Zoom Call 9.12.23 Katerina Gasset Outsourcing to Elevate your Business

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Zoom Call 9.12.23  Katerina Gasset Outsourcing to Elevate your Business

Zoom Call 9.12.23  Katerina Gasset Outsourcing to Elevate your Business

The Zoom call this week was presented by Katerina Gasset, and she, again offered her pearls on making real estate easier to manage.

Real estate agents that find themselves busy will often have issues with not being able to complete all of their work on time and losing sleep and rest time because of the load they carry. 

The realities of the load may cause one to consider hiring an administrative assistant to do the busy work and allow the agent to actually work the business. This again causes one to consider the dynamics of having an admin, and seek alternative ways to get the work done, inexpensively.

Working in a virtual business, brings up options that are less costly than the options that were available when business was conducted in a functional office.

She was introduced to using a Virtual Assistant, VA, by another ActiveRain member, Gabe Sanders, who encouraged Katerina to use his VA to ease the burdens of all of the short sales she was doing at the time.

This introduction grew into her taking over the VA business that Gabe was leaving and allowed her to start a new venture, as the owner of a VA company and make a profit her first month as owner.

She used the data base of clients, current and former to learn the business and also to get information on why some left.

She set up her clients on Trello so that they could monitor the work being done for them by the VAs.  It is a management system that offers time management, but also can be interfaced between the client and the VA.

The VA system she set up allowed clients to sign up for blocks of time that was used in the projects they had sent over to their VA.

There are VA's that are specific to their tasks and not all overlap. IE, the VA's specialize in social media, SEO, Google My Business, article writing, video writing,

By outsourcing the work, an agent need not worry about what would be done when or even losing a local person and having to find another helper.

She filled the hour plus, not only talking about using a virtual assistant for business to manage a business and keeping up with both the process of the business and managing clients.  

Using a virtual assistant, she doesn't do her own emails, but her VA now knows what is important and what isn't, and her time management is maximized.

She spent a bit of time talking about the efforts she has spent in writing topics that would get better SEO with Google.

Katerina Gasset Outsourcing to Elevate your Business

She has an extensive knowledge on working the business and also getting noticed online to enhance her business. She uses thus knowledge so that she will be able to set up formats that her Virtual assistants will be able to follow for the clients they will service.

The call went well over the hour and not a bit of interest was lost by any of the attendees.

Zoom calls with Katerina Gasset are always well worth the time to listen in. No recap can do justice to the knowledge she offers and the amount of effort she expends for the call.

Zoom Call 9.12.23  Katerina Gasset Outsourcing to Elevate your Business

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Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

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Comments (17)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Ed... I've heard Katerina speak on this topic in previous Zoom calls. I'm sorry I missed this session.

Sep 13, 2023 05:12 PM
Katerina Gasset

Sorry we missed you! 

Sep 15, 2023 12:49 PM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

She does a great job. She gave a great presentation on her VA company but didn't mention the name.

Sep 13, 2023 05:24 PM
Katerina Gasset

One point- Gabe Sanders introduced me to his VA, Leslie in 2007. And it was Leslie, who started his own va company and when he closed it down in 2016, and I took the business over and revamped it:) 

Sep 15, 2023 12:53 PM
Katerina Gasset

:) I wasn't trying to be pushy:) Get It Done For Me Virtual Services 

Sep 15, 2023 12:50 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Ed:

Katerina did a great job yesterday and offered a wealth of information and advice. Your recap covers it well for those who could not attend!


Sep 13, 2023 05:43 PM
Katerina Gasset

Thank you Jeff, Ed does do a great job with the recaps. 

Sep 15, 2023 12:53 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- thank you once again for recapping our Zoom Call!!!  I love to listen to Katerina Gasset !!!



                               Featured in the group Bananatude. 

Sep 13, 2023 06:44 PM
Katerina Gasset

Thank you Kathy Streib I always love talking with you:) 

Sep 15, 2023 12:54 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Great synopsis @ed(edward)silva ! Thank you for Katerina's play by play to up our game!

Sep 14, 2023 03:39 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, that was a great overview of the call!

Sep 14, 2023 04:40 AM
Katerina Gasset

Kat Palmiotti Thank you! I love that you moved to Montana! Beautiful state! 

Sep 15, 2023 12:54 PM
Kat Palmiotti

Katerina Gasset - It is, it is!

Sep 15, 2023 02:35 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have never outsourced anything myself, but I have heard that it is an affordable way to grow a business.

Sep 14, 2023 05:01 AM
Katerina Gasset

It is all about scaling and getting back time spent on things that others can easily do. 

Sep 15, 2023 12:55 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Ed,
I was sorry to miss this call with Katerina. I was busy having lunch with two of my H.S. besties in Oregon.

Sep 14, 2023 05:32 AM
Katerina Gasset

Carol Williams I am sorry I missed you on the call! 

Sep 15, 2023 12:55 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Ed,

Your recap covers Katrina's presentation well and she is a fountain  of knowledge that we are all lucky to learn from.

Sep 14, 2023 05:47 AM
Katerina Gasset

Thank you so much Dorie Dillard Austin TX . I love to present and teach:) 

Sep 15, 2023 12:56 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ed, thanks for the recap, and there have been a few years I could have used a VA, and tried a couple, and after only one transaction, did not use again.   

Sep 14, 2023 10:26 AM
Katerina Gasset

You most likely did not have the right people in place, or perhaps, didn't have SOPS in place to follow. Joan Cox 

Sep 15, 2023 12:56 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Ed, for your report on this Zoom session.

Sep 14, 2023 12:55 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Ed thanks for the recap.  I am bummed that I had a last minute conflict and could not attend this week.

Sep 14, 2023 01:29 PM
Katerina Gasset

George Souto sorry to have missed you. See you next time. 

Sep 15, 2023 12:57 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ed,

Another great recap.  Thank you.  It sounds like an intriguing topic that everyone enjoyed.

Sep 14, 2023 02:37 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Ed  Sounds like a great meeting - I do believe I have heard her speak on this subject before.  Katerina does a wonderful presentation and is an amazing speaker.

Sep 14, 2023 03:28 PM
Katerina Gasset

Hannah Williams Thank you so much for your kind words! I love speaking and teaching. 

Sep 15, 2023 12:57 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I wondered where  Gabe Sanders had gone to - and now I know - The zoom call sounds fascinating - I am sorry that I misssed it 

Sep 15, 2023 05:37 AM
Katerina Gasset

One correction: Gabe Sanders introduced me to his VA, Leslie in 2007. And it was Leslie, who started his own va company and when he closed it down in 2016, and I took the business over and revamped it:) 

Gabe is still in Cali at Realbird.

Sep 15, 2023 12:58 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Great re-cap. Thank you for keeping us up to date on these Zoom calls for those of us who cannot attend.

Sep 15, 2023 06:01 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I didn’t realize that that kind of situation yields a little bit of craziness but I kind of admire that is interesting to see which people go to the craziest want to come around ?

Sep 16, 2023 10:49 PM