to "stay in their lane" and get paid graciously for referring the deals out.  A win-win for all, agents and clients alike. Which was why I named the company Win-Win Realty

Aug 16, 2023 08:30 AM
Liz and Bill Spear

I get calls regularly from buyers wanting to pick my brain because their agent doesn't know our niche.  I don't think they realize how much opportunity they miss be going with a non-specialized agent when they need a specialty niche served.

I wouldn't think about working horse properties because I don't know the niche.  But I know an agent who does and would readily refer to her.

Aug 16, 2023 08:39 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Another great post!  It's smart business to refer out business in other areas and practice inside your area of expertise.  Even though you could work that area technically, it's just not good business.  Great words of wisdom!

Aug 16, 2023 09:48 AM
Liz and Bill Spear

I've learned to be much more careful in how I spend my time.  Spending 10x as long driving to and fro as the showing itself in most cases does not make sense.

Aug 16, 2023 09:55 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

It is so true that targeted and intentional blogging is extremely effective.

Aug 16, 2023 12:11 PM
Liz and Bill Spear

I've had to rebalance my blogging efforts multiple times over the years to remain effective.  It works if we're aware of what matters to consumers.

Aug 16, 2023 07:12 PM
Melanie Cameron
Coldwell Banker Sea Coast Advantage - Wilmington, NC
The Cameron Team

History has proven that people who niche down and choose an area they enjoy are more successful. Nicheing down helps you to establish yourself as an expert in a specific field or department, which will make people think of you when they have a need for it.

Aug 16, 2023 12:50 PM
Liz and Bill Spear

There are about 6000 agents in our primary MLS.  Our goal has to be to find a way to not just be another one of the many, but one who brings value for a specific need.

Aug 16, 2023 07:13 PM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I still have much to learn and grow in the area of niche blogging, but your blogs are always so encouraging and informative.  Thank you Liz and Bill Spear 

Aug 16, 2023 06:06 PM
Liz and Bill Spear

Just keep plugging away!

Aug 16, 2023 07:13 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Cherry picking in your blogging is certainly a most appropriate analogy, Bill. One cannot, and probably should not, try to serve every buyer or seller no matter what their interests or needs are and where they want to be.


Aug 16, 2023 08:17 PM
Liz and Bill Spear

At this point of my career, I'm not looking to take on clients (at least knowingly) that will make my daily stress level skyrocket.  The red flags are usually apparent.

Aug 17, 2023 08:18 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Like you, it is pertinent to do business with people who understand the process, are intentional in their decisions and do not add numbers, heightening the blood pressure, Bliz. BTW, we finally got cherries off the cherry trees this year! Last year, a late frost killed all the blooms on the fruit trees in the orchard and we harvested very few pomegranates.

Aug 17, 2023 04:29 PM
Liz and Bill Spear

I know our plans for our new place include some planning for the future with no immediate pay off.  I expect we'll have room for a small orchard, so plan to put in some apple trees and a few other fruit trees knowing it'll be years down the road before we'll see first fruits.

Aug 18, 2023 05:30 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Excellent reflection on niche blogging and focus of our service. 

Aug 18, 2023 07:08 AM
Liz and Bill Spear

Providing unique information is key to being found.

Aug 18, 2023 02:47 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
Love this blog, Bill! You have certainly set the example of niche blogging over the years. Those who niche market are the envy of their peers!
Aug 19, 2023 07:30 PM
Liz and Bill Spear

It's worked well for us!  It's not all our business, but it's the bulk of it.

Aug 21, 2023 04:46 AM