Top 5 Things a REALTOR Can Do in the Fourth Quarter - The Ninja Selling Way
As a real estate professional, the fourth quarter of 2023 is a critical time to close out the year strong and set the stage for success in the coming year. To thrive in the real estate market, it's essential to embrace the Ninja Selling philosophy, which emphasizes building relationships, providing exceptional service, and achieving sustainable success. In the spirit of Larry Kendall's Ninja Selling approach, we'll explore the top 5 things a REALTOR can do in the fourth quarter to finish the year on a high note.
While I'm known as a disciple of Buffini & Company - I need to point out I've been a Ninja Selling agent longer than a Buffini-coached agent!
1. Reflect and Set Clear Goals:
In the Ninja Selling philosophy, reflection is key. Take the time to review your year-to-date performance, celebrate your successes, and learn from your challenges. Then, set clear and achievable 30-day goals for the fourth quarter and big picture goals for the upcoming year. You will review and drill down on your 2024 goals closer to the end of December. Consider both personal and professional goals, as a balanced life is an essential element of Ninja Selling.
2. Connect with Your Sphere of Influence:
Your Sphere of Influence (SOI) is a vital asset in real estate. In the fourth quarter, make a concentrated effort to connect with your SOI. Send personalized holiday cards, make phone calls, and arrange meetings for coffee or lunch. Strengthening your relationships with past clients, friends, and family not only leads to referrals but also enhances your standing in the community. This is the time of year I typically host my Gratitude Gathering where between 75-100 of my clients and service partners gather for a big celebration hosted by my bride Ailina and I.
3. Conduct Strategic Client Reviews:
A Ninja REALTOR knows that it's not about just closing deals but also ensuring clients' long-term satisfaction and success. Reach out to your active and sold clients for strategic client reviews. Discuss their real estate needs, concerns, and goals for the coming year. By staying in touch and providing value, you'll build trust and maintain your reputation as a trusted advisor. A great way to do this is update the equity and market value of their home in a CMA if they already bought from you!
4. Give Back to Your Community:
The fourth quarter is a time of giving, and Ninja Selling emphasizes the importance of contributing to your community. Get involved in local charity events, volunteer, or organize community initiatives. Your commitment to your community will not only make a positive impact but also strengthen your local connections, potentially leading to new business opportunities.
5. Master Time & Energy Management:
In the fast-paced world of real estate, time management is crucial. In the Ninja Selling system, the concept of "Time Blocking" is central. Allocate specific blocks of time each day for prospecting, lead generation, client interactions, and personal development. By maximizing your productivity and focusing on income-producing activities, you'll be well-positioned to achieve your fourth-quarter goals.
This is a great way to ensure a focused and organized start to 2024!
Embracing the Ninja Selling philosophy in the fourth quarter of 2023 can make a significant difference in a REALTOR®'s success. By reflecting on (and celebrating) your achievements, connecting with your SOI, conducting client reviews, giving back to your community, and mastering time management, you'll not only finish the year on a high note but also set the stage for a prosperous year ahead.
In the spirit of Larry Kendall, Founder of The Group and Ninja Selling, remember that real estate is not just about transactions; it's about building lasting relationships and providing exceptional service. These principles will not only help you thrive in the fourth quarter but also contribute to your long-term success in the real estate industry. So, go out there and Ninja your way to a successful fourth quarter!
Graphics courtesy of Ninja Selling