My friend and webguy, Hal, mentioned I might reconsider how easily I offer multiple links in neighborhood profile blogs that take visitors off my site. And I jumped up onto my personal Web 2.0 soapbox. Hal should know by now that I always carry a soapbox with me, but he seemed to have forgotten.
I think that one of the fundamental defining values of a great neighborhood is the number of nearby amenities, retail, services, etc. I am not helping my web site visitors if I try to restrict what they learn. And, frankly, I don't have time to pound out 200 words on every shopping center. Heck, they pay folks a lot more than I do to create websites for the shopping centers. Why not offer my visitors the link to their professional site?
Here's my Royal Ridge Cary, NC, neighborhood profile, links and all. I have been expanding the number of links in the later profiles.
Now, sure, I want people to stick to my real estate site and continue to learn about the local markets and about me, the "uber-agent." So, despite the Royal Ridge example, now I try to always open the linked site in a new window. But I consciously decided that I will live with the losses if someone is distracted by the Crabtree Valley Mall site, or the Research Triangle Park site, or the NC State University site.
I'll keep putting them in my profiles, and will expand that link posting.
Will Google fail to find me if I have over 120 links? Possibly. Or, more likely, maybe they will find me less. But I am convinced that offering links to good information in my profiles is better service that makes it a better experience for my visitors, and that they will remember me for that experience.
If I "lose" someone by offering a link to an amenity, I think I didn't "have" them to begin with.