How To Prepare Your Home for Sale: Focus On The Product

Home Stager

How To Prepare Your Home for Sale: Focus On The Product


Housing markets are cyclical. There are Seller’s Markets and then Buyer’s Markets. What’s a seller to do?  One caveat in selling your home that does not change regardless of the market…the perceived value of a property is important to all buyers. 


This is why it is critical for sellers to start early to prepare their house for sale. 


START to think of your home as a house…a commodity you will have to market. 

If you have a mural you painted in your firstborn’s room or pencil marks on the door jam denoting your child’s growth, don’t let your buyers become distracted by them. 

Take photos of them, then grab the paintbrush and cover them up. 

    Don’t listen if they tell you that you don’t have to paint because buyers will want to choose their own colors!




Resist the urge to listen to all of your friends, neighbors, and delivery persons who tell you that you don’t need to do a thing. 

-Some are being kind when they tell you that your house is ready for the For Sign. 

-Some come from the school of thought that still thinks if a buyer doesn’t like something, they don’t have to buy it. 

-And there are still some who haven’t quite adjusted to today’s market and think that there are buyers in abundance who will buy anything.


Hire the most knowledgeable local agent you can.  

You need an agent who knows the local market and who knows what is selling.

You need an agent who can guide you through the transactions, obstacles, and oops moments. 

You need an agent who will not be afraid to tell you exactly what you need. 

You DO NOT need to hire your neighbor’s son who just got their license and lives in another county. 


This is the first step in Preparing Your Home for Sale!

Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments (23)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

So hard for a seller to w\switch their thinking from a home to a house.  But they must. Thanks for sharing and enjoy your week!

Sep 14, 2023 06:11 AM
Kathy Streib

Bill Salvatore - East Valley I agree, especially for those who've lived with their families there and watch their children grow up there .

Sep 14, 2023 10:06 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Kathy,

Excellent post! I always tell my sellers once we sign the listing agreement they can no longer think of their property as their home. It is a product to sell and we have to package it to attract the largest number of buyers available at the time we come to market.

Sep 14, 2023 06:28 AM
Kathy Streib

Thank you Dorie Dillard Austin TX this is why your listings sell so quickly!!!  You do an excellent job of marketing the house and thankfully you have the cooperation of your sellers. 

Sep 14, 2023 10:08 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Kathy,
Great advice, as always. It's hard to take the personal emotion out of the sale, but that's exactly what needs to be done.

Sep 14, 2023 06:57 AM
Kathy Streib

Carol Williams it's very hard even if you've only lived in a house a few years. When we sold a home in Delray I left behind a coconut palm that we grew from an actual coconut. It bent beautifully over the pool. You can understand why Larry nixed the idea of taking it to our new home in Northern VA!!!

Sep 14, 2023 10:10 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Kathy:

This is all good advice for sellers. It can be a tough psychological and emotional transition from living in and enjoying your home to selling a house, but the homeowner's thinking needs to change to be maximally effective with their sale. It's an important discussion to have early on in the process!


BananaTUDE Group logo  Featured in BananaTUDE

Sep 14, 2023 08:34 AM
Kathy Streib

Thank you Jeff Dowler, CRS  and appreciate the feature. This is a discussion that has to come first or agents may be fighting an uphill battle. 

Sep 14, 2023 10:11 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I should have a feature group like anna banana because this is a feature blog for sure.  Thank You.


Sep 14, 2023 09:30 AM
Kathy Streib

Thank you Will Hamm Appreciate it. 

Sep 14, 2023 10:11 AM
Personal Engagement,Precision, and Professionalism

Great Morning Kathy Streib and Super ideas... there is nothing like focus!  It helps determine the final outcomes when we are focused and share that especially with the homeowner!  God Bless Your Day, Kathy. 🙌

Sep 14, 2023 09:59 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathy, all the neighbors want to give "great advice", but the best advice comes from the Professional REALTOR or stager.

Sep 14, 2023 10:18 AM
Roy Kelley
Retired - Gaithersburg, MD

This is good advice to share. 

I hope all is going well for you this afternoon.

Sep 14, 2023 12:33 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Those are all excellent tips, Kathy.  I especially like the one about not listening to folks who tell you not to paint, because buyers will want to select their own colors.  

Sep 14, 2023 01:54 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Kathy, on having this blog FEATURED in the Old Farts Club group!  

Sep 14, 2023 02:00 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Kathy I a shocked that you are advising against listening to friends, neighbors, and family  ..... LOL  🤪

Sep 14, 2023 02:06 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

In my area, we see agents from out of the area listing property. It is frustrating to work with these agents in either buying or listing. They expect me to do 85% of the work and do not communicate or show up for inspections 🙄

Sep 14, 2023 08:29 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Sorry I didn’t mean to vent but it just happened to me again and it becomes very frustrating 

Sep 14, 2023 08:31 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kathy Streib  what a powerful post where is the Gold Star to it??? loved every word, Endre

Sep 14, 2023 10:58 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is really good advice!!!  Sellers will end up with more money in their pocket and a better experience if they follow the advice that you just gave!!!

Sep 15, 2023 04:18 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

see it as a commodity - great advice - detach detach detach - and the three reasons people say you don't need to do anything - totally brilliant 

Sep 15, 2023 05:14 AM
Eileen Burns 954.483.3912
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FLorida Real Estate Connector

Less is better.  Taking memorabilia down is an absolute must. Often times sellers do  not understand or heed the significance of the suggestions we provide as professionals.

Sep 15, 2023 07:31 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager


Perception is key. It is up to the the sellers to create a perception of value !

Sep 16, 2023 07:54 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

When we take on a new listing, we should have already prepared the seller for understanding the difference between a home and a house.  The heart of HOME you take with you wherever you go.  The house?  It is a commodity and must be prepared and listed for the Buyer's eyes.  Sellers who understand this seem to do the best in the sales department,.

Sep 18, 2023 05:35 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Fantastic advice on how it's the little things that matter prior to listing a house for sale, Kathy! Thanks to Will re-blogging your message, that I saw this post.

Sep 25, 2023 06:23 PM