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What Does a Rental Real Estate Agency Do?

Real Estate Agent with RE/MAX Executive Realty 91362

In the ever-evolving real estate landscape, rental properties have become essential to global housing markets. Rental real estate agencies, often called rental realtors, agents for rentals, or Realtors for rentals, play a pivotal role in connecting landlords and tenants, facilitating the leasing process, and ensuring a smooth and efficient rental experience.

We will examine rental real estate agencies' intricacies, functions, responsibilities, advantages, drawbacks, pricing models, and how to choose the right agency for your needs.

Whether renting an apartment or a house, finding an excellent real estate agent to work with is worth your time.

Finding an apartment to rent can be challenging in high-demand and low-inventory markets, as we are currently experiencing. By looking at listings online daily along with your agent, you can increase your chances of landing a home you want.

What is a Real Estate Rental Agency

A real estate rental agency is a specialized firm or individual that serves as an intermediary between property owners (landlords) and potential tenants. These agencies act as connectors, utilizing their expertise and network to match suitable rental properties with qualified tenants.

Rental real estate agents possess in-depth knowledge of the local property market, rental trends, and legal regulations, enabling them to provide valuable advice and assistance to both parties involved in the rental process.

Types of Real Estate Agencies

Various types of real estate agencies specialize in rental properties. These include:

  • Traditional Rental Agencies: Standard agencies focus exclusively on rental properties. They handle property marketing, tenant screening, lease agreements, and maintenance.
  • Full-Service Real Estate Agencies: These agencies offer a comprehensive suite of services, including property management, tenant screening, rent collection, and maintenance. They cater to landlords who prefer a hands-off approach to property management.
  • Online Rental Platforms: In the digital age, online platforms have become popular. Websites and apps connect landlords and tenants directly, reducing the need for a physical intermediary. However, some online platforms still provide tenant screening and lease preparation services.

Responsibilities of a Rental Real Estate Agency

An agent for rentals shoulder a range of responsibilities to ensure a seamless rental process:

  • Property Marketing: Agencies create compelling property listings, highlighting key features and amenities to attract potential tenants.
  • Tenant Screening: Rental agencies meticulously vet prospective tenants by conducting background checks, verifying employment, and assessing rental history to ensure the property owner gets reliable tenants.
  • Lease Negotiations and Documentation: Rental agents assist in drafting lease agreements that encompass terms, conditions, rent details, and legal obligations for both parties.
  • Property Showings: Agents arrange and conduct property showings for interested tenants, allowing them to evaluate the rental space.
  • Maintenance Coordination: Some agencies oversee property maintenance and repairs, ensuring the property remains in optimal condition throughout the lease period.
  • Rent Collection and Management: Agents often manage rent collection and financial transactions between landlords and tenants.

Pros and Cons of Working With a Real Estate Rental Agency


  • Expertise: Rental Realtors possess extensive knowledge of the local rental market, pricing trends, and legal regulations, guiding both landlords and tenants.
  • Time Savings: Agencies handle time-consuming tasks such as property marketing, tenant screening, and lease management, saving landlords considerable time and effort.
  • Network: A Realtor for rentals must have a network of industry professionals, from contractors to legal experts, ensuring a well-rounded service experience.
  • Find Specialized Properties: Are you interested in owning a home but aren't quite ready financially? You can ask your rental agent to find a rent-to-own home.


  • Cost: Hiring a rental agency involves fees, which can impact a landlord's overall rental income.
  • Lack of Control: Some landlords prefer a hands-on approach to property management and may find agency involvement limiting.

How Much Does a Real Estate Rental Agency Charge?

Rental agency fees vary depending on location, services, and property type. Common fee structures include:

  • Leasing Commission: Agencies charge a percentage of the annual rental income, typically 50% to 100% of the first month's rent. Sometimes a rental agent's fees are paid by the landlord, and other times it will be expected from the tenant. Find out the situation before looking at homes to know where you stand.
  • Flat Fee: Some agencies charge a fixed amount for their services, regardless of the rental amount.
  • Monthly Management Fee: Landlords may pay a monthly fee for full-service agencies for ongoing property management.

There are some excellent ways you can save money when renting a home. See our helpful tips.

Remember, where you rent can significantly affect how much you'll pay. For example, renting in the suburbs vs. the city will typically be much cheaper for the same size home.

How to Find The Perfect Real Estate Rental Agency

Are you interested in real estate rental agents? Well, here are some tips to help you find the best agency:

  • Research and Compare: Look for agencies with a strong reputation, positive reviews, and experience in your local market. Compare their services, fees, and specializations.
  • Ask For Referrals: Seek recommendations from friends, family, or colleagues who have worked with rental agencies before.
  • Interview Potential Agencies: Meet with potential agencies to discuss their approach, services, and how they would handle your property.
  • Check Credentials: Ensure the agency holds proper licenses and certifications following local regulations.
  • Transparency: Choose a transparent agency about fees, services, and communication practices.

Final Thoughts

Rental real estate agencies are crucial in simplifying the rental process for landlords and tenants. Their expertise, market insights, and services contribute to a smoother experience by connecting the right property with the right tenant.

Property owners and tenants can make informed decisions when seeking assistance in navigating the rental landscape by understanding the agencies' types, responsibilities, advantages, drawbacks, and cost structures.

Posted by

With three decades of experience, Bill Gassett is an authority in the real estate sector. Bill writes informative articles for numerous prestigious real estate sites to help buyers, sellers, and fellow real estate agents. His work has been featured on RIS Media, the National Association of Realtors, Inman News, Placester, Realty Biz News, Credit Sesame, and his own authority resource, Maximum Real Estate Exposure. Reach out to Bill Gassett for his real estate, mortgage, and financial expertise.


Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Bill and thank you for sharing this great information with us here in the Rain.  Make it a great day!

Aug 29, 2023 10:07 AM