Every now and then I get a call from an agent who knows they need a bio, but they want to know more before they hire me to write it for them.
One of the big questions is "How do you determine what to say when you write an agent bio?"
In answer to that, I explain that I try to strike a balance between personal and professional while revealing what is unique about that individual.
My goal is to let readers know that the agent has the professionalism, skill, knowledge, desire, etc. to serve them well - while also providing insight into who they are as a person.
Here are 5 examples of what I think of as "fails" when it comes to how some agents choose to write their bios:
- Some use only dry facts that include schooling, designations, and the territory where they work. (These look more like a resume'.)
- Some forget to talk about themselves and instead talk about the importance of having a good agent to handle “the largest financial transaction of your life.”
- Some talk in generalities – saying that they’re top agents but without ever mentioning anything that makes them a top agent.
- Some get carried away and claim that they know everything there is to know about homes, land, and commercial properties over several hundred square miles. (These agents make themselves look foolish.)
- Some focus ONLY on the personal side – talking about family, hobbies, volunteer work, etc. (I read one once that didn't even mention real estate. It was all about hunting, fishing, and hiking!)
And then there's the kind I strive to write:
That's the kind that includes specifics and a pleasing mix of both professional and personal information.
But how do I know what to say about any specific agent?
I read what they write in my bio questionnaire. Then, if I still have questions, I either pick up the phone or send an email.
Next, they want to know how long it takes and whether they can make changes to the finished product.
Time: I ask for a 3 week deadline, then try to finish sooner.
Changes: The copywriting agreement specifies that I will make revisions as requested. My goal is to have happy clients whose bios are a true reflection of who they are. So of course I will cheerfully make revisions.
If you would like to know more, visit me at: https://www.copybymarte.com/real-estate-agent-bio/. There you'll learn what I believe should go into a good bio - and when you scroll down, you'll find links to bios I've written.