Marketing Real Estate Today, August 2023

Real Estate Agent with Coldwell Banker Cascade Real Estate

No question the real estate market is different from a year ago! Also no question that the market will be different 30-90 days from now. So what to do to stay ahead, profitable  and relevant?

Doesn't sound like a lot of fun but the term "Back To Basics" comes to mind!

You know, calling buyers, sellers and clients every day. Posting to your web site. using forums such as Active Rain.  Working Google Business and posting it and Yelp and a hundred others with some content. Here is a novel one... send three cards a day to your data base and folks you know. 

How about this... actually go to your office everyday... we all have heard experts talk about letting the conversation around the water fountain getting you down. True but just being in the office you can also learn. You might get some good conversation and ideas from your companies agents. While there (if you don't do it from home), pick up the local paper and scan it for news. A) you might get good information to make conversation with when you are making phone calls or writing notes and B) find something going on that you can capitalize on (recently I saw an article, put on my thinking cap, picked up the phone and made a couple appointments and 6 months later closed a $4,310,000 sale  all from a headline in the paper.

It may seem silly but wear company branded jackets or shirts or a name tag. People like to talk about real estate... especially now. At the Supermarket a few weeks ago the checkout person asked me a question. Today I am showing her a home!

And here is the neat thing... this is almost all free! No contracts no paid leads and no scams.... just good ole basic work ethic and showing people you care about your job and about them.  If you. can master this art, then you have a good basis to build on and to the nay sayers smile as you walk to the bank.

Perrin Cornell, Broker, ABR, VAMRES

Coldwell Banker Cascade, Wenatchee 509-669-0354 


Posted by

Perrin Cornell, Broker, ABR

Century 21 Esclusively

135 N. Missin

Wenatchee, WA 98801

Web Site


Comments (5)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Great information.  Thanks for sharing, enjoy your weekend. Bill Salvatore Arizona Elite Properties.

Aug 19, 2023 10:57 AM
J Perrin Cornell

Thank you! Appreciate you dropping by and comment

Aug 20, 2023 10:34 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi J Perrin- I couldn't agree more. And yes to getting back into the office...maybe not every day but reconnect with your peers. You actually may learn something!

Aug 19, 2023 01:53 PM
J Perrin Cornell

Thank you Kathy! There are sooo many easy tools... . Appreciate your comment!

Aug 20, 2023 10:36 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Aug 19, 2023 07:18 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good  morning J Perrin,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week as I missed your post. I so agree with you about being visible and show people you care about your job and them! I also agree that reconnecting with your peers is essential...get back to the office and find support and share an interesting market and this is a people get out and visit with people, you might even get some fresh ideas and learn something.

Aug 20, 2023 08:25 AM
J Perrin Cornell
Coldwell Banker Cascade Real Estate - Wenatchee, WA

New ideas??? What... my minds made up don't confuse me with the details!  lol....Sincerely thank you for your time and comments!

Aug 20, 2023 10:38 AM