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Ask An Ambassador: Fuhgeddaboutit!! Tips For Evergreen Posting

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

One of the benefits of blogging is if you do it properly, you can post and forget about it.  If you're careful about how you write and what you do and don't include, a post can still be effective a decade (or more) later.

We have certain posts that continue to generate contacts year after year, but you have to set yourself up to succeed. Evergreen posts don't happen by accident.

Let's face it, what real estate agent isn't busy more than not?  So do you want to have to routinely go back into old blog posts to make sure they're current?  No, right?  So posting evergreen information is critical. 

Including information that quickly becomes stale or makes it obvious you don't update the information might not be in your best interest.

While things such as HOA fees may stay close to the same amount and putting the qualifier "approximately" in front of the dollar amount, other pieces of information are more volatile.  Sold prices for homes can move quickly up or down, and unless your post is coupled with dynamic IDX information, the information becomes a sign that you're not up to speed when it's not updated.

Other pieces of information are stable and answer important consumer questions:

What are the community amenities?
School district?
Typical house size?
Typical number of garage spaces?Lot size?
Ease of commuting?
Big community?  Small?
Age of homes?  (say built starting in 2003 vs. "10 years old")
New construction available?  (Important info, but you will need to loop back and clean up the post when the last homes are built)
Community builder(s)?
Specific pros or cons of the community?
Pictures of homes give a feel for the community and prove you've been there.

Making a point of posting evergreen posts that are pure real estate related accomplished positive things:

1.  You're doing work most of your competition won't (or can't) do
2.  Long tail results for SEO purposes have a better chance of success than short tail
3.  Do enough of the hard work early and you can ease your blogging later (more posts, more web presence, better ranking, better chance of being called)
4.  Getting out and about in your desired communities gives you additional expertise
5.  Meeting builder reps in your target communities can lead to more business. 

Bonus:  endorphin rush when you get reinforcement that your blogging works every time your phone rings...even when all they want is the property manager :)

Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
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Liz Direct: 513-265-3004     
Fax: 866-302-8418

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Comments(22)

Kathy Streib
Cypress, TX
Home Stager/Redesign

One of your best, Bill!!!  I love that you've provided example of how someone can write a post tht will remain evergreen. And saying "built in 2003" vs 20 years old can make a big difference. 

Oct 17, 2023 05:53 PM
Liz and Bill Spear

It's a practical thing I learned after writing my early posts.  How do I remove the need to update details often? 

Oct 17, 2023 06:54 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

Well you spelled it out perfectly showing a good example of how someone could write an evergreen post that will remain evergreen!

Oct 17, 2023 07:10 PM
Liz and Bill Spear

If we can do it right the first time, we won't need to rework the post later.

Oct 17, 2023 08:46 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
That’s one of the most beautiful depiction I’ve ever seen bar none. :)
Oct 17, 2023 11:48 PM
Liz and Bill Spear

curtsies :)

Oct 18, 2023 05:00 AM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Bill and Liz, this post is a goldmine for agents striving to maximize their digital presence! The idea of "evergreen posts" is a game-changer. Too often, we get bogged down in the day-to-day and forget the long game in our marketing strategies. Your point about avoiding information that quickly stales is particularly poignant. The internet is littered with outdated posts that, instead of inspiring confidence, do the opposite. Focusing on stable, long-lasting content not only positions us as authorities in our field but creates a resource that keeps giving back, year after year. And the bonus? That endorphin rush you mention is real! There's nothing quite like the validation of your hard work paying off when prospects reach out because of a post you wrote ages ago. Thanks for the fantastic tips and the encouragement to keep building a robust, lasting web presence! 🌟📈

Oct 18, 2023 03:43 AM
Liz and Bill Spear

It was a lot of work up front, but once done, certain subdivision posts, long tail searches, etc. can work indefinitely.  Every time I get a call about Sailboat Pointe, Beacon Hill, Woods on Wilkens, etc. I know exactly why I was found.

Oct 18, 2023 05:03 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I agree - Using blog posts about subdivisions and condo buildingsas intros to IDX search pages has worked well for me also 

Oct 18, 2023 03:57 AM
Liz and Bill Spear

It's a good way to get double value from our blog posts.  My posts point to the IDX page, and on the IDX site I can rearrange the same basic content I used in the blog post.  Enough change to be original, but the heavy lifting was done writing the blog post.

Oct 18, 2023 05:04 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is good advice and I try to do it with my market reports.  Fuhgeddaboutit!!  I update the links to make sure the most up-to-date information is found.

Oct 18, 2023 04:42 AM
Liz and Bill Spear

Links are definitely something to keep an eye on.  We've had links to government sites get changed as a for instance.  Broken link checkers help.

Oct 18, 2023 05:05 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - inducing or enhancing endorphin production can continue to be exhilarating.   Within and beyond the boundaries of ActiveRainLand, connections of many kinds and things like evergreen posts can create impressions that last longer than a blink of an eye.   

Oct 18, 2023 05:28 AM
Liz and Bill Spear

The nice thing about it if you work a niche, is consumers will keep seeing you pop up in their search results.  You establish a reputation without ever uttering a word in person.

Oct 18, 2023 07:57 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

So glad you posted this! Evergreen posts yield views and results for a long time.

Oct 18, 2023 06:04 AM
Liz and Bill Spear

I know I routinely get responses from posts written quite a few years ago.

Oct 18, 2023 07:58 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I need to go back to some of the posts I wrote when I first came to MT and make sure they are still accurate. Thank you for the reminder!

Oct 18, 2023 06:42 AM
Liz and Bill Spear

You're welcome!

Oct 18, 2023 07:58 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Thanks Bill & Liz, You always have great blogging information. Now is the time to ramp up those blogs.

Oct 18, 2023 06:47 AM
Liz and Bill Spear

Slower market times are perfect for putting more emphasis on long term blog posts/IDX pages.

Oct 18, 2023 07:59 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I do still have occasional calls from posts that were over a decade ago. Excellent suggestions for us all.

Oct 18, 2023 07:15 AM
Liz and Bill Spear

Always nice to get those calls!

Oct 18, 2023 07:59 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Sticky posts that folks will look at well into the future. This is a really great point.

Oct 18, 2023 08:17 AM
Liz and Bill Spear

I know some buyers keep a close eye on IDX pages vs. signing up for a search.

Oct 18, 2023 12:56 PM
Matthew O'Hare
Osterville, MA

I often find it difficult to see how some associations come to the final number in their HOA fees. I've looked at more than a few figures that have left me scratching my head at just how they arrived at such outrages figures.

Oct 18, 2023 10:52 AM
Liz and Bill Spear

Maybe much higher reserves maintained, and a healthy profit margin for the PM.

Oct 18, 2023 12:56 PM
Karla Jusko
Exit Homestead Realty - Vineland, NJ
Team Leader of The Concierge Group- REALTOR

Good reminder. Thank you!

Oct 19, 2023 07:57 AM
Liz and Bill Spear

You're welcome!

Oct 19, 2023 08:23 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

These are excellent tips about creating a well-done evergreen post that will continue to be relevant. I've gone back to a number of my early community posts to update since I committed some of the gafs you point out, and wasn't thinking appropriately about long term.

Jeff

Oct 19, 2023 04:57 PM
Liz and Bill Spear

I think we all had to learn some lessons from our early days of blogging to now about what works and what doesn't.

Oct 20, 2023 08:39 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Beautiful picturesque evergreen content in the literal sense of the word. Love and light and all the best!

Oct 20, 2023 11:17 PM
Liz and Bill Spear

Pixabay came through with the picture

Oct 22, 2023 08:10 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Oct 21, 2023 06:36 PM
Liz and Bill Spear

Thanks for including us!

Oct 22, 2023 08:11 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Bill. Like your line of thinking. Once posted, needs no revision and can stand the test of time. Those are thrones that are evergreen gems! Enjoy your day.

Oct 22, 2023 05:42 AM
Liz and Bill Spear

I love getting calls years later and knowing exactly how they found us.

Oct 22, 2023 08:11 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Liz and Bill Spear ,  Great post about evergreen blogs!  I revisited an old blog of mine about finding topics to blog about.  I may even re-post it!  Hope you have a great weekend!  Kathy

Oct 22, 2023 02:03 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

When I write agent bios I recommend the same kind of evergreen practices. Instead of saying "I've been helping buyers and sellers for X years," I recommend saying something like "since 1999."

Since you might want to write about something current, why not include the date at the beginning of the post? You wouldn't need to go back and change it, but might instead make reference to it in a post a year or two later to show how things have changed. 

Oct 22, 2023 08:24 PM