Ask An Ambassador: Blogging is Risky Business

Real Estate Agent with Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team 93383

This is so true.  If only we would stop and think about what we are putting out there on the Web.  We need to be careful with the information that we share.

Thanks for this Blog..


Original content by Liz and Bill Spear SAL.2002007747

Your reputation is at risk with every blog post.  You're being watched and first impressions formed.

Even if you don't have any comments on a post, you're being watched, just check your stats if you need proof.

Some people lurk, some engage, either way, people are out there and what you post matters.

If you're in an established community such as ActiveRain, you may establish your reputation over time.  Be it good or bad, people have thoughts about you based on your comments, your posts, and how you interact with other members.

Reputations can be heavily influenced from the very first contact, that first blog post.  If I'm scrolling the blog roll and the first post I see from you is a rant against your state's governor, followed by posts about crypto and other things that have nothing to do with real estate, you're not going to keep my attention.

We're all human, so I don't expect 100% real estate posts.  It's okay to show your personal life and the things that motivate you.  Those same things may be the key to providing common ground for a prospective client.  Who knows when someone else might like Chihuahuas too??

Many potential clients find us as a result of internet searches.  That post they find is their first impression of us, it's our one shot at getting them to explore a bit further and reach out to us.  So whether that post was #5 we ever wrote, or #1,683, that post is their FIRST impression of us.

Blogging can be risky business.  There's little room for being sloppy, or halfway covering a topic or not making an effort to provide a quality post.  That post that you're just "mailing in", may be the one post that someone sees first, and you don't get a second chance to make a first impression.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (2)

Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

I so agree.  And that not only applies to clients but other agents to whom I might refer business.  Over time, I have been very surprised at comments made by agents that had nothing to do with real estate.  Politics comes to mind.  In my book, politics and religion is something I will not engage in unless I am with close friends and family. If then because these are personal views and I do not go around bashing other people for their views.   

Sep 13, 2023 09:25 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

A bad toned blog is very similar to the metaphor they use with food: A moment on the lips and a lifetime on the hips. A blog can come back and haunt years down the road.

Sep 13, 2023 05:10 PM