Marketing SNOW FIRE 2: Revenge & Justice

Real Estate Broker/Owner with CastNet Realty TREC#263257

     The key to success in real estate or book writing is the same. Marketing is the key!

     Marketing is something we all must do if we want people to know what we have for sale or how our product will benefit them. 

     When I was running a real estate office, my agents were often hesitant to market themselves as professionals. They thought people would think they were bragging about themselves if they shared their designations or awards. How will people know what you bring to the table if you don't tell them or show them? It is not bragging to market your work.

    The same is with book writing. I meet authors every day who do not or cannot market themselves or their work. Many have wonderful books. Their writing is excellent, their creative processes top of the line, and yet they have few sales because they fail to market.

     If you want to be successful, learn how to show the world what you do, and why you do it better than anyone else! Don't be afraid to MARKET YOURSELF!


Ricki McCallum                             


Comments (6)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

It is always about marketing. Thanks for sharing and enjoy your week!

Bill Salvatore, Realtor- Arizona Elite Properties 

Aug 16, 2023 11:22 AM
Ricki Eichler McCallum

You too, Bill!

Aug 17, 2023 09:26 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Ricki,

If you want your name out there , marketing is the key. I remember when Barbara Todaro always said.."Market like you mean it! "

Aug 16, 2023 12:14 PM
Ricki Eichler McCallum

Right!  That's the key!

Aug 17, 2023 09:27 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I have friends who have written books.  And, you are right.  A successful author also needs to market it, to move it!

Aug 16, 2023 07:49 PM
Ricki Eichler McCallum

Yes, Myrl.  You have to let people know it's available and why they would enjoy reading it.

Aug 17, 2023 09:29 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ricki Eichler McCallum  I can hardly wait for the long weekend to read your sequel since I loved the first one. I do not want to peace meal it reading 20 pages here and there, I anticipate it will be just as riveting as the first book and I need to read it in one sitting:)))Endre

Aug 16, 2023 11:08 PM
Ricki Eichler McCallum

I think you are right!  You might like this one even better! :)

Aug 17, 2023 09:27 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

I love this and believe wholeheartedly in marketing yourself as a professional, Rickie. You must toot your own horn because quite honestly, most people will refrain! Toot-toot! 🎉

Dec 02, 2023 04:00 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

p.s. Hope you'll get back to blogging soon! 

Dec 02, 2023 04:00 PM