Rainmakers VS. Deal-Makers: Both Are Required For Your Success

Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476

Thank you to Peter Mohylsky, Beach Expert who asked the question this morning:
"Working on your business vs working in your business. How do you define each? Who started this idea? How do you keep them straight?"

Excellent questions and there is a very important distinction!

Well, let me tell you, my friend, there's a world of difference between working on your business and working in your business, and it's a distinction that every entrepreneur needs to understand. As I replied to Peter:

"Who started it really doesn't matter as much as who's imparted it on you in a way that reached you, caused you to take action and it benefitted you!"
I continued with a truncated explanation of the more detailed version below...

Many will claim they started it. I first heard the concept from the likes of thought leaders and coaches: Michael E. Gerber, Brian Buffini, Jack Canfield, Zig Ziglar and Jim Rohn.

The role of COO is Deal-maker: When you're working in your business, you're essentially on the front lines, in the trenches, getting your hands dirty. It's the day-to-day operations, the nitty-gritty tasks that keep the wheels turning. You might be dealing with customers, handling paperwork, managing employees, and tackling the daily challenges that arise. It's important work, no doubt about it. It's what keeps the lights on and the doors open.

But, and here's the big but, if you're always stuck working in your business, you're essentially a glorified employee. You're trading your time and effort for money, just like any other job. You're not leveraging your entrepreneurial skills and vision to their full potential.

The Role of CEO is Rainmaker: Now, let's talk about working on your business. This is where the magic happens. When you're working on your business, you're taking a step back from the day-to-day grind. You're looking at the big picture, the 10,000 foot elevated view; setting goals, crafting strategies, and making decisions that shape the future of your business. You're the captain of the ship, charting the course and navigating toward success. 

Working on your business means thinking about growth, innovation, and scalability. It means building systems and processes that allow your business to run smoothly even when you're not there. It's about focusing on your unique strengths as an entrepreneur and finding ways to leverage them for maximum impact.

So, my fellow entrepreneurs, while working in your business is essential for survival today (as it pays the bills), working on your business is the key to thriving in the future -tomorrow. Don't get so bogged down in the daily grind that you lose sight of your bigger vision. Find that balance, delegate tasks when possible, and make sure you're dedicating time to work on your business and steer it toward the greatness you know it can achieve. That's where the real success lies.

"When your COO is slow, Keep Your CEO Busy...so that your CFO doesn't panic!"

~ Thomas J. Nelson, REALTOR®

Cover Photo: Photo by Aleksandar Pasaric: https://www.pexels.com
CEO Image by Image by Gerd Altmann from Pixabay
COO Photo by Alexander Suhorucov: https://www.pexels.com
CFO Photo by Andrea Piacquadio: https://www.pexels.com

Posted by

Thomas J. Nelson
REALTOR®, CRS, RCS-D, CDPE, e-Pro, Certified Military Home Specialist, Luxury Home Specialist, Author, Keynote Speaker and  Podcast Host 

Serving Coastal San Diego from Carlsbad to Coronado, Downtown, Balboa Park Area,
La Jolla/UCSD & Mission Bay Park Areas
I Offer Rebates to Veterans
& Active Duty

Facebook l Linkedin
Website I About Me
Search For Homes

(858) 232-8722
             call or text me
                      email me


RCS-Divorce     Southern California Chapter of Certified Residential Specialists (CRS)

Disclaimer:  Nothing in this blog article is to be construed as legal advice, tax advice, medical advice or financial advice.  For legal advice see an attorney.   For tax advice, health or financial advice see a tax attorney, certified public accountant, or other qualified professional.

Comments (9)

Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yeah I saw Peter's Q and . . . 

"The answer is YES"

both ARE required, and it's important (as a broker especially) to know when and how to feed the kids with different dietary requirements! LOL

Sep 30, 2023 09:16 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

This is an excellent post with great information. Thanks for sharing it.

Have a super fantastic weekend! Bill Salvatore with Arizona Elite Properties. 

Sep 30, 2023 11:44 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Thomas- some would-be rainmakers are so busy working on the day to day "bringing in the money" jobs they forget to see the big picture. 

Sep 30, 2023 12:37 PM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Thanks for sharing Thomas!!! Great insight on working on busienss!!!

There's a world of difference between working on your business and working in your business, and it's a distinction that every entrepreneur needs to understand.

Sep 30, 2023 12:59 PM
Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The two are required as no one will hand the business to us, and we need to work at it in order to stay in it.

Sep 30, 2023 02:04 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Great post, Thomas.  I also agree with many of the comments left as well.

Sep 30, 2023 04:34 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Thomas, on having this blog FEATURED in the Old Farts Club group!  

Sep 30, 2023 04:35 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I have always thought that a deal maker is one Who takes the rough edges off and fine tunes an offer, Am I mistaken

Sep 30, 2023 10:00 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

The Deal-maker does that indeed Paul S. Henderson, REALTOR®, CRS , the Deal-maker makes sales happen and serves on the customer service frontlines.

Oct 01, 2023 09:36 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Thomas, I saw the Q & A too, and believe you have to do both to be successful.

Sep 30, 2023 11:10 PM