Rainmakers VS. Deal-Makers: Both Are Required For Your Success

Thank you to Peter Mohylsky, Beach Expert who asked the question this morning:
"Working on your business vs working in your business. How do you define each? Who started this idea? How do you keep them straight?"

Excellent questions and there is a very important distinction!

Well, let me tell you, my friend, there's a world of difference between working on your business and working in your business, and it's a distinction that every entrepreneur needs to understand. As I replied to Peter:

"Who started it really doesn't matter as much as who's imparted it on you in a way that reached you, caused you to take action and it benefitted you!"
I continued with a truncated explanation of the more detailed version below...

Many will claim they started it. I first heard the concept from the likes of thought leaders and coaches: Michael E. Gerber, Brian Buffini, Jack Canfield, Zig Ziglar and Jim Rohn.

The role of COO is Deal-maker: When you're working in your business, you're essentially on the front lines, in the trenches, getting your hands dirty. It's the day-to-day operations, the nitty-gritty tasks that keep the wheels turning. You might be dealing with customers, handling paperwork, managing employees, and tackling the daily challenges that arise. It's important work, no doubt about it. It's what keeps the lights on and the doors open.

But, and here's the big but, if you're always stuck working in your business, you're essentially a glorified employee. You're trading your time and effort for money, just like any other job. You're not leveraging your entrepreneurial skills and vision to their full potential.

The Role of CEO is Rainmaker: Now, let's talk about working on your business. This is where the magic happens. When you're working on your business, you're taking a step back from the day-to-day grind. You're looking at the big picture, the 10,000 foot elevated view; setting goals, crafting strategies, and making decisions that shape the future of your business. You're the captain of the ship, charting the course and navigating toward success. 

Working on your business means thinking about growth, innovation, and scalability. It means building systems and processes that allow your business to run smoothly even when you're not there. It's about focusing on your unique strengths as an entrepreneur and finding ways to leverage them for maximum impact.

So, my fellow entrepreneurs, while working in your business is essential for survival today (as it pays the bills), working on your business is the key to thriving in the future -tomorrow. Don't get so bogged down in the daily grind that you lose sight of your bigger vision. Find that balance, delegate tasks when possible, and make sure you're dedicating time to work on your business and steer it toward the greatness you know it can achieve. That's where the real success lies.

"When your COO is slow, Keep Your CEO Busy...so that your CFO doesn't panic!"

~ Thomas J. Nelson, REALTOR®

Cover Photo: Photo by Aleksandar Pasaric: https://www.pexels.com
CEO Image by Image by Gerd Altmann from Pixabay
COO Photo by Alexander Suhorucov: https://www.pexels.com
CFO Photo by Andrea Piacquadio: https://www.pexels.com