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ABC’s of Successful Social Networking

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Services for Real Estate Pros with Success Tools Online

Too often when people join a social network they sit back and wait for the online world to beat a path to their profile page. This approach is doomed to failure.

To be successful in social networking we need to be proactive. The following ABCs of Successful Social Networking will give you an easy-to-follow track to run on.

A: Add Friends

The success of your social networking efforts depends on the number of people in your network and the quality of the relationships you have with them.

It’s often been said that it’s who you know that determines your success. Not true. It’s who knows you and recognizes the value you bring to the table that will determine your success in business and in life.

Here are five suggestions that you can use to maximize your effectiveness:

Meet people on social sites such as Facebook by searching the directory, groups, and forums for people who share similar interests and match your picture of the people you are looking to meet.

Look for people whose pictures are warm, friendly, and professional. Then send them a friend request.

Send out at least ten friend requests a day. That would be 50 a week. If you only have a 50% acceptance rate, you would be adding 25 online friends a week.

Always include a brief note with your friend requests. This will improve your acceptance rate by 50% or more.

When someone accepts your friend request, always send a thank you message and begin the relationship-building process.

B: Be Visible

Keep your name and profile in the minds of your online connections. Some ways you can do this are:

  • Post status updates
  • Comment on your friends’ status updates
  • Chat with friends who are online
  • Create a business page
  • Post often on Twitter

The key is to be consistent. Allocate 15 to 30 minutes a day to create visibility.

C: Create Value

Just being visible is not enough. You need to create value for the people on your network.

Establish yourself as a competent and personable person by posting tips, ideas, motivational quotes, and articles.

Look for ways to help.

Introduce friends who may add value to each other. Watch your friend’s status updates and respond to their wall postings and tweets. Look for items that allow you to recognize, and uplift these people.

Power Tip:

I was listening to a call by Doug Firebaugh and he gave a suggestion that sums up the real secret to great relationships. He called it the Million Dollar Idea. “Make every person you meet, feel like a million dollars”. I like to carry this one step further by helping every person feel better about themselves. I want my friends to say “I like myself better when I’m with you”.

That sums up the ABCs of Successful Social Networking, nothing new, just practical common sense ideas that you can use right now. But, then again, common sense is not always common.

I hope you found this article to be informative and helpful. If so please share it on your social networks and send me any comments or suggestions that you have.

Be Sure to Check Out My Promptings Presentation eBook: https://successtoolsonline.com/promptings-ebook

To your continued success.

Posted by

Bob Gallo
Relationship Marketing | Personal Branding | Referral Marketing


The purpose of this blog is to provide marketing articles, tips, tools, and resources that can help you attain a high level of personal and business success.

Achieving real and lasting success takes time, consistency, and patience, and it is my wish that the information provided can help you get there.

To your continued success.


Bob Gallo

 

 

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Comments(5)

Show All Comments Sort:
Lise Howe
RLAH RE LLC - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

This is timeless advice. So many people expect results without engagement — but relationships are built through consistent action, not passive presence.

Mar 27, 2026 02:30 PM
Bob Gallo

Very true.  It takes action to be successful at anything.

Apr 04, 2026 08:28 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Thanks Bob, social media is great with connecting with family and friends but has the opportunity to go BIG.

Mar 27, 2026 09:43 PM
Bob Gallo

Thanks Jeff.  I agree using Social Media the right way can greatly increase your success.

Apr 04, 2026 08:27 AM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Bob,

For me, the real value is not in how many people we add, but in the quality of the relationship. 

Numbers can grow quickly, but relationships take time, attention, and genuine interest. I would much rather have a smaller network of people who know me, trust me, and feel valued than a large list of names with no real connection.

 

 

Mar 28, 2026 05:22 AM
Bob Gallo

So true.  Thank you for sharing your thoughts.

Apr 04, 2026 08:25 AM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Bob, such a fallacy, waiting for clients to come to you through whatever marketing you are doing.   That is why many fail in this industry.   You have to know how to market yourself and SELL yourself, then some will seek you out.

Mar 28, 2026 11:21 AM
Bob Gallo

Truer words were never spoken.  Great comment, thank you.

Apr 04, 2026 08:24 AM
Dorie Dillard Austin TX
Coldwell Banker Apex Realtors, LLC ~ 512.750.6899 - Austin, TX
Educating. Encouraging. Serving.

Good morning Bob Gallo ,

I'm so glad that Carol Williams featured your post in her Saturday Series as I missed it! I'm following you now so will look forward to reading more of your posts. Your advice is spot on! Real Estate is a relationship business and those relationships are built over time, consistently and meaningfully.  

Apr 04, 2026 05:48 AM
Bob Gallo

Thank you for your kind words.  It takes time to build relationships that lead to success.

Apr 04, 2026 08:21 AM