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Real Estate Teams NEED the Right Technology - Here’s What to Look For

By
Services for Real Estate Pros with Realty Net Media

The formation and growth of real estate teams has gained significant momentum in today's real estate market, reshaping the way business is conducted in the field. This is a popular, and profitable, way to grow your success in real estate - if you have the right tools powering your day to day. To optimize your real estate operations, efficiently manage growth, and attract an array of agents to your team, it is essential to embrace a specialized real estate tech platform designed for teams. Recognizing that team structures entail distinct requirements compared to solo agents, adopting the right technology is pivotal for overseeing a multifaceted team of agents and fostering mutual growth and success.

Distinguishing Tech-Team Solutions from Agent Websites

A tech team solution represents a meticulously crafted, web-based system engineered to align precisely with the unique demands of modern real estate teams. It acknowledges that different tools are necessary for individual agents, team leaders, and the collective team, offering a seamlessly integrated system that empowers lead generation and conversion.

What to Look for in a Tech-Team Portal:

  1. Primary Team Website Portal

  2. Subdomain Portals for Every Agent

 

- Primary Team Website Portal: You should have a primary team site - with its own back office - that functions as a funnel for marketing purposes, and establishes the main branding of the team. This comprehensive suite is your team’s toolbox catering to both buyers and sellers, including automated marketing capabilities, CRM fortified with individual agent analytics and lead tracking functionality that ensures absolute transparency. Moreover, it simplifies the process for team leads to effortlessly establish agent accounts for team members while streamlining lead assignment. The team site incorporates a back office that lets team leads oversee all agents and transactions, fostering a cohesive and productive team environment.

 

-Individual Agent Subdomains: A Tech Team Platform should provide each agent a subdomain of the team site. What does this mean? A subdomain is a standalone website ( good for individual marketing) that falls under the domain of the primary team site. These subdomains ensure consistent team branding, provide access to personalized CRM systems, deliver direct lead notifications, and incorporate lead tracking functionality. This elevates the real estate marketing efforts of each agent and promotes complete transparency regarding lead origination.

 

Why Do You Need a Web System Designed for Teams?

Embracing a tech team solution offers many advantages that collectively enhance the overall performance of your real estate team:

  • Uniform Branding: A tech team solution ensures a cohesive brand image across all agent sites. This is important for brand recognition as well as marketing strategies. While each agent can market themselves individually, the consistent branding of a team solution makes the team easily recognizable.
  • Agent Management: Team leads experience enhanced efficiency in managing agents, resulting in more streamlined communication and oversight. All members of the team benefit from a solution that uses technology to aid in communication, transparency, and day to day management.
  • Follow-Up Powered by Artificial Intelligence: Artificial intelligence-driven follow-up mechanisms enable team members to maintain effective client engagement without overwhelming workloads. By letting Ai take over mundane and time-consuming follow up tasks, not only are they performed efficiently and effectively, but agents’ time is freed up to close more transactions.
  • Transparency in Lead Origination: The system champions transparency by meticulously tracking the source of each lead, an invaluable feature, especially when commission distributions vary among team members. It ensures that leads are accurately attributed, minimizing disputes and discrepancies.
  • Referral Management: For teams or individual agents involved in lead referrals, the tech team platform simplifies the process by tracking lead origination and agent follow-up, ensuring commission accountability.
  • Accountability: Reliable tracking of leads, actions, and follow-ups instills a sense of accountability among all team members, providing valuable insights to team leads and other team agents. It also encourages productivity and eliminates many common disputes among team members.
  • Increased Recruitment Potential: A tech team solution enhances team leads' recruiting capabilities tremendously by allowing them to offer the most valuable asset to any agent - technology. Agents know the importance of the digital sphere in real estate today, and by offering a powerful tool like a personalized web portal to potential agents, team leads are able to put themselves at the head of the pack for recruitment potential.
  • Agent Retention: Agents are more likely to remain within the team when their marketing strategies seamlessly integrate with their dedicated team subdomains. A team portal enhances agent retention due to its strong link to marketing strategies and lead conversion.




For any real estate agent aspiring to establish or expand a real estate team, embracing a tech team web system is paramount. Realty Net Media has developed a robust platform catering to a spectrum of team business models. Our platform empowers team leads to grow their teams, maintain brand consistency, and closely monitor the achievements of individual team members. Connect with Realty Net Media today to explore how this technology can become a pivotal component of your team's business model. Discover more about our cutting-edge websites for real estate teams.

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