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The Top 10 Home Staging Mistakes That Can Cost You a Sale

By
Real Estate Agent with Better Living Real Estate, LLC 9152684

Home staging is the art of preparing your home for sale by making it look attractive, inviting, and appealing to potential buyers. It can help you sell your home faster and for a higher price. However, home staging is not as easy as it sounds. There are some common mistakes that homeowners make when staging their home, which can have the opposite effect and turn off buyers. Here are the top 10 home staging mistakes that you should avoid at all costs.

  1. Not decluttering enough.  One of the most important steps in home staging is to declutter your home. This means getting rid of any excess or unnecessary items, such as personal belongings, knick-knacks, papers, books, magazines, toys, etc. You want to create a sense of space and openness in your home, and make it easy for buyers to imagine themselves living there. A cluttered home can make your home look smaller, darker, and less appealing. It can also distract buyers from the features and benefits of your home.
  2. Not depersonalizing enough.  Another key step in home staging is to depersonalize your home. This means removing any items that reflect your personal taste, style, preferences, hobbies, religion, politics, etc. You want to make your home look neutral and appealing to a wide range of buyers, and not impose your personality on them. A personalized home can make buyers feel like they are intruding on your privacy, and make it harder for them to envision themselves living there. It can also create a negative impression if they don't share your taste or values.
  3. Not cleaning enough.  A clean home is a must when it comes to home staging. You want to make your home look fresh, bright, and well-maintained. A dirty home can make buyers think that your home is old, worn-out, and poorly cared for. It can also create a health and safety concern, especially if there are stains, odors, mold, dust, or pests. A clean home can make buyers feel comfortable, relaxed, and confident about your home.
  4. Not updating enough.  While you don't have to do a major renovation or makeover to stage your home, you do have to make sure that your home is up to date and in good condition. This means fixing any minor repairs, such as leaky faucets, squeaky doors, loose knobs, cracked tiles, etc. It also means updating any outdated or worn-out features, such as lighting fixtures, hardware, appliances, flooring, paint, etc. You want to make your home look modern, stylish, and functional. An outdated or damaged home can make buyers think that your home is low-quality, inefficient, and expensive to maintain.
  5. Not highlighting enough. One of the goals of home staging is to showcase the best features and benefits of your home, and make them stand out. This means highlighting any unique or desirable aspects of your home, such as a fireplace, a view, a spacious kitchen, a walk-in closet, a finished basement, etc. You want to make your home look special, valuable, and attractive. You can highlight your home's features by using focal points, lighting, furniture, accessories, color, etc. A bland or boring home can make buyers think that your home is ordinary, common, and not worth their attention.
  6. Not neutralizing enough.  While you want to highlight your home's features, you don't want to overdo it or go overboard with your home staging. You want to keep your home staging simple, subtle, and elegant. You want to avoid any extreme or controversial elements, such as bold colors, loud patterns, quirky themes, eccentric art, etc. You want to avoid any personal or emotional attachments, such as family photos, trophies, diplomas, etc. You want to avoid any clutter or excess, such as too much furniture, too many accessories, too many pillows, etc. You want to create a balance and harmony in your home, and make it look inviting, cozy, and comfortable.
  7. Not staging enough.  While you don't want to overstage your home, you also don't want to understage it or leave it empty. You want to give your home some life and personality, and make it look warm and welcoming. You want to add some touches of color, texture, and style, and make it look cozy and comfortable. You want to add some accessories, such as plants, flowers, candles, rugs, cushions, etc. You want to add some scents, such as fresh flowers, baked cookies, or vanilla. You want to add some sounds, such as soft music, a fountain, or a wind chime. You want to create a mood and atmosphere in your home, and make it look appealing to the senses.
  8. Not targeting enough.  One of the mistakes that homeowners make when staging their home is to stage it for themselves, and not for their target market. You want to stage your home according to the type, style, location, and price of your home, and according to the needs, wants, and expectations of your ideal buyer. You want to research your market and your competition, and find out what buyers are looking for and what they are willing to pay. You want to tailor your home staging to suit your buyer's profile, and make it look relevant, appropriate, and attractive to them.
  9. Not showing enough.  Another mistake that homeowners make when staging their home is to stage it only for the photos, and not for the showings. You want to make sure that your home looks as good in person as it does in the pictures, and that it delivers on its promise. You want to make sure that your home is ready and available for showings, and that it is easy to access and view. You want to make sure that your home is consistent and coherent, and that it matches the description and the expectations. You want to make sure that your home is memorable and impressive, and that it leaves a lasting impression on the buyers.
  10. Not hiring a professional.  One of the biggest mistakes that homeowners make when staging their home is to do it themselves, and not hire a professional home stager. While you may think that you can save money and time by staging your home yourself, you may end up losing more in the long run. A professional home stager has the skills, experience, and resources to stage your home effectively and efficiently. A professional home stager knows the market and the trends, and can help you make the best decisions for your home. A professional home stager can help you avoid the common mistakes and pitfalls, and can help you achieve the best results for your home.

 

Home staging is a powerful and proven technique to sell your home faster and for a higher price. However, home staging is not a one-size-fits-all solution, and it requires careful planning and execution. By avoiding these 10 home staging mistakes, you can increase your chances of success and satisfaction with your home sale.

 

Posted by

 

Lew Corcoran
Licensed Massachusetts Real Estate Agent
RESA Certified Home Stager
Certified Listing Expert
Certified Real Estate Negotiator

Professional Real Estate Photographer
FAA Licensed Drone Pilot

Director, National Board of Directors,
Real Estate Staging Association (RESA)

Better Living Real Estate, LLC
15 Wall Street, #9157
Foxborough, MA 02035
O: (888) 877-8300
D: (508) 258-9658

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Comments(3)

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Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

It’s a great post. Thank you for sharing!

 

Have a super fantastic week!

Joe Jackson, Realtor-KWCP

Nov 21, 2023 11:32 AM
Lew Corcoran

Thank you, Joe, for your kind words and encouragement! I’m glad you found the post helpful and I hope you avoid these common home staging pitfalls. Have a wonderful week as well!

Jan 29, 2024 12:38 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Lew, when you hire the right stager, they have all these bases covered!

Nov 21, 2023 12:50 PM
Lew Corcoran

You’re absolutely right, Joan, hiring a professional stager can make a huge difference in selling your home faster and for a better price! Thanks for sharing your insight and experience!

Jan 29, 2024 12:39 PM
Michael Elliott
Fathom Realty - Burlington Township, NJ
Burlington, New Jersey Residential Sales

Great info here.

Mar 30, 2024 08:08 AM
Lew Corcoran

Thanks, Michael! I’m glad you found the insights on home staging valuable – avoiding those mistakes can indeed make all the difference in a sale!

Mar 30, 2024 12:54 PM