Tricks Treats Long Tails Short Tails No Puppy Dog in Real Estate

Real Estate Agent with HomeStarr Realty RS143922A

Tricks or treats long tails and short tails - no puppy dog tails

Back in 2009 when I first joined AR I would see Blogs about market reports and wonder why people were writing them. One person Jeff Dowler, CRS was always writing about Carlsbad California.  I started to learn about Jeff as he relocated from my area and branded himself the relocation dude. Here is a link to his pos



Way back when I also attended several Rain Camps and heard  Bob Steward and Ben Kinney speak. They taught me about the long and short tails. In blogging, it simply meant taking a specific area and choosing a small section/subdivision .. Try to choose a section that is not being worked on by other agents. Blog about this area and do market reports. Blog about events and restaurants in the area. You can even interview important people in the area. Later Bob Stewart even conducted classes at Active Rain University on how to do market reports. He also had a form that I see some members still use today. Check out the Active Rain University link you are sure to learn something in the review of the post link 


I am very grateful for these tasty treats of knowledge that I have learned. Let's not forget Craig Daniels. He has helped with updating our profiles. He has also shown us how to upload pictures into our posts and so many other useful tips. Follow him on YouTube and Active Rain.



Learning to do market reports has helped me become a better listing agent. Some members may think they are boring. If you make it interesting and add pictures, videos, maps, charts, or any other media that you think the public will read and also be consistent you will get treats too. Most important Google will find it and then your readers.


  Not so boring is it?  Consistency is key when it comes to achieving success. Patience and hard work are vital factors that should not be underestimated. It may take anywhere from 6 to 18 months, or even a little longer, but with dedication, you will achieve your goals. It is important to note that making your content interesting for your readers is crucial. Provide them with the information they're looking for, rather than presenting them with a wall of words. Remember, quality over quantity.  


This is my entry to the October Challenge by Endre Barath, Jr. and Leanne Smith 

Posted by

Hannah Williams is known throughout Philadelphia as HelpfulHannah – and if you’ve spent more than five minutes with her, you know exactly why. She’s an expert at anticipating people’s needs, she has a real feel for real estate, and she’s an accomplished problem-solver.

Hannah has been helping people buy and sell homes all over Philadelphia since 1984. Many of her clients purchased their first, second and even third homes with her expert help, and Hannah wouldn’t have it any other way.

(215) 820-3376
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Comments (33)

Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Craig Daniels is the bomb when it comes to helping us all out here in the Rain.

Oct 10, 2023 05:05 PM
Hannah Williams

 DR Paula,  You hit the nail on the head! I feel so lucky to know Craig Daniels he is so thoughtful.  He really knows how to make our posts work and explain them in layman's terms.  

Oct 10, 2023 05:46 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Well done, Hannah- I learned so much from the Webinars that Bob Stewart used to conduct. Jeff Dowler, CRS is like a steady force here. And yes, Craig Daniels has been a gift to all of us. 

Oct 10, 2023 05:55 PM
Hannah Williams

Hi Kathy Streib we did learn so much from Bob. When I listened to his review of the posts (most of the people are no longer in the rain) I picked up tips. Jeff Dowler, CRS influenced me when I first started he is such a nice person as is Craig Daniels . We are so lucky to be here in the Rain 


Oct 10, 2023 06:07 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

For many of my 40 years as a Realtor, I created newsletters for my local neighborhood. They included things you mention - Market reports, local news, etc.  I also added in a recipe or two.  Those newsletters were a reliable source of clients.

Oct 10, 2023 06:24 PM
Hannah Williams

Myrl Jeffcoat   Many agents think market reports are just what is sold and listed. You had the insight to know that people can get that information anywhere. Local information recipes and other information about the area make it more personal.

Oct 10, 2023 06:31 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Hannah, on having this blog FEATURED in the Old Farts Club group!  

Oct 10, 2023 06:25 PM
Hannah Williams

Thank You Myrl Jeffcoat  That makes me so PROUD!

Oct 10, 2023 06:32 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The algorithms may change for SEO, but the more precise the post the better the chances of a seller or buyer finding it as that is the area they want to learn about.

Oct 10, 2023 07:23 PM
Leanne Smith

That is true about SEO and specificity.

Oct 11, 2023 07:01 AM
Hannah Williams

ED,  You use some of the forms fromARU. They look professional and precise. I enjoy reading your reports about your communities and I can see your readers do also 

Oct 11, 2023 07:55 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I LOVE, LOVE, LOVE this post, Hannah! I thought about you all day yesterday. I sent you a hundred virtual hugs - I hope you felt them!

Every single person you mentioned in your wonderful post, I wholeheartedly agree with but, I would add Brad Andersohn and Kerrie La Guardia, who were both SO inspirational. AND, I would add YOU too, Hannah! Your market reports aren't just market reports - you include so much more information and you inspired me (and others) to do that with our reports. Liz and Bill Spear inspired us to include maps and all of our market reports suddenly became seriously Google-able!  You guys are all rockstars!

Thank you so much for your entry in this month's challenge - definitely Gold-star-able!! 😉

Oct 11, 2023 05:52 AM
Hannah Williams

Debe Maxwell, CRS There are many including yourself not included. You just named many of them. Yes, I did feel your thoughts!  It was a tough day. We learn and share from each other. I wanted to include what we learned from our Zoom meetings but it was getting late. We are so fortunate to belong to this wonderful community called Active Rain. 

Thank you  Deb 

Oct 11, 2023 08:06 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Love you, gf and know what a tough day you had yesterday. Life is FAR too short.

I just got a call from a friend who was in Fort Lauderdale over the weekend with her husband, who insisted on whisking her away to take a break from rigorous chemo and radiation for her recurring breast cancer. They were dining out and he choked at dinner and died! She said she can hardly breathe. 

And, yes, those ZOOM meetings are amazing for picking up tidbits each and every session. I am so glad we've kept them going.

Oct 11, 2023 08:39 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

What an excellent post, congratulations on the feauture.

Oct 11, 2023 09:00 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Nick Vandekar, 610-203-4543  So glad you enjoyed the post! It was a pleasant surprise after a sad week.

Oct 11, 2023 09:04 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Hannah Williams - I like how well rounded and knowledgable you are. Your humble nature is always full of gratitude for people who have gone above and beyond to keep this platform going. In addition to the ones you mentioned, you also grace us with good posts, education, and sharing your expertise in the real estate market. Whether you are writing market reports, steals or deals, or giving thanks, you shine on ActiveRain. 

Oct 11, 2023 08:18 PM
Hannah Williams

Patricia Feager, MBA, CRS, GRI,MRP  Hi Patricia, I wanted to take a moment to express my gratitude for your thoughtfulness and kind words. Your compliments are always so sweet and it's clear that you have a real talent with words. I truly admire your kindness and appreciate all that you do. It's been quite some time since we've had a chance to catch up, so I look forward to reconnecting soon. Thank you again for your wonderful words, they mean so much to me.

Oct 12, 2023 09:30 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Quality over quantity, which is my measurement for clients and for close relationships, Hannah! Nice entry to this month's challenge!

Oct 12, 2023 10:25 AM
Hannah Williams

Hi Wanda Kubat-Nerdin - Wanda Can! So true quality is what it is all about. That is what makes our clients come back to us and our friends so special.  Thank you Wanda 

Oct 12, 2023 02:23 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Hannah, I missed your post, and so many have helped us write posts, and I too love market reports.  They keep us informed on areas we work in on a monthly basis.

Oct 12, 2023 01:43 PM
Hannah Williams

Hello Joan Cox we are so fortunate to have learned so much from so many here in the Rain. I read your reports and enjoy them  

Oct 12, 2023 02:25 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Hello Miss Hannah Williams I am so happy the Feature Fairy was on duty to Feature this post. 

There are so many people that contribute to our knowledge of blogging.  Like you, I basically got started here and learned my way through so much knowledge-sharing here in the Rain. 

Oct 12, 2023 02:59 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Kathleen Daniels, Probate & Trust Specialist I was happy too! I needed a shot in the arm. I think that fairy knew it too. Kath, we have been fortunate to learn from such exceptional individuals. We also have made some wonderful friendships along the way 

Oct 12, 2023 03:13 PM
Gloria Todor
Premier Property Sales & Rentals - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Hannah, You make good points about Market Reports, it does keep those who write them in touch with their current market stats.  

Thanks, I could not remember what those gatherings were called, Rain Camp!  I attended only one in Philadelphia.  It was a good experience.

Take care.

Oct 19, 2023 02:02 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Gloria Todor  One thing we were taught about market reports is never to do a wall of words always put in pictures or charts or even a video. Keep it interesting and even just write about the area without sales stats because they often change  

Oct 19, 2023 02:30 PM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

Long tail key words have worked very well for me.  I miss the RainCamps!

Oct 20, 2023 10:01 AM
Hannah Williams

Jim Paulson I also miss the Rain Camps. Let's consider ourselves fortunate to have attended such fantastic events.

Oct 20, 2023 04:37 PM
Jim Paulson

Hannah Williams I wonder how many of us Rainer's are going to the NAR National conference in Anaheim next month?  Maybe I can set one up if there is enough interest. 

Oct 22, 2023 07:59 PM
Hannah Williams

Hi Jim Paulson as much as I would love to attend NAR it is not possible for me next month too much on my calendar . Maybe next year 

Oct 27, 2023 08:26 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Congratulations on the feature Hannah Williams !  I haven't done a market report in a while.  Maybe it's time to.  And Craig Daniels is another very special person on this platform.  We are blessed to have so many good people for so many years.

Oct 26, 2023 01:21 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Elyse Berman, PA Craig is a living doll. So generous and asks for nothing in return. I have been so busy before I know it the day is over. I was so surprised to see a Feature post the Fairies do not usually bless me.

Oct 26, 2023 03:01 PM
Eileen Burns 954.483.3912
Trans State Commercial Realty Inc. - Fort Lauderdale, FL
FLorida Real Estate Connector

Congrats on your featured post Hannah Williams Cant agree more about Craig and Jeff.  I make it a point to post my market reports to your 2023 group😎

Oct 27, 2023 08:14 AM
Hannah Williams

Glad you post to the 2023 group Eileen Burns 954.483.3912 I cannot take credit for the group as it is Kathleen Daniels, Probate & Trust Specialist 's baby. I remind her sometimes . Thanks for the comment appreciated 

Oct 27, 2023 08:24 AM
Hannah Williams

Eileen Burns 954.483.3912  anytime  credit goes where credit is due 

Oct 28, 2023 02:20 PM
Eileen Burns 954.483.3912

ut OH..mea coupla Kathleen Daniels, Probate & Trust Specialist thanks for the heads up Hannah😎

Oct 28, 2023 10:30 AM