Are You Working On or In Your Business? 

Services for Real Estate Pros with Get It Done For Me Virtual Services DRE# SL641317

Are You Working On or In Your Business? 


I work and live for my lifestyle. I made tough choices and many poor choices throughout my life. At a very early age, due to some very bad things that happened to me, I decided I would not allow others tell me how I can live or what I can do. 


That decision however empowering it was did not actually take fruition into my personal life until 50 years later. But in my business life, by the time I was 18, I had control over who I would work for, which was only ever going to be myself. 


Deciding to own your own business is in my opinion, the best decision you can make. It gives you control over your destiny. It allows you to be creative, to innovate, and to help others.

When you become a real estate agent, you are opening up your own business. You are not an employee. You are a business owner, an entrepreneur.


It is an exciting time to start your own business. Whether you started your entrepreneurial journey yesterday or 50 years ago, there are some mindset shifts you can still make. 


What does working IN your business mean? 


When you are working in your business you are in the trenches, wearing all the hats, handling all the stress, managing your filed, your contracts, your lead generation, your social media outreach and all your marketing, handling your outsourcing, doing the sales calls, taking care of your buyers and sellers, putting out tiny and big fires over and over again, waking up earlier than anyone else in your business and going to sleep after everyone else does.


You basically traded working for someone else and having a life after work, to working for yourself and giving up all life other than work. This strains your relationships, puts your dreams on hold, and will burn you out. 


More importantly, working in your business keeps your business from growing. It keeps your business from becoming a self-managing company. And it makes you wonder if this was all worth it or not. 


“Doing the same thing over and over again expecting a different result is the definition of insanity”  ( Einstein) 


Something has to change if you ever want to have any time freedom. 


I decided on a combination of passive and not passive income streams over 5 decades ago. What I worked for was freedom. Time freedom. Lifestyle freedom. 


Certainly that does not mean sitting on my coach watching TV or laying around being lazy. I gave birth to 6 children and inherited 3 more - there was no lazy time for me. 


However, I vowed from the day I found out I was pregnant with my first child, my children would never see the inside of a daycare. Any business I started must be inclusive with my family. 


And I kept that promise. 


There were many lessons I had to learn early on in my entrepreneurial journey in order to achieve my time freedom goals. 


You must learn to shift from working in your business to- 


Working On Your Business(es) 


What does working On your business mean? 


Working on your business means stepping back from day-to-day operations to make sure your business is headed in the right direction. 


If you are a micro-manager, your business is not going to scale. 


I learned about working on your business during one of the phases when I was a teen; where I was held against my will and forced into human trafficking. 


I took something completely evil and horrific, rights violating and despicable… and learned lessons. One of those lessons was how to delegate, or outsource. 


These evil human beings were working on their illegal business and not in it. 


After the escape, I became a model. While being a model, I learned about delegation and outsourcing. 


I knew how to work ON my business and not IN my business. I had a manager who handled all my auditions, he also was in charge of finding work for me. 


There was always a make-up artist on the set to do my make-up. There was a costume director who chose my outfits for me. 


Working ON my modeling business was my part. I made sure to stay skinny and not gain any weight, I made sure I took care of my skin so I would never get a pimple, I was in charge of my attitude, practicing my poses and smile, etc. 


I learned all this before I was 17 years old. 


Fast forward through my life and the many businesses I have owned, the one main reason I could be mostly successful besides my marketing skills was my mastering the art of delegation. 


I have been a real estate agent for over four decades. During those 40 + years, I also owned other business ventures.


Working on your business requires you to let go of about 80% of the tasks you are currently doing. Get those delegated. In today’s world with the internet, this is so easy to do. You can hire virtual assistants and virtual specialists to work in your business while you work on your business. 


Since one of my income streams is owning a virtual assistant company, we can help you outsource all the tasks on your checklist so that you can work on your business. 


What are the tasks in that 20% left that are about working on your business? 


  • Focusing on growing your revenue and watching your KPIs 
  • Working directly with your sellers
  • Going on listing appointments
  • Networking in your community
  • Focusing on your personal development and leadership skills 
  • Focusing on growing your vision and business strategy
  • Networking with prospects, peers, and connectors
  • Building strategic alliances and other partnerships
  • Reading! 
  • Studying your craft to stay ahead of your competition
  • Doing your market research and analysis 
  • Talent acquisition 
  • Ideation: new products and services 
  • Expanding your vision and mission 
  • Sleep and rest, relaxation and meditation 
  • Turning off to gain new perspective and ideas for growth

There are more you can add to this list. Many of them are determined by the space you are in. 


Prioritize Growing Yourself and Your Business 

It is not easy to stop picking about every little thing someone does that is not perfect. 


It is not easy to stop micro-managing when you are a perfectionist.


But you will never achieve your goal of why you started your business: 


That of time freedom, financial and lifestyle freedom if you don’t spend 80% of your time working ON your business and shift into working only 20% of your time IN your business. 


Let me know your struggles and thoughts. I would love to write more about this topic to help you gain your freedom.


I will be helping you on the ActiveRain Zoom call on Tuesday September 12, 2023 to learn how to outsource.

Comments (16)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good afternoon Katerina. After some pondering an a recent post I find your post a must read. Congrats on a feature in Banantude.

Sep 05, 2023 12:27 PM
Katerina Gasset

Thank you Wayne Martin I appreciate your read! Thank you for the kudos! So appreciated! 

Sep 08, 2023 08:00 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Katerina,
There is definitely a distinction between "on" and "in" when it comes to being in business. 

Sep 05, 2023 12:54 PM
Katerina Gasset

There really is. I don't think most people really grasp this concept. This is why they struggle to grow their businesses. 

Sep 08, 2023 07:59 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Katerina- I still can't believe you have 6 children and do everything that you do. I've had the pleasure of meeting you, Tristan, and dear Nestor. You have packed more in your years than most people!!!

Sep 05, 2023 04:54 PM
Katerina Gasset

Oh, I forgot to add that I also homeschooled my 6 birth children all the way to college level. Thanks! 

Sep 08, 2023 07:59 AM
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

40 years in real estate! Wow. That is impressive. I don’t think I would have been happy in one job for that long. I was a Paralegal for 16 years and tan HR manager for 16 years. It won’t be long before I’ll hit my 10 year anniversary as a realtor. I’ve enjoyed the variation in my career choices.

Sep 07, 2023 07:10 AM
Katerina Gasset

Oh believe me... I could never just do real estate. I get bored so fast!. Through most of those 40 years I had other businesses as well, from being a model, actress, owner of Tae Kwon Do schools for 15 years, owner of Get It Done for Me Virtual Services, blogger, e-commerce seller, coach, consultant, course creator, niche website builder, writer, youtuber, and so on. I also have a lot of hobbies and raising 9 children was a full time job and I homeschooled my 6 birth children! 

Sep 08, 2023 07:57 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Congratulations Katerina Gasset on the Feature !!!  Wow, what a life story and all the in and on of working your business.  You are an inspiration to me!

Sep 07, 2023 07:04 PM
Katerina Gasset

Thank you so much! I appreciate your comment! 

Sep 08, 2023 07:58 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

There is definitely a difference between working "on" and "in" our business - I'm looking forward to that zoom call!

Sep 08, 2023 03:16 PM
Katerina Gasset

Thank you Kat Palmiotti. I am excited to share a lot on the Zoom call! 

Sep 09, 2023 08:24 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening,

Well 40 years in business, 6 kids, you are super woman! Can't wait for the Zoom presentation! There is definitely a difference between working "on" and "in" our business! Great post!

Sep 08, 2023 04:30 PM
Katerina Gasset

Hi Dorie Dillard Austin TX Thank you! I had to figure it out pretty quick in life! 

Sep 09, 2023 08:25 PM
Personal Engagement,Precision, and Professionalism

Hi Katerina Gasset! Your post really struck a chord with me...Especially, the 20% left when working on your business.  It's so hard to step back sometimes when we are in the trenches.  Appreciate your great post and reminders for what we must do! God Bless Your Weekend, Katerina.

Sep 08, 2023 06:12 PM
Katerina Gasset

We are often blind in our businesses. It is a natural defense mechanism the human brain has developed to protect us from perceived 'harm". We get dragged into to doing things that are easily delegated! 

Sep 09, 2023 08:26 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Congratulations on a feature- but more important - congratulations on successfully launching your 6 children and 3 more.  My greatest pride is my two children and I can definitely say that I have worked for them.  

Sep 09, 2023 05:14 AM
Katerina Gasset

Lise Howe Children.. love them! And now I have 13 grandchildren! So blessed! Thank you! 

Sep 09, 2023 08:30 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Sep 09, 2023 05:46 PM
Katerina Gasset

Thank you Kathy Streib 

Sep 09, 2023 08:23 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Congratulations on the feature and outstanding points.  Of course working On and not IN begins with an attitude as well as a strategic plan. 

Sep 10, 2023 08:48 AM
Katerina Gasset

Thank you for your insightful comment, Leanne Smith

Sep 10, 2023 09:06 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Katerina Gasset looking forward to your ActiveRain ZOOM Meeting presentation this Tuesday.

Sep 10, 2023 12:41 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Making room to live authentically definitely takes an effort that is totally worth it. I’d endorse this.

Sep 10, 2023 09:01 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

this impactful statement was first coined by Michael Gerber and it is true today as it was years ago

Sep 12, 2023 02:32 AM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

For me being an independent contractor means a full time commitment to learning. Always sharpen the axe!

Sep 12, 2023 06:57 AM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Excellent post.Thank you for sharing. Have a wonderful day and a blessed week

Sep 13, 2023 03:55 AM